Where does your newsroom sit among its peers?

From public posts on each news brand's own Facebook Page, read through Meta's Graph API over 12 weeks to 20 September 2026. No data from Sence's own product is used, and no comment text is kept. Being counted says nothing about which tools a newsroom uses.

On this page, a news brand's peers start as the other news brands in its region. You can switch to its country, or to Pages of its size and kind worldwide, in one of four bands of followers (under 100k, 100k to 1m, 1m to 10m and over 10m), with broadcasters compared only with broadcasters. Each median is the whole group's, the news brand itself included, and its rank counts it and the others with the figure, highest first, a tie sharing a rank. A group shows figures only with at least 5 Pages from at least three owners, none owning more than half, so where a country falls short the comparison stays with the region. These groups can include titles from a news brand's own group. On each news brand's own page, peers are news brands of the same kind with a similar number of followers, in a range ten times wide around the news brand's own, such as 20k to 200k. We look in its own country first, then its sub-region, its region and the world, and use the first with at least 10 peers from at least three owners, none owning more than half. In its country and sub-region we look for its own kind of title first, such as news agencies beside news agencies, before news publishers, digital-native newsrooms and news agencies together. Broadcasters are compared only with broadcasters. A news brand whose audience reaches beyond its country starts at its region. Titles from a news brand's own group are never its peers there.

This comparison sets each news brand's figures beside its peers'. It doesn't show what posting more would do for yours. Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Yes. Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval. Auto-pilot fills a channel's queue from your RSS feeds on the hours you set, with priority and excluded keywords. An organisation admin sets it up, only an approver can turn it on, and its posts go out without review. Pause each channel's queue and nothing goes out on it until someone resumes it; posts keep their place. Auto-pilot has its own Pause.