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The posting benchmark

KTLA 5 on Facebook, beside its peers

How KTLA 5's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: broadcasters in the Americas with 1m to 10m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Broadcaster
Followers
1m to 10m

Within United States

KTLA 5: 35.1 a day

Median in United States: at least 26.6 a day

That is 8.5 more a day than the median in United States.

Place the dots by

Posts a day9th/14Photos and video7th/14Evening posts11th/11Weekend day8th/11
Engagement per post1st/14Engagement a day4th/14Per 1,000 followers1st/14Comments per post3rd/14Comments a day6th/14

KTLA 5, United States

9thof 14

Rank among its peers, highest first, posts a day

KTLA 5 posted 35.1 times a day to Facebook. The median of its 13 peers: 75.1.

Its first gap: evening posts

23 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 13 broadcasters in the Americas with 1m to 10m followers, 12 weeks to 20 September 2026.

See all nine measures

KTLA 5's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

KTLA 5 beside 13 peers

KTLA 5 and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day35.19th of 1475.1
Photos and video94%7th of 1485%
Evening posts23%11th of 1132%
Weekend day54%8th of 1165%
Engagement per post7611st of 1495
Engagement a day81,3034th of 1447,326
Engagement per 1,000 followers0.271st of 140.034
Comments per post2913rd of 14130
Comments a day10,2136th of 148,965

What it would take

What would reaching the median of its peers take?

KTLA 5's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

23more posts a week

between 18:00 and midnight, of its 246 a week: 57 now, 80 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • KTLA 5
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • KTLA 5, 18:00 to midnight: 23%
  • Median of its peers, 18:00 to midnight: 32%
Show as a table
Posts in each local hour, beside the median of its peers
HourKTLA 5Median of its peers
00:000.7%0.7%
01:000.5%0.2%
02:000.5%0.1%
03:000.0%0.0%
04:001.7%0.0%
05:002.4%0.2%
06:003.1%2.3%
07:004.3%4.7%
08:005.1%4.9%
09:005.1%5.4%
10:006.2%6.2%
11:006.9%5.9%
12:006.9%6.6%
13:007.4%5.8%
14:006.9%5.2%
15:006.3%5.4%
16:006.1%6.5%
17:006.7%6.9%
18:005.0%6.9%
19:003.9%6.3%
20:004.1%5.7%
21:003.9%5.6%
22:003.3%4.9%
23:003.0%3.6%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    35.1 now; the median of its peers 75.1

    40 more a day, 280 a week

  • Weekend day

    A weekend day: 54% of a weekday's posts; the median of its peers 65%

    10 more posts a weekend: 6 on Saturday and 4 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

KTLA 5's posts drew 10,213 comments a day, 1.1 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside KTLA 5's.

Type its name, then choose it.

Or one of its peers

Day by day

How KTLA 5 posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • KTLA 5
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by KTLA 5, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayKTLA 5Median of its peers
Monday 29 June3059
Tuesday 30 June3379
Wednesday 1 July3492
Thursday 2 July4583
Friday 3 July3877
Saturday 4 July2361
Sunday 5 July2446
Monday 6 July3677
Tuesday 7 July3889
Wednesday 8 July4787
Thursday 9 July4286
Friday 10 July4390
Saturday 11 July2253
Sunday 12 July2539
Monday 13 July3857
Tuesday 14 July3673
Wednesday 15 July4591
Thursday 16 July4285
Friday 17 July4882
Saturday 18 July2555
Sunday 19 July2145
Monday 20 July3873
Tuesday 21 July3976
Wednesday 22 July4489
Thursday 23 July5080
Friday 24 July4681
Saturday 25 July1957
Sunday 26 July2036
Monday 27 July4673
Tuesday 28 July4190
Wednesday 29 July4994
Thursday 30 July4681
Friday 31 July4180
Saturday 1 August2347
Sunday 2 August2445
Monday 3 August3575
Tuesday 4 August3383
Wednesday 5 August4880
Thursday 6 August3580
Friday 7 August4180
Saturday 8 August2858
Sunday 9 August2235
Monday 10 August2978
Tuesday 11 August4282
Wednesday 12 August3783
Thursday 13 August3384
Friday 14 August3365
Saturday 15 August2043
Sunday 16 August2040
Monday 17 August3741
Tuesday 18 August4059
Wednesday 19 August3965
Thursday 20 August4769
Friday 21 August4271
Saturday 22 August2447
Sunday 23 August2841
Monday 24 August3458
Tuesday 25 August3574
Wednesday 26 August4886
Thursday 27 August4680
Friday 28 August3980
Saturday 29 August2966
Sunday 30 August2229
Monday 31 August3575
Tuesday 1 September4187
Wednesday 2 September3996
Thursday 3 September4395
Friday 4 September3685
Saturday 5 September2458
Sunday 6 September2448
Monday 7 September3272
Tuesday 8 September3288
Wednesday 9 September4593
Thursday 10 September4082
Friday 11 September4175
Saturday 12 September2748
Sunday 13 September2340
Monday 14 September3484
Tuesday 15 September4090
Wednesday 16 September4288
Thursday 17 September4271
Friday 18 September3386
Saturday 19 September2758
Sunday 20 September2228

Share of posts by local hour

Show the figures as a table
Share of posts by KTLA 5 in each local hour, beside the median of its peers.
Local hourKTLA 5Median of its peers
00:000.7%0.7%
01:000.5%0.2%
02:000.5%0.1%
03:000%0%
04:001.7%0%
05:002.4%0.2%
06:003.1%2.3%
07:004.3%4.7%
08:005.1%4.9%
09:005.1%5.4%
10:006.2%6.2%
11:006.9%5.9%
12:006.9%6.6%
13:007.4%5.8%
14:006.9%5.2%
15:006.3%5.4%
16:006.1%6.5%
17:006.7%6.9%
18:005%6.9%
19:003.9%6.3%
20:004.1%5.7%
21:003.9%5.6%
22:003.3%4.9%
23:003%3.6%

Posts a day by weekday

Show the figures as a table
Posts a day by KTLA 5 on each local weekday, beside the median of its peers.
WeekdayKTLA 5Median of its peers
Monday38.188.4
Tuesday40.697.8
Wednesday42.599.9
Thursday41.996.2
Friday39.292.1
Saturday21.152.8
Sunday22.451.7

What it posted

Show the figures as a table
Share of each format among posts by KTLA 5, and the median across its peers.
FormatKTLA 5Its peers, median
Photo86%64%
Video or reel8%28%
Album0%1%
Link6%7%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • KTLA 5, 18:00 to midnight: 23%
  • Median of its peers, 18:00 to midnight: 32%
  • On a weekend day, KTLA 5 posted 54% of a weekday's posts. The median of its peers: 65%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

KTLA 5's peers are 13 broadcasters in the Americas with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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