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The posting benchmark

KXAN on Facebook, beside its peers

How KXAN's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 35 peers: broadcasters worldwide with 200k to 2m followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Broadcaster
Followers
100k to 1m

Within United States

KXAN: 39 a day

Median in United States: at least 26.6 a day

That is 12.4 more a day than the median in United States.

Place the dots by

Posts a day15th/36Photos and video14th/36Evening posts19th/34Weekend day27th/34
Engagement per post18th/36Engagement a day15th/36Per 1,000 followers14th/36Comments per post14th/36Comments a day10th/36

KXAN, United States

15thof 36

Rank among its peers, highest first, posts a day

KXAN posted 39 times a day to Facebook. The median of its 35 peers: 32.8.

Its first gap: a weekend day

12 more posts a weekend would reach its peers' median. What it would take

Peers: 35 broadcasters worldwide with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

KXAN's 35 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

KXAN beside 35 peers

KXAN and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3915th of 3632.8
Photos and video86%14th of 3671.7%
Evening posts28%19th of 3428%
Weekend day66%27th of 3479%
Engagement per post5718th of 3656
Engagement a day11,26715th of 368,023
Engagement per 1,000 followers0.1014th of 360.067
Comments per post5914th of 3635
Comments a day2,28110th of 36925

What it would take

What would reaching the median of its peers take?

KXAN's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

12more posts a weekend

6 on Saturday and 6 on Sunday, to bring each to the median of its peers

On a weekend day, KXAN posts 66% of a weekday's posts. The median of its peers: 79%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • KXAN
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
KXANA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday38.80
Tuesday40.10
Wednesday45.30
Thursday47.10
Friday44.70
Saturday28.534.26
Sunday28.734.26

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

KXAN's posts drew 2,281 comments a day, 2.5 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside KXAN's.

Type its name, then choose it.

Or one of its peers

Day by day

How KXAN posted, beside its peers

Its own posts beside its 35 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • KXAN
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by KXAN, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayKXANMedian of its peers
Monday 29 June3634
Tuesday 30 June3838
Wednesday 1 July4334
Thursday 2 July4240
Friday 3 July3933
Saturday 4 July3027
Sunday 5 July3125
Monday 6 July3834
Tuesday 7 July3739
Wednesday 8 July4434
Thursday 9 July4443
Friday 10 July4434
Saturday 11 July3528
Sunday 12 July2929
Monday 13 July3735
Tuesday 14 July3937
Wednesday 15 July5636
Thursday 16 July6336
Friday 17 July4429
Saturday 18 July3128
Sunday 19 July2828
Monday 20 July4035
Tuesday 21 July4134
Wednesday 22 July4533
Thursday 23 July4432
Friday 24 July4929
Saturday 25 July3026
Sunday 26 July2525
Monday 27 July3731
Tuesday 28 July4134
Wednesday 29 July4432
Thursday 30 July4640
Friday 31 July4132
Saturday 1 August2922
Sunday 2 August2721
Monday 3 August3636
Tuesday 4 August3737
Wednesday 5 August4435
Thursday 6 August4136
Friday 7 August4540
Saturday 8 August3122
Sunday 9 August2925
Monday 10 August3826
Tuesday 11 August4028
Wednesday 12 August4634
Thursday 13 August4431
Friday 14 August4331
Saturday 15 August3428
Sunday 16 August2821
Monday 17 August3729
Tuesday 18 August4136
Wednesday 19 August4238
Thursday 20 August4638
Friday 21 August4140
Saturday 22 August2926
Sunday 23 August2526
Monday 24 August3632
Tuesday 25 August4034
Wednesday 26 August4938
Thursday 27 August5840
Friday 28 August5137
Saturday 29 August3425
Sunday 30 August3426
Monday 31 August3934
Tuesday 1 September4242
Wednesday 2 September4538
Thursday 3 September4436
Friday 4 September4734
Saturday 5 September3525
Sunday 6 September2724
Monday 7 September2734
Tuesday 8 September3635
Wednesday 9 September4137
Thursday 10 September4539
Friday 11 September4437
Saturday 12 September3425
Sunday 13 September3225
Monday 14 September3536
Tuesday 15 September3840
Wednesday 16 September4440
Thursday 17 September4437
Friday 18 September4638
Saturday 19 September3425
Sunday 20 September3125

Share of posts by local hour

Show the figures as a table
Share of posts by KXAN in each local hour, beside the median of its peers.
Local hourKXANMedian of its peers
00:002.4%0.2%
01:002.5%0.1%
02:000.3%0%
03:002.4%0%
04:002.2%0%
05:002.3%0%
06:003.6%1.6%
07:004.8%4.6%
08:004.7%5.3%
09:005.3%5.3%
10:005%6.5%
11:004.9%6.4%
12:005.2%7.1%
13:005.6%6.9%
14:005.2%6.8%
15:004.9%6.8%
16:005.2%6.5%
17:005.4%7.1%
18:006.2%7.1%
19:004.8%6.2%
20:004.8%5.3%
21:004.7%5.2%
22:004.9%3.4%
23:002.7%1.6%

Posts a day by weekday

Show the figures as a table
Posts a day by KXAN on each local weekday, beside the median of its peers.
WeekdayKXANMedian of its peers
Monday38.833.9
Tuesday40.137.1
Wednesday45.338.2
Thursday47.140.2
Friday44.734.1
Saturday28.525.1
Sunday28.725.3

What it posted

Show the figures as a table
Share of each format among posts by KXAN, and the median across its peers.
FormatKXANIts peers, median
Photo72.0%28%
Video or reel13%27%
Album1%2%
Link14%43%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • KXAN, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, KXAN posted 66% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

KXAN's peers are 35 broadcasters worldwide with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 35 peers, A to Z.

The peers

Its 35 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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