The posting benchmark

WGN-TV on Facebook, beside its peers

How WGN-TV's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: broadcasters in the Americas with 500k to 5m followers.

Country: United States
Sub-region: North America
Region: Americas
Kind: Broadcaster
Followers: 1m to 10m

Within United States

WGN-TV: 37.7 a day

Median in United States: at least 26.6 a day

That is 11.1 more a day than the median in United States.

Posts a day8th/13Photos and video7th/13Evening postsWeekend day

Engagement per post4th/13Engagement a day10th/13Per 1,000 followers4th/13Comments per post7th/13Comments a day10th/13

WGN-TV, United States

Place the dots by

8thof 13

Rank among its peers, highest first, posts a day

WGN-TV posted 37.7 times a day to Facebook. The median of its 12 peers: 77.3.

Its first gap: posts a day

39.6 more posts a day would reach its peers' median. What it would take

Peers: 12 broadcasters in the Americas with 500k to 5m followers, 12 weeks to 20 September 2026.

See all nine measures

WGN-TV's 12 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

WGN-TV beside 12 peers

WGN-TV and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Measure	Figure	Rank among its peers, highest first	Median of its peers
Posts a day	37.7	8th of 13	77.3
Photos and video	96%	7th of 13	91%
Evening posts	Not counted	No rank	Too few peers
Weekend day	Not counted	No rank	Too few peers
Engagement per post	184	4th of 13	96
Engagement a day	22,247	10th of 13	51,027
Engagement per 1,000 followers	0.11	4th of 13	0.039
Comments per post	132	7th of 13	135
Comments a day	4,962	10th of 13	9,321

What it would take

What would reaching the median of its peers take?

39.6more posts a day

278 a week, to reach the median of its peers: 77.3 a day, against 37.7 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

At or above the median of its peers on photos and video.
No local-time figure for evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
12:30Opinion: The ferry fare rise is the wrong fix
14:00Night markets return to the Greyport waterfront this Friday

FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

WGN-TV's posts drew 4,962 comments a day. The median of its peers: 9,321.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside WGN-TV's.

Add a news brand

Type its name, then choose it.

Or one of its peers

Day by day

How WGN-TV posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

WGN-TV
Median of its peers
Middle half of its peers' posts a day

Show the figures as a table

Posts each day by WGN-TV, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Day	WGN-TV	Median of its peers
Monday 29 June	35	47.5
Tuesday 30 June	47	74
Wednesday 1 July	47	86
Thursday 2 July	41	83
Friday 3 July	34	73
Saturday 4 July	23	53.5
Sunday 5 July	21	38.5
Monday 6 July	34	72.5
Tuesday 7 July	45	78
Wednesday 8 July	48	80.5
Thursday 9 July	45	85
Friday 10 July	42	82
Saturday 11 July	30	46.5
Sunday 12 July	29	33
Monday 13 July	26	52
Tuesday 14 July	44	66
Wednesday 15 July	41	83.5
Thursday 16 July	48	86.5
Friday 17 July	40	86.5
Saturday 18 July	26	55
Sunday 19 July	30	40.5
Monday 20 July	34	69
Tuesday 21 July	41	74
Wednesday 22 July	40	82
Thursday 23 July	39	79.5
Friday 24 July	46	77.5
Saturday 25 July	26	47
Sunday 26 July	29	36
Monday 27 July	37	74.5
Tuesday 28 July	46	81.5
Wednesday 29 July	39	95
Thursday 30 July	46	86.5
Friday 31 July	35	83.5
Saturday 1 August	26	53.5
Sunday 2 August	20	43.5
Monday 3 August	34	74.5
Tuesday 4 August	45	85
Wednesday 5 August	53	86
Thursday 6 August	33	83.5
Friday 7 August	38	83.5
Saturday 8 August	23	60.5
Sunday 9 August	24	41.5
Monday 10 August	40	78
Tuesday 11 August	56	74.5
Wednesday 12 August	54	74
Thursday 13 August	52	71.5
Friday 14 August	46	69.5
Saturday 15 August	30	51.5
Sunday 16 August	29	40
Monday 17 August	34	37.5
Tuesday 18 August	47	61.5
Wednesday 19 August	39	62.5
Thursday 20 August	42	66.5
Friday 21 August	40	63
Saturday 22 August	31	45.5
Sunday 23 August	25	36.5
Monday 24 August	31	62
Tuesday 25 August	48	80
Wednesday 26 August	53	92
Thursday 27 August	43	84.5
Friday 28 August	43	81.5
Saturday 29 August	29	66
Sunday 30 August	24	29.5
Monday 31 August	42	82
Tuesday 1 September	49	94
Wednesday 2 September	44	101
Thursday 3 September	51	98.5
Friday 4 September	40	86
Saturday 5 September	28	61.5
Sunday 6 September	24	41.5
Monday 7 September	29	78.5
Tuesday 8 September	34	91
Wednesday 9 September	38	95
Thursday 10 September	49	84.5
Friday 11 September	44	82
Saturday 12 September	25	52.5
Sunday 13 September	34	41
Monday 14 September	30	87
Tuesday 15 September	46	90.5
Wednesday 16 September	52	91.5
Thursday 17 September	47	69
Friday 18 September	53	90.5
Saturday 19 September	25	46.5
Sunday 20 September	19	32

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table

Share of each format among posts by WGN-TV, and the median across its peers.
Format	WGN-TV	Its peers, median
Photo	90%	72.3%
Video or reel	3%	22%
Album	3%	1%
Link	4%	5%
Text only	0%	0%
Other	0%	0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place WGN-TV's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

WGN-TV's peers are 12 broadcasters in the Americas with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

ADN Radio ChileChile
Blu RadioColombia
Canal NPeru
Caracol RadioColombia
CBNBrazil
CitytvColombia
EcuavisaEcuador
GloboNewsBrazil
LN+ (La Nación Más)Argentina
Radio MitreArgentina
W Radio ColombiaColombia
W Radio MéxicoMexico

Compare another news brand

[data-peer-finder] [data-js-control]{display:none}Finding a news brand by name needs JavaScript. Every news brand is on one list, A to Z.

Your news brand

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Every news brand, A to Z

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