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The posting benchmark

CBN on Facebook, beside its peers

How CBN's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 11 peers: broadcasters in Latin America with 500k to 5m followers.

Country
Brazil
Sub-region
Latin America
Region
Americas
Kind
Broadcaster
Followers
1m to 10m

Within Brazil

CBN: 31.4 a day

Median in Brazil: 41.3 a day

That is 9.9 fewer a day than the median in Brazil.

Place the dots by

Posts a day10th/12Photos and video12th/12Evening postsWeekend day
Engagement per post11th/12Engagement a day11th/12Per 1,000 followers10th/12Comments per post11th/12Comments a day11th/12

CBN, Brazil

10thof 12

Rank among its peers, highest first, posts a day

CBN posted 31.4 times a day to Facebook, 60% less than the median of 11 broadcasters in Latin America with 500k to 5m followers, 29 June to 20 September 2026.

Its first gap: posts a day

48.1 more posts a day would reach its peers' median. What it would take

See all nine measures

CBN's 11 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

CBN beside 11 peers

CBN and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day31.410th of 1279.5
Photos and video19%12th of 1297%
Evening postsNot countedNo rankToo few peers
Weekend dayNot countedNo rankToo few peers
Engagement per post1611th of 1296
Engagement a day2,12511th of 1254,727
Engagement per 1,000 followers0.01310th of 120.045
Comments per post2911th of 12141
Comments a day92511th of 129,678

What it would take

What would reaching the median of its peers take?

48.1more posts a day

337 a week, to reach the median of its peers: 79.5 a day, against 31.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    19% of its posts; the median of its peers 97%

    173 more of its 220 posts a week as photos or video: 41 now, 214 at the median
  • No local-time figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

CBN's Facebook posts drew 925 comments a day, 90% less than the median of 11 broadcasters in Latin America with 500k to 5m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside CBN's.

Type its name, then choose it.

Or one of its peers

Day by day

How CBN posted, beside its peers

Its own posts beside its 11 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • CBN
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by CBN, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayCBNMedian of its peers
Monday 29 June3659
Tuesday 30 June2979
Wednesday 1 July3492
Thursday 2 July2683
Friday 3 July2877
Saturday 4 July1661
Sunday 5 July1146
Monday 6 July2577
Tuesday 7 July4089
Wednesday 8 July3387
Thursday 9 July3686
Friday 10 July2490
Saturday 11 July2153
Sunday 12 July1239
Monday 13 July4057
Tuesday 14 July3573
Wednesday 15 July2391
Thursday 16 July2589
Friday 17 July1992
Saturday 18 July1955
Sunday 19 July945
Monday 20 July5273
Tuesday 21 July5376
Wednesday 22 July2689
Thursday 23 July3282
Friday 24 July2481
Saturday 25 July2357
Sunday 26 July1436
Monday 27 July4576
Tuesday 28 July5390
Wednesday 29 July4796
Thursday 30 July4992
Friday 31 July4488
Saturday 1 August2760
Sunday 2 August245
Monday 3 August5676
Tuesday 4 August5187
Wednesday 5 August4292
Thursday 6 August4787
Friday 7 August4190
Saturday 8 August1863
Sunday 9 August1748
Monday 10 August3694
Tuesday 11 August4282
Wednesday 12 August2186
Thursday 13 August2889
Friday 14 August2082
Saturday 15 August1560
Sunday 16 August1740
Monday 17 August2841
Tuesday 18 August2271
Wednesday 19 August3578
Thursday 20 August4383
Friday 21 August3171
Saturday 22 August2150
Sunday 23 August2041
Monday 24 August3271
Tuesday 25 August4686
Wednesday 26 August4298
Thursday 27 August4289
Friday 28 August3783
Saturday 29 August2066
Sunday 30 August1430
Monday 31 August3189
Tuesday 1 September46101
Wednesday 2 September30105
Thursday 3 September36102
Friday 4 September4187
Saturday 5 September2565
Sunday 6 September1548
Monday 7 September3085
Tuesday 8 September4894
Wednesday 9 September4997
Thursday 10 September4287
Friday 11 September3789
Saturday 12 September1357
Sunday 13 September1250
Monday 14 September4490
Tuesday 15 September4791
Wednesday 16 September4595
Thursday 17 September5484
Friday 18 September4695
Saturday 19 September2558
Sunday 20 September836

Its local time zone is unknown, so its hours and weekdays aren't shown.

What it posted

Show the figures as a table
Share of each format among posts by CBN, and the median across its peers.
FormatCBNIts peers, median
Photo2%77%
Video or reel15%20%
Album2%0%
Link76%3%
Text only5%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

We can't place CBN's posts in local time: its country has several time zones and its Page doesn't say which it's in, so it has no hour, evening or weekend figures.

Who is it compared with?Where each of its peers is based, and every one of them by name.

CBN's peers are 11 broadcasters in Latin America with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 11 peers, A to Z.

The peers

Its 11 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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