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The posting benchmark

Malaysiakini (Bahasa Malaysia edition) on Facebook, beside its peers

How Malaysiakini (Bahasa Malaysia edition)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 46 peers: news publishers and digital-native newsrooms in Asia with 1m to 10m followers.

Country
Malaysia
Sub-region
South-East Asia
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Malaysia

Malaysiakini (Bahasa Malaysia edition): 50.2 a day

No median is printed for Malaysia.

Place the dots by

Posts a day34th/47Photos and video41st/47Evening posts21st/41Weekend day35th/41
Engagement per post2nd/47Engagement a day14th/47Per 1,000 followers3rd/47Comments per post3rd/47Comments a day4th/47

Malaysiakini (Bahasa Malaysia edition), Malaysia

34thof 47

Rank among its peers, highest first, posts a day

Malaysiakini (Bahasa Malaysia edition) posted 50.2 times a day to Facebook, 48% less than the median of 46 news publishers and digital-native newsrooms in Asia with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: photos and video

73 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

Malaysiakini (Bahasa Malaysia edition)'s 46 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Malaysiakini (Bahasa Malaysia edition) beside 46 peers

Malaysiakini (Bahasa Malaysia edition) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day50.234th of 4796.1
Photos and video32%41st of 4753%
Evening posts29%21st of 4129%
Weekend day57%35th of 4179%
Engagement per post2122nd of 4732
Engagement a day49,96414th of 4727,011
Engagement per 1,000 followers0.0793rd of 470.0083
Comments per post2973rd of 4729
Comments a day14,9214th of 473,156

What it would take

What would reaching the median of its peers take?

Malaysiakini (Bahasa Malaysia edition)'s posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

73more posts a week

as photos or video, of its 351 a week: 113 now, 186 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 351 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    50.2 now; the median of its peers 96.1

    45.9 more a day, 322 a week

  • Evening posts

    18:00 to midnight: 29% of its posts; the median of its peers 29%

    1 more of its 351 posts a week between 18:00 and midnight: 100 now, 101 at the median

  • Weekend day

    A weekend day: 57% of a weekday's posts; the median of its peers 79%

    26 more posts a weekend: 6 on Saturday and 20 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Malaysiakini (Bahasa Malaysia edition)'s Facebook posts drew 14,921 comments a day, 4.7 times the median of 46 news publishers and digital-native newsrooms in Asia with 1m to 10m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Malaysiakini (Bahasa Malaysia edition)'s.

Type its name, then choose it.

Or one of its peers

Day by day

How Malaysiakini (Bahasa Malaysia edition) posted, beside its peers

Its own posts beside its 46 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Malaysiakini (Bahasa Malaysia edition)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Malaysiakini (Bahasa Malaysia edition), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayMalaysiakini (Bahasa Malaysia edition)Median of its peers
Monday 29 June9598.5
Tuesday 30 June10090.5
Wednesday 1 July10698
Thursday 2 July6299
Friday 3 July5294
Saturday 4 July2466.5
Sunday 5 July2663.5
Monday 6 July6989
Tuesday 7 July8998.5
Wednesday 8 July7898
Thursday 9 July9094
Friday 10 July6986
Saturday 11 July9079.5
Sunday 12 July1854
Monday 13 July53101
Tuesday 14 July5289.5
Wednesday 15 July70103
Thursday 16 July6296
Friday 17 July5090
Saturday 18 July2480.5
Sunday 19 July1562
Monday 20 July63101
Tuesday 21 July65102
Wednesday 22 July55111
Thursday 23 July60100
Friday 24 July6698.5
Saturday 25 July2481.5
Sunday 26 July2360.5
Monday 27 July6994.5
Tuesday 28 July73105
Wednesday 29 July61108
Thursday 30 July7199
Friday 31 July6194
Saturday 1 August7367.5
Sunday 2 August1760.5
Monday 3 August6297
Tuesday 4 August5792
Wednesday 5 August56106
Thursday 6 August6098
Friday 7 August48107
Saturday 8 August2673
Sunday 9 August2065.5
Monday 10 August64102
Tuesday 11 August69103
Wednesday 12 August52118
Thursday 13 August52103
Friday 14 August5396.5
Saturday 15 August2667.5
Sunday 16 August4851
Monday 17 August4996
Tuesday 18 August4996.5
Wednesday 19 August58102
Thursday 20 August6698
Friday 21 August4997.5
Saturday 22 August3362.5
Sunday 23 August3070
Monday 24 August5891.5
Tuesday 25 August3695
Wednesday 26 August57103
Thursday 27 August59104
Friday 28 August48105
Saturday 29 August3967
Sunday 30 August2063.5
Monday 31 August23108
Tuesday 1 September32112
Wednesday 2 September37108
Thursday 3 September60102
Friday 4 September5095.5
Saturday 5 September4773
Sunday 6 September2673.5
Monday 7 September43105
Tuesday 8 September4498
Wednesday 9 September43109
Thursday 10 September4297.5
Friday 11 September35107
Saturday 12 September4177
Sunday 13 September2687.5
Monday 14 September38102
Tuesday 15 September36101
Wednesday 16 September39107
Thursday 17 September35100
Friday 18 September4198.5
Saturday 19 September3462.5
Sunday 20 September2974.5

Share of posts by local hour

Show the figures as a table
Share of posts by Malaysiakini (Bahasa Malaysia edition) in each local hour, beside the median of its peers.
Local hourMalaysiakini (Bahasa Malaysia edition)Median of its peers
00:000.3%0.9%
01:000.1%0.5%
02:000%0.2%
03:000%0.1%
04:000%0.2%
05:000%0.5%
06:000%1.8%
07:000.5%2.6%
08:003.5%4%
09:005.3%5%
10:005.9%5.8%
11:008.8%6.6%
12:008.5%7%
13:007.3%6.8%
14:006.9%6.7%
15:008%7.7%
16:008.7%7.3%
17:007.7%6.8%
18:007.6%6.3%
19:005.6%5.9%
20:007.7%5.5%
21:004.5%4.7%
22:002.2%4%
23:000.9%3.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Malaysiakini (Bahasa Malaysia edition) on each local weekday, beside the median of its peers.
WeekdayMalaysiakini (Bahasa Malaysia edition)Median of its peers
Monday57.1108
Tuesday58.4107
Wednesday59.7111
Thursday59.8107
Friday51.8110
Saturday39.291.2
Sunday25.870.2

What it posted

Show the figures as a table
Share of each format among posts by Malaysiakini (Bahasa Malaysia edition), and the median across its peers.
FormatMalaysiakini (Bahasa Malaysia edition)Its peers, median
Photo20.7%38%
Video or reel9%17%
Album2%1%
Link57%44%
Text only11%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Malaysiakini (Bahasa Malaysia edition), 18:00 to midnight: 29%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, Malaysiakini (Bahasa Malaysia edition) posted 57% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Malaysiakini (Bahasa Malaysia edition)'s peers are 46 news publishers and digital-native newsrooms in Asia with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 46 peers, A to Z.

The peers

Its 46 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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