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The posting benchmark

The Straits Times on Facebook, beside its peers

How The Straits Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers and digital-native newsrooms in Southeast Asia with 1m to 10m followers.

Country
Singapore
Sub-region
South-East Asia
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Singapore

The Straits Times: 50.1 a day

No median is printed for Singapore.

Place the dots by

Posts a day7th/11Photos and video11th/11Evening postsWeekend day
Engagement per post3rd/11Engagement a day7th/11Per 1,000 followers4th/11Comments per post9th/11Comments a day8th/11

The Straits Times, Singapore

7thof 11

Rank among its peers, highest first, posts a day

The Straits Times posted 50.1 times a day to Facebook. The median of its 10 peers: 58.7.

Its first gap: photos and video

87 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 10 news publishers and digital-native newsrooms in Southeast Asia with 1m to 10m followers, 12 weeks to 20 September 2026.

See all nine measures

The Straits Times's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Straits Times beside 10 peers

The Straits Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day50.17th of 1158.7
Photos and video13%11th of 1138%
Evening posts39%No rankToo few peers
Weekend day82%No rankToo few peers
Engagement per post1253rd of 1154
Engagement a day17,8247th of 1136,825
Engagement per 1,000 followers0.0514th of 110.022
Comments per post499th of 1170
Comments a day2,4648th of 116,335

What it would take

What would reaching the median of its peers take?

The Straits Times's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

87more posts a week

as photos or video, of its 351 a week: 45 now, 132 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 351 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    50.1 now; the median of its peers 58.7

    8.6 more a day, 61 a week
  • Too few of its peers have a figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Straits Times's posts drew 2,464 comments a day. The median of its peers: 6,335.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Straits Times's.

Type its name, then choose it.

Or one of its peers

Day by day

How The Straits Times posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Straits Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Straits Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Straits TimesMedian of its peers
Monday 29 June5179.5
Tuesday 30 June5661
Wednesday 1 July5381
Thursday 2 July4769.5
Friday 3 July5254.5
Saturday 4 July4531.5
Sunday 5 July4135
Monday 6 July4666.5
Tuesday 7 July6077.5
Wednesday 8 July5274
Thursday 9 July5182
Friday 10 July5765.5
Saturday 11 July4541.5
Sunday 12 July3936
Monday 13 July4673
Tuesday 14 July4970
Wednesday 15 July5266.5
Thursday 16 July4567
Friday 17 July5562.5
Saturday 18 July4330
Sunday 19 July4226
Monday 20 July5562.5
Tuesday 21 July4574
Wednesday 22 July6463.5
Thursday 23 July5568
Friday 24 July5465.5
Saturday 25 July4431
Sunday 26 July3729.5
Monday 27 July5369
Tuesday 28 July5075.5
Wednesday 29 July6079
Thursday 30 July4969
Friday 31 July5770.5
Saturday 1 August3851
Sunday 2 August3734
Monday 3 August5464
Tuesday 4 August6075.5
Wednesday 5 August5654.5
Thursday 6 August5061
Friday 7 August6246
Saturday 8 August4028.5
Sunday 9 August5723.5
Monday 10 August3468
Tuesday 11 August4967
Wednesday 12 August5173
Thursday 13 August5262.5
Friday 14 August5149.5
Saturday 15 August3930.5
Sunday 16 August4245.5
Monday 17 August4659.5
Tuesday 18 August4762
Wednesday 19 August5261.5
Thursday 20 August4970
Friday 21 August5250
Saturday 22 August3830.5
Sunday 23 August7526.5
Monday 24 August5156
Tuesday 25 August5258.5
Wednesday 26 August4763.5
Thursday 27 August5273.5
Friday 28 August5756
Saturday 29 August4540
Sunday 30 August4128.5
Monday 31 August5454.5
Tuesday 1 September4867.5
Wednesday 2 September5361.5
Thursday 3 September5069
Friday 4 September5647.5
Saturday 5 September4438
Sunday 6 September3831
Monday 7 September5572.5
Tuesday 8 September7358.5
Wednesday 9 September6165.5
Thursday 10 September6471
Friday 11 September4958.5
Saturday 12 September4440
Sunday 13 September3652.5
Monday 14 September4872.5
Tuesday 15 September5067.5
Wednesday 16 September5462.5
Thursday 17 September5652.5
Friday 18 September5958.5
Saturday 19 September4537.5
Sunday 20 September4731

Share of posts by local hour

Show the figures as a table
Share of posts by The Straits Times in each local hour, beside the median of its peers.
Local hourThe Straits Times
00:000.7%
01:000%
02:000%
03:000%
04:000%
05:000.1%
06:000.1%
07:002.3%
08:004.6%
09:004.8%
10:005.2%
11:005.4%
12:006.2%
13:006.1%
14:006.5%
15:006.1%
16:006.4%
17:006.4%
18:006.4%
19:006.7%
20:006.4%
21:006.6%
22:006.5%
23:006.5%

Posts a day by weekday

Show the figures as a table
Posts a day by The Straits Times on each local weekday, beside the median of its peers.
WeekdayThe Straits Times
Monday49.7
Tuesday53
Wednesday54.8
Thursday51.8
Friday54.9
Saturday42.7
Sunday44

What it posted

Show the figures as a table
Share of each format among posts by The Straits Times, and the median across its peers.
FormatThe Straits TimesIts peers, median
Photo2%20.5%
Video or reel10%17%
Album1%2%
Link87%52%
Text only0%10%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Straits Times, 18:00 to midnight: 39%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Straits Times's peers are 10 news publishers and digital-native newsrooms in Southeast Asia with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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