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The posting benchmark

RNZ on Facebook, beside its peers

How RNZ's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 41 peers: broadcasters worldwide with 200k to 2m followers.

Country
New Zealand
Region
Australia and New Zealand
Kind
Broadcaster
Followers
100k to 1m

Within New Zealand

RNZ: 61.9 a day

No median is printed for New Zealand.

Place the dots by

Posts a day9th/42Photos and video8th/42Evening posts35th/37Weekend day22nd/37
Engagement per post3rd/42Engagement a day3rd/42Per 1,000 followers2nd/42Comments per post3rd/42Comments a day1st/42

RNZ, New Zealand

9thof 42

Rank among its peers, highest first, posts a day

RNZ posted 61.9 times a day to Facebook, 97% more than the median of 41 broadcasters worldwide with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: evening posts

47 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

See all nine measures

RNZ's 41 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

RNZ beside 41 peers

RNZ and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day61.99th of 4231.4
Photos and video98%8th of 4276%
Evening posts18%35th of 3728%
Weekend day76%22nd of 3778%
Engagement per post2603rd of 4273
Engagement a day47,6343rd of 4210,365
Engagement per 1,000 followers0.432nd of 420.080
Comments per post1743rd of 4238
Comments a day10,7481st of 421,435

What it would take

What would reaching the median of its peers take?

RNZ's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

47more posts a week

between 18:00 and midnight, of its 433 a week: 76 now, 123 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • RNZ
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • RNZ, 18:00 to midnight: 18%
  • Median of its peers, 18:00 to midnight: 28%
Show as a table
Posts in each local hour, beside the median of its peers
HourRNZMedian of its peers
00:000.0%0.2%
01:000.0%0.1%
02:000.0%0.0%
03:000.0%0.0%
04:000.1%0.0%
05:000.0%0.1%
06:006.5%1.6%
07:007.2%4.7%
08:007.7%5.3%
09:007.5%5.6%
10:007.6%6.5%
11:007.1%6.5%
12:006.4%6.9%
13:007.0%6.8%
14:006.4%6.8%
15:007.0%6.7%
16:005.8%6.5%
17:006.1%7.0%
18:005.2%7.0%
19:005.0%6.3%
20:005.2%5.3%
21:001.7%5.1%
22:000.4%3.5%
23:000.1%1.5%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Weekend day

    A weekend day: 76% of a weekday's posts; the median of its peers 78%

    4 more posts a weekend: 2 on Saturday and 2 on Sunday
  • At or above the median of its peers on posts a day and photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

RNZ's posts drew 10,748 comments a day, 7.5 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside RNZ's.

Type its name, then choose it.

Or one of its peers

Day by day

How RNZ posted, beside its peers

Its own posts beside its 41 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • RNZ
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by RNZ, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayRNZMedian of its peers
Monday 29 June7932
Tuesday 30 June10338
Wednesday 1 July9035
Thursday 2 July7538
Friday 3 July8030
Saturday 4 July5925
Sunday 5 July6821
Monday 6 July8133
Tuesday 7 July8737
Wednesday 8 July8133
Thursday 9 July8439
Friday 10 July5834
Saturday 11 July4626
Sunday 12 July5123
Monday 13 July7629
Tuesday 14 July7535
Wednesday 15 July6834
Thursday 16 July8036
Friday 17 July6131
Saturday 18 July4526
Sunday 19 July6521
Monday 20 July7133
Tuesday 21 July7231
Wednesday 22 July7432
Thursday 23 July7531
Friday 24 July4030
Saturday 25 July5424
Sunday 26 July6623
Monday 27 July6529
Tuesday 28 July6734
Wednesday 29 July7532
Thursday 30 July7233
Friday 31 July6232
Saturday 1 August6022
Sunday 2 August5820
Monday 3 August6231
Tuesday 4 August7837
Wednesday 5 August5738
Thursday 6 August7335
Friday 7 August5630
Saturday 8 August4221
Sunday 9 August5123
Monday 10 August5231
Tuesday 11 August8131
Wednesday 12 August6035
Thursday 13 August6034
Friday 14 August2834
Saturday 15 August4625
Sunday 16 August5619
Monday 17 August6930
Tuesday 18 August6434
Wednesday 19 August5135
Thursday 20 August4835
Friday 21 August6034
Saturday 22 August6125
Sunday 23 August6020
Monday 24 August6631
Tuesday 25 August5835
Wednesday 26 August6336
Thursday 27 August6638
Friday 28 August5637
Saturday 29 August6123
Sunday 30 August5524
Monday 31 August4733
Tuesday 1 September7435
Wednesday 2 September8938
Thursday 3 September6636
Friday 4 September6534
Saturday 5 September4724
Sunday 6 September5121
Monday 7 September5129
Tuesday 8 September5030
Wednesday 9 September5133
Thursday 10 September5738
Friday 11 September5838
Saturday 12 September4625
Sunday 13 September5424
Monday 14 September4630
Tuesday 15 September5138
Wednesday 16 September4537
Thursday 17 September5135
Friday 18 September4738
Saturday 19 September3625
Sunday 20 September5121

Share of posts by local hour

Show the figures as a table
Share of posts by RNZ in each local hour, beside the median of its peers.
Local hourRNZMedian of its peers
00:000%0.2%
01:000%0.1%
02:000%0%
03:000%0%
04:000.1%0%
05:000%0.1%
06:006.5%1.6%
07:007.2%4.7%
08:007.7%5.3%
09:007.5%5.6%
10:007.6%6.5%
11:007.1%6.5%
12:006.4%6.9%
13:007%6.8%
14:006.4%6.8%
15:007%6.7%
16:005.8%6.5%
17:006.1%7%
18:005.2%7%
19:005%6.3%
20:005.2%5.3%
21:001.7%5.1%
22:000.4%3.5%
23:000.1%1.5%

Posts a day by weekday

Show the figures as a table
Posts a day by RNZ on each local weekday, beside the median of its peers.
WeekdayRNZMedian of its peers
Monday65.531.1
Tuesday67.331.9
Wednesday69.632.3
Thursday69.732.2
Friday60.431.4
Saturday5024.1
Sunday50.524.6

What it posted

Show the figures as a table
Share of each format among posts by RNZ, and the median across its peers.
FormatRNZIts peers, median
Photo92%46%
Video or reel7%21.4%
Album0%2%
Link2%31%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • RNZ, 18:00 to midnight: 18%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, RNZ posted 76% of a weekday's posts. The median of its peers: 78%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

RNZ's peers are 41 broadcasters worldwide with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 41 peers, A to Z.

The peers

Its 41 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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