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7NEWS Toowoomba on Facebook, beside its peers

How 7NEWS Toowoomba's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 26 peers: broadcasters worldwide with 100k to 1m followers.

Country
Australia
Kind
Broadcaster
Followers
100k to 1m

Within Australia

7NEWS Toowoomba: 9.4 a day

Median in Australia: 17.2 a day

That is 7.8 fewer a day than the median in Australia.

Place the dots by

Posts a day20th/27Photos and video9th/27Evening postsWeekend day
Engagement per post16th/27Engagement a day22nd/27Per 1,000 followers9th/27Comments per post16th/27Comments a day20th/27

7NEWS Toowoomba, Australia

20thof 27

Rank among its peers, highest first, posts a day

7NEWS Toowoomba posted 9.4 times a day to Facebook, 63% less than the median of 26 broadcasters worldwide with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

16.1 more posts a day would reach its peers' median. What it would take

See all nine measures

7NEWS Toowoomba's 26 peers, lifted out of the 976 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v7.

7NEWS Toowoomba beside 26 peers

7NEWS Toowoomba and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v7.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day9.420th of 2725.5
Photos and video93%9th of 2781%
Evening postsNot countedNo rank28%
Weekend dayNot countedNo rank76%
Engagement per post5216th of 2757
Engagement a day1,77222nd of 277,152
Engagement per 1,000 followers0.239th of 270.13
Comments per post2516th of 2747
Comments a day23920th of 27901

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside 7NEWS Toowoomba's.

Type its name, then choose it.

Or one of its peers

Posting patterns and peers

When it posts, day by day and hour by hour

  • Median of its peers, 18:00 to midnight: 28%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v7.

Who is it compared with?

7NEWS Toowoomba's peers are 26 broadcasters worldwide with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 26 peers, A to Z.

What would reaching the median of its peers take?

16.1more posts a day

113 a week, to reach the median of its peers: 25.5 a day, against 9.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video.
  • No local-time figure for evening posts and a weekend day.

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. Demo data. Illustrative figures. Labels as they appear in Sence, September 2026.

The comments that come with them

7NEWS Toowoomba's posts drew 239 comments a day. The median of its peers: 901.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

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Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Its 26 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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