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The posting benchmark

Thurgauer Zeitung on Facebook, beside its peers

How Thurgauer Zeitung's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 11 peers: news publishers and news agencies worldwide with under 10k followers.

Country
Switzerland
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Switzerland

Thurgauer Zeitung: 7.3 a day

Median in Switzerland: 16.3 a day

That is 9.1 fewer a day than the median in Switzerland.

Place the dots by

Posts a day3rd/12Photos and video7th/12Evening posts3rd/11Weekend day4th/10
Engagement per post4th/12Engagement a day2nd/12Per 1,000 followers5th/12Comments per post5th/12Comments a day4th/12

Thurgauer Zeitung, Switzerland

3rdof 12

Rank among its peers, highest first, posts a day

Thurgauer Zeitung posted 7.3 times a day to Facebook. The median of its 11 peers: 3.4.

The comments its posts draw

25 comments a day, 3.7 times the median of its peers. What it would take

Peers: 11 news publishers and news agencies worldwide with under 10k followers, 12 weeks to 20 September 2026.

See all nine measures

Thurgauer Zeitung's 11 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Thurgauer Zeitung beside 11 peers

Thurgauer Zeitung and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day7.33rd of 123.4
Photos and video17%7th of 1218%
Evening posts29%3rd of 1118%
Weekend day92%4th of 1087%
Engagement per post54th of 124
Engagement a day1742nd of 1253
Engagement per 1,000 followers0.625th of 120.54
Comments per post3.55th of 123
Comments a day254th of 126.7

The comments

The comments its posts draw

25comments a day

on its Facebook posts, 3.7 times the median of its peers (6.7)

Spread evenly over 24 hours, that is 1 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Thurgauer Zeitung beside its 11 peers

  • Thurgauer Zeitung: 25 a day
  • Median of its peers: 6.7
  • 90th percentile of its peers: 47
  • Middle half of its peers: 3.8 to 22
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Photos and video

    17% of its posts; the median of its peers 18%

    1 more of its 51 posts a week as photos or video: 9 now, 10 at the median
  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Thurgauer Zeitung's.

Type its name, then choose it.

Or one of its peers

Day by day

How Thurgauer Zeitung posted, beside its peers

Its own posts beside its 11 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Thurgauer Zeitung
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Thurgauer Zeitung, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThurgauer ZeitungMedian of its peers
Monday 29 June63
Tuesday 30 June63
Wednesday 1 July63
Thursday 2 July132
Friday 3 July102
Saturday 4 July44
Sunday 5 July43
Monday 6 July54
Tuesday 7 July112
Wednesday 8 July54
Thursday 9 July94
Friday 10 July123
Saturday 11 July134
Sunday 12 July124
Monday 13 July45
Tuesday 14 July73
Wednesday 15 July83
Thursday 16 July105
Friday 17 July84
Saturday 18 July53
Sunday 19 July63
Monday 20 July54
Tuesday 21 July94
Wednesday 22 July103
Thursday 23 July64
Friday 24 July114
Saturday 25 July103
Sunday 26 July84
Monday 27 July44
Tuesday 28 July125
Wednesday 29 July113
Thursday 30 July62
Friday 31 July105
Saturday 1 August53
Sunday 2 August43
Monday 3 August94
Tuesday 4 August63
Wednesday 5 August54
Thursday 6 August63
Friday 7 August82
Saturday 8 August53
Sunday 9 August74
Monday 10 August83
Tuesday 11 August53
Wednesday 12 August94
Thursday 13 August74
Friday 14 August44
Saturday 15 August54
Sunday 16 August53
Monday 17 August53
Tuesday 18 August43
Wednesday 19 August53
Thursday 20 August105
Friday 21 August103
Saturday 22 August93
Sunday 23 August123
Monday 24 August83
Tuesday 25 August73
Wednesday 26 August53
Thursday 27 August92
Friday 28 August133
Saturday 29 August73
Sunday 30 August53
Monday 31 August94
Tuesday 1 September74
Wednesday 2 September82
Thursday 3 September63
Friday 4 September74
Saturday 5 September53
Sunday 6 September83
Monday 7 September74
Tuesday 8 September53
Wednesday 9 September63
Thursday 10 September64
Friday 11 September65
Saturday 12 September53
Sunday 13 September63
Monday 14 September54
Tuesday 15 September73
Wednesday 16 September53
Thursday 17 September74
Friday 18 September74
Saturday 19 September53
Sunday 20 September92

Share of posts by local hour

Show the figures as a table
Share of posts by Thurgauer Zeitung in each local hour, beside the median of its peers.
Local hourThurgauer ZeitungMedian of its peers
00:000%0%
01:000.2%0%
02:000%0%
03:000%0%
04:001.5%0%
05:000.3%0%
06:004.8%0.3%
07:0011.5%5.2%
08:006.9%6.3%
09:004.6%4.4%
10:005.3%11.4%
11:004.9%6%
12:005.4%8.8%
13:005.1%9.7%
14:003.9%9.9%
15:004.1%7%
16:007.5%7.5%
17:004.8%5.5%
18:006.6%4.4%
19:005.6%7.4%
20:005.2%3.7%
21:008%2.2%
22:003.3%0.2%
23:000.5%0.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Thurgauer Zeitung on each local weekday, beside the median of its peers.
WeekdayThurgauer ZeitungMedian of its peers
Monday6.254.29
Tuesday7.173.88
Wednesday6.924.08
Thursday7.834.21
Friday8.924.13
Saturday6.53.38
Sunday7.173.42

What it posted

Show the figures as a table
Share of each format among posts by Thurgauer Zeitung, and the median across its peers.
FormatThurgauer ZeitungIts peers, median
Photo17%1%
Video or reel0%1%
Album0%1%
Link83%97%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Thurgauer Zeitung, 18:00 to midnight: 29%
  • Median of its peers, 18:00 to midnight: 18%
  • On a weekend day, Thurgauer Zeitung posted 92% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Thurgauer Zeitung's peers are 11 news publishers and news agencies worldwide with under 10k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 11 peers, A to Z.

The peers

Its 11 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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