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The posting benchmark

Friesch Dagblad on Facebook, beside its peers

How Friesch Dagblad's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 13 peers: news publishers and news agencies worldwide with under 10k followers.

Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Netherlands

Friesch Dagblad: 4.6 a day

Median in Netherlands: 19.7 a day

That is 15.2 fewer a day than the median in Netherlands.

Place the dots by

Posts a day7th/14Photos and video12th/14Evening posts2nd/13Weekend day2nd/12
Engagement per post8th/14Engagement a day12th/14Per 1,000 followers10th/14Comments per post11th/14Comments a day8th/14

Friesch Dagblad, Netherlands

7thof 14

Rank among its peers, highest first, posts a day

Friesch Dagblad posted 4.6 times a day to Facebook. The median of its 13 peers: 4.1.

Its first gap: photos and video

6 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 13 news publishers and news agencies worldwide with under 10k followers, 12 weeks to 20 September 2026.

See all nine measures

Friesch Dagblad's 13 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Friesch Dagblad beside 13 peers

Friesch Dagblad and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day4.67th of 144.1
Photos and video0%12th of 1417%
Evening posts36%2nd of 1320%
Weekend day99%2nd of 1286%
Engagement per post28th of 144
Engagement a day1712th of 1468
Engagement per 1,000 followers0.2510th of 140.62
Comments per post1.511th of 143
Comments a day6.78th of 147.7

What it would take

What would reaching the median of its peers take?

Friesch Dagblad's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

6more posts a week

as photos or video, of its 32 a week: 0 now, 6 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 32 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Friesch Dagblad's posts drew 6.7 comments a day. The median of its peers: 7.7.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Friesch Dagblad's.

Type its name, then choose it.

Or one of its peers

Day by day

How Friesch Dagblad posted, beside its peers

Its own posts beside its 13 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Friesch Dagblad
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Friesch Dagblad, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayFriesch DagbladMedian of its peers
Monday 29 June53
Tuesday 30 June53
Wednesday 1 July35
Thursday 2 July04
Friday 3 July04
Saturday 4 July04
Sunday 5 July04
Monday 6 July04
Tuesday 7 July04
Wednesday 8 July54
Thursday 9 July44
Friday 10 July43
Saturday 11 July44
Sunday 12 July53
Monday 13 July54
Tuesday 14 July54
Wednesday 15 July54
Thursday 16 July55
Friday 17 July54
Saturday 18 July54
Sunday 19 July53
Monday 20 July54
Tuesday 21 July54
Wednesday 22 July54
Thursday 23 July54
Friday 24 July54
Saturday 25 July53
Sunday 26 July54
Monday 27 July54
Tuesday 28 July55
Wednesday 29 July54
Thursday 30 July53
Friday 31 July55
Saturday 1 August53
Sunday 2 August54
Monday 3 August54
Tuesday 4 August54
Wednesday 5 August55
Thursday 6 August54
Friday 7 August54
Saturday 8 August54
Sunday 9 August44
Monday 10 August54
Tuesday 11 August54
Wednesday 12 August54
Thursday 13 August56
Friday 14 August54
Saturday 15 August54
Sunday 16 August54
Monday 17 August54
Tuesday 18 August44
Wednesday 19 August54
Thursday 20 August55
Friday 21 August54
Saturday 22 August53
Sunday 23 August54
Monday 24 August54
Tuesday 25 August54
Wednesday 26 August44
Thursday 27 August54
Friday 28 August54
Saturday 29 August53
Sunday 30 August54
Monday 31 August54
Tuesday 1 September54
Wednesday 2 September54
Thursday 3 September54
Friday 4 September54
Saturday 5 September54
Sunday 6 September53
Monday 7 September54
Tuesday 8 September54
Wednesday 9 September54
Thursday 10 September54
Friday 11 September56
Saturday 12 September53
Sunday 13 September53
Monday 14 September54
Tuesday 15 September54
Wednesday 16 September54
Thursday 17 September54
Friday 18 September54
Saturday 19 September54
Sunday 20 September53

Share of posts by local hour

Show the figures as a table
Share of posts by Friesch Dagblad in each local hour, beside the median of its peers.
Local hourFriesch DagbladMedian of its peers
00:000%0%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:005.2%0.3%
07:005.2%6.8%
08:0010.5%7.5%
09:002.1%5%
10:001.8%9.1%
11:002.6%6.5%
12:007.6%6.3%
13:003.4%9.4%
14:006.6%6.9%
15:005%6.8%
16:009.7%7.9%
17:004.2%6.4%
18:0011.3%4.6%
19:008.6%8.2%
20:009.2%4.4%
21:006.5%3.4%
22:000.5%0.4%
23:000%0.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Friesch Dagblad on each local weekday, beside the median of its peers.
WeekdayFriesch DagbladMedian of its peers
Monday4.584.33
Tuesday4.54.46
Wednesday4.754.5
Thursday4.54.71
Friday4.54.46
Saturday4.53.83
Sunday4.53.46

What it posted

Show the figures as a table
Share of each format among posts by Friesch Dagblad, and the median across its peers.
FormatFriesch DagbladIts peers, median
Photo0%12%
Video or reel0%0%
Album0%1%
Link100%88%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Friesch Dagblad, 18:00 to midnight: 36%
  • Median of its peers, 18:00 to midnight: 20%
  • On a weekend day, Friesch Dagblad posted 99% of a weekday's posts. The median of its peers: 86%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Friesch Dagblad's peers are 13 news publishers and news agencies worldwide with under 10k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 13 peers, A to Z.

The peers

Its 13 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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