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The posting benchmark

Malaysiakini on Facebook, beside its peers

How Malaysiakini's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: news publishers and digital-native newsrooms in Southeast Asia with 500k to 5m followers.

Country
Malaysia
Sub-region
South-East Asia
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Malaysia

Malaysiakini: 32.5 a day

No median is printed for Malaysia.

Place the dots by

Posts a day10th/15Photos and video13th/15Evening postsWeekend day
Engagement per post9th/15Engagement a day14th/15Per 1,000 followers12th/15Comments per post4th/15Comments a day8th/15

Malaysiakini, Malaysia

10thof 15

Rank among its peers, highest first, posts a day

Malaysiakini posted 32.5 times a day to Facebook. The median of its 14 peers: 44.6.

Its first gap: photos and video

69 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 14 news publishers and digital-native newsrooms in Southeast Asia with 500k to 5m followers, 12 weeks to 20 September 2026.

See all nine measures

Malaysiakini's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Malaysiakini beside 14 peers

Malaysiakini and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day32.510th of 1544.6
Photos and video21.1%13th of 1551%
Evening posts28%No rankToo few peers
Weekend day55%No rankToo few peers
Engagement per post369th of 1563
Engagement a day6,53514th of 1513,825
Engagement per 1,000 followers0.01912th of 150.038
Comments per post754th of 1553
Comments a day2,4268th of 152,402

What it would take

What would reaching the median of its peers take?

Malaysiakini's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

69more posts a week

as photos or video, of its 228 a week: 48 now, 117 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 228 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    32.5 now; the median of its peers 44.6

    12.1 more a day, 85 a week
  • Too few of its peers have a figure for evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Malaysiakini's posts drew 2,426 comments a day. The median of its peers: 2,402.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Malaysiakini's.

Type its name, then choose it.

Or one of its peers

Day by day

How Malaysiakini posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Malaysiakini
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Malaysiakini, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayMalaysiakiniMedian of its peers
Monday 29 June5952
Tuesday 30 June5249.5
Wednesday 1 July5654.5
Thursday 2 July5652
Friday 3 July5143.5
Saturday 4 July2326.5
Sunday 5 July1727
Monday 6 July5045
Tuesday 7 July5051.5
Wednesday 8 July5149.5
Thursday 9 July4755.5
Friday 10 July3851
Saturday 11 July4330
Sunday 12 July1135
Monday 13 July4354.5
Tuesday 14 July4754.5
Wednesday 15 July4247.5
Thursday 16 July3644.5
Friday 17 July3855.5
Saturday 18 July2137.5
Sunday 19 July1428.5
Monday 20 July3751.5
Tuesday 21 July3453.5
Wednesday 22 July3760.5
Thursday 23 July4355
Friday 24 July4754
Saturday 25 July2231
Sunday 26 July1629.5
Monday 27 July4055
Tuesday 28 July4250
Wednesday 29 July4058
Thursday 30 July3955
Friday 31 July3257
Saturday 1 August5828.5
Sunday 2 August1628.5
Monday 3 August3956
Tuesday 4 August3663.5
Wednesday 5 August3653.5
Thursday 6 August2951.5
Friday 7 August2650
Saturday 8 August2237
Sunday 9 August1328.5
Monday 10 August3143
Tuesday 11 August3753
Wednesday 12 August2639
Thursday 13 August3446
Friday 14 August3046.5
Saturday 15 August2031.5
Sunday 16 August4536.5
Monday 17 August2639
Tuesday 18 August2751
Wednesday 19 August3644.5
Thursday 20 August4047
Friday 21 August2249
Saturday 22 August1325.5
Sunday 23 August932
Monday 24 August3052
Tuesday 25 August1247.5
Wednesday 26 August4149
Thursday 27 August3250
Friday 28 August2948
Saturday 29 August2034.5
Sunday 30 August1232
Monday 31 August1952.5
Tuesday 1 September1547.5
Wednesday 2 September2750.5
Thursday 3 September5051
Friday 4 September4040.5
Saturday 5 September1835
Sunday 6 September1840
Monday 7 September2552
Tuesday 8 September2455
Wednesday 9 September4244.5
Thursday 10 September5161.5
Friday 11 September3646
Saturday 12 September2338.5
Sunday 13 September1140
Monday 14 September3555.5
Tuesday 15 September4048
Wednesday 16 September2353
Thursday 17 September4450.5
Friday 18 September4047.5
Saturday 19 September2037.5
Sunday 20 September1232

Share of posts by local hour

Show the figures as a table
Share of posts by Malaysiakini in each local hour, beside the median of its peers.
Local hourMalaysiakini
00:000.4%
01:000.1%
02:000%
03:000.1%
04:000%
05:000%
06:000%
07:003%
08:004.2%
09:004.6%
10:006.5%
11:008.8%
12:008.5%
13:006%
14:009.7%
15:007.6%
16:007%
17:005.5%
18:009.5%
19:007.4%
20:005.2%
21:003.8%
22:000.8%
23:001.3%

Posts a day by weekday

Show the figures as a table
Posts a day by Malaysiakini on each local weekday, beside the median of its peers.
WeekdayMalaysiakini
Monday36.2
Tuesday34.5
Wednesday38.5
Thursday41.8
Friday35.8
Saturday24.4
Sunday16.8

What it posted

Show the figures as a table
Share of each format among posts by Malaysiakini, and the median across its peers.
FormatMalaysiakiniIts peers, median
Photo13%35%
Video or reel5%36%
Album3%3%
Link70%24%
Text only9%2%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Malaysiakini, 18:00 to midnight: 28%

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Malaysiakini's peers are 14 news publishers and digital-native newsrooms in Southeast Asia with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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