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The posting benchmark

Noordhollands Dagblad on Facebook, beside its peers

How Noordhollands Dagblad's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers in Benelux and France with 20k to 200k followers.

Country
Netherlands
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Netherlands

Noordhollands Dagblad: 25.3 a day

Median in Netherlands: 19.7 a day

That is 5.6 more a day than the median in Netherlands.

Place the dots by

Posts a day5th/11Photos and video8th/11Evening posts1st/11Weekend day4th/11
Engagement per post9th/11Engagement a day7th/11Per 1,000 followers8th/11Comments per post9th/11Comments a day6th/11

Noordhollands Dagblad, Netherlands

5thof 11

Rank among its peers, highest first, posts a day

Noordhollands Dagblad posted 25.3 times a day to Facebook. The median of its 10 peers: 23.5.

Peers: 10 news publishers in Benelux and France with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Noordhollands Dagblad's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Noordhollands Dagblad beside 10 peers

Noordhollands Dagblad and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day25.35th of 1123.5
Photos and video18%8th of 1178%
Evening posts35%1st of 1128%
Weekend day87%4th of 1171.5%
Engagement per post129th of 1128
Engagement a day1,8207th of 112,367
Engagement per 1,000 followers0.168th of 110.27
Comments per post199th of 1146
Comments a day4846th of 11627

What it would take

At or above the median of its peers on posts a day

Noordhollands Dagblad posts at or above the median of its peers: 25.3 a day, against their 23.5.

In posts, measure by measure

  • Photos and video

    18% of its posts; the median of its peers 78%

    105 more of its 177 posts a week as photos or video: 33 now, 138 at the median
  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Noordhollands Dagblad's posts drew 484 comments a day. The median of its peers: 627.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Noordhollands Dagblad's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Noordhollands Dagblad posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Noordhollands Dagblad
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Noordhollands Dagblad, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNoordhollands DagbladMedian of its peers
Monday 29 June2025
Tuesday 30 June1925.5
Wednesday 1 July1734
Thursday 2 July2628
Friday 3 July1827.5
Saturday 4 July1821
Sunday 5 July2716
Monday 6 July1528.5
Tuesday 7 July2030.5
Wednesday 8 July2829
Thursday 9 July2427.5
Friday 10 July3328
Saturday 11 July1221
Sunday 12 July1611.5
Monday 13 July2227.5
Tuesday 14 July2925
Wednesday 15 July2625
Thursday 16 July2026.5
Friday 17 July3325.5
Saturday 18 July3221.5
Sunday 19 July2511.5
Monday 20 July2026
Tuesday 21 July3419.5
Wednesday 22 July2924.5
Thursday 23 July2626.5
Friday 24 July2827.5
Saturday 25 July2320
Sunday 26 July2211
Monday 27 July2027.5
Tuesday 28 July1526
Wednesday 29 July2725
Thursday 30 July1625
Friday 31 July2724.5
Saturday 1 August2417
Sunday 2 August2115
Monday 3 August3226.5
Tuesday 4 August1925.5
Wednesday 5 August2124
Thursday 6 August2428.5
Friday 7 August2625
Saturday 8 August3020.5
Sunday 9 August2210.5
Monday 10 August2524
Tuesday 11 August2628.5
Wednesday 12 August2028
Thursday 13 August3925
Friday 14 August3526.5
Saturday 15 August2419.5
Sunday 16 August2215.5
Monday 17 August2924.5
Tuesday 18 August2426.5
Wednesday 19 August2427
Thursday 20 August2927
Friday 21 August3027
Saturday 22 August1823
Sunday 23 August2614
Monday 24 August2728
Tuesday 25 August3327.5
Wednesday 26 August2128
Thursday 27 August2828.5
Friday 28 August3126
Saturday 29 August2419
Sunday 30 August1515.5
Monday 31 August2628
Tuesday 1 September2426.5
Wednesday 2 September3626.5
Thursday 3 September3227.5
Friday 4 September3526.5
Saturday 5 September2516.5
Sunday 6 September2613
Monday 7 September2928
Tuesday 8 September3129
Wednesday 9 September2827
Thursday 10 September3327
Friday 11 September3128
Saturday 12 September1721.5
Sunday 13 September2717.5
Monday 14 September2624.5
Tuesday 15 September2623.5
Wednesday 16 September3022.5
Thursday 17 September3023
Friday 18 September2426
Saturday 19 September2318
Sunday 20 September2715

Share of posts by local hour

Show the figures as a table
Share of posts by Noordhollands Dagblad in each local hour, beside the median of its peers.
Local hourNoordhollands DagbladMedian of its peers
00:000.1%0.1%
01:000%0%
02:000.1%0%
03:000.1%0%
04:000.4%0%
05:000.5%0%
06:000.3%1%
07:004.2%5.9%
08:005.8%6.2%
09:005.1%6.8%
10:005.2%6.6%
11:006%6.7%
12:005%6.3%
13:006.6%6.7%
14:006%6.7%
15:007.1%6.5%
16:005.8%6.7%
17:006.7%6.2%
18:006.6%6%
19:007.9%6.4%
20:008.3%6%
21:006.4%5%
22:003.9%3.3%
23:001.9%0.9%

Posts a day by weekday

Show the figures as a table
Posts a day by Noordhollands Dagblad on each local weekday, beside the median of its peers.
WeekdayNoordhollands DagbladMedian of its peers
Monday24.326.5
Tuesday2526.4
Wednesday25.527.5
Thursday27.327.8
Friday29.326
Saturday22.321.1
Sunday23.212.5

What it posted

Show the figures as a table
Share of each format among posts by Noordhollands Dagblad, and the median across its peers.
FormatNoordhollands DagbladIts peers, median
Photo5%68%
Video or reel2%5%
Album12%1%
Link82%26%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Noordhollands Dagblad, 18:00 to midnight: 35%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Noordhollands Dagblad posted 87% of a weekday's posts. The median of its peers: 71.5%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Noordhollands Dagblad's peers are 10 news publishers in Benelux and France with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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