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The posting benchmark

Het Parool on Facebook, beside its peers

How Het Parool's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: news publishers in the Netherlands with 50k to 500k followers.

Country
Netherlands
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Netherlands

Het Parool: 19.7 a day

Median in Netherlands: 19.7 a day

Place the dots by

Posts a day8th/13Photos and video13th/13Evening posts3rd/13Weekend day11th/13
Engagement per post13th/13Engagement a day11th/13Per 1,000 followers13th/13Comments per post12th/13Comments a day10th/13

Het Parool, Netherlands

8thof 13

Rank among its peers, highest first, posts a day

Het Parool posted 19.7 times a day to Facebook. The median of its 12 peers: 24.8.

Its first gap: photos and video

117 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 12 news publishers in the Netherlands with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

Het Parool's 12 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Het Parool beside 12 peers

Het Parool and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day19.78th of 1324.8
Photos and video4%13th of 1389%
Evening posts34%3rd of 1332%
Weekend day68%11th of 1387%
Engagement per post1013th of 1346
Engagement a day1,09011th of 132,257
Engagement per 1,000 followers0.07113th of 130.27
Comments per post1912th of 1350
Comments a day36610th of 13675

What it would take

What would reaching the median of its peers take?

Het Parool's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

117more posts a week

as photos or video, of its 138 a week: 6 now, 123 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 138 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    19.7 now; the median of its peers 24.8

    5.1 more a day, 36 a week

  • Weekend day

    A weekend day: 68% of a weekday's posts; the median of its peers 87%

    9 more posts a weekend: 3 on Saturday and 6 on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Het Parool's Facebook posts drew 366 comments a day, 46% less than the median of 12 news publishers in the Netherlands with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Het Parool's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Het Parool posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Het Parool
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Het Parool, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHet ParoolMedian of its peers
Monday 29 June2022
Tuesday 30 June1621.5
Wednesday 1 July3222.5
Thursday 2 July3027
Friday 3 July1722.5
Saturday 4 July721
Sunday 5 July1922
Monday 6 July2920
Tuesday 7 July3224.5
Wednesday 8 July2027.5
Thursday 9 July1726
Friday 10 July2130
Saturday 11 July1317
Sunday 12 July617
Monday 13 July2824
Tuesday 14 July2330.5
Wednesday 15 July2028
Thursday 16 July1923
Friday 17 July2030
Saturday 18 July1821
Sunday 19 July1220.5
Monday 20 July2422
Tuesday 21 July1927
Wednesday 22 July2227
Thursday 23 July1426
Friday 24 July2726
Saturday 25 July1621
Sunday 26 July1116.5
Monday 27 July3021
Tuesday 28 July2719.5
Wednesday 29 July1526.5
Thursday 30 July2020.5
Friday 31 July1924.5
Saturday 1 August1020.5
Sunday 2 August1919
Monday 3 August2026.5
Tuesday 4 August2123
Wednesday 5 August2324
Thursday 6 August1926.5
Friday 7 August1626.5
Saturday 8 August2221
Sunday 9 August1017.5
Monday 10 August2425.5
Tuesday 11 August2626
Wednesday 12 August2025
Thursday 13 August1726
Friday 14 August1927
Saturday 15 August2424
Sunday 16 August1220
Monday 17 August2425.5
Tuesday 18 August2623
Wednesday 19 August2325
Thursday 20 August1926
Friday 21 August2021
Saturday 22 August1518.5
Sunday 23 August1521.5
Monday 24 August2325
Tuesday 25 August2625
Wednesday 26 August2521
Thursday 27 August1524.5
Friday 28 August2026
Saturday 29 August1719
Sunday 30 August1617
Monday 31 August3126
Tuesday 1 September1625
Wednesday 2 September2224.5
Thursday 3 September2123.5
Friday 4 September1826
Saturday 5 September1217
Sunday 6 September417.5
Monday 7 September2520.5
Tuesday 8 September2022
Wednesday 9 September1524
Thursday 10 September2524
Friday 11 September1823.5
Saturday 12 September1818
Sunday 13 September1617.5
Monday 14 September2214.5
Tuesday 15 September2217
Wednesday 16 September1818
Thursday 17 September1416
Friday 18 September2615.5
Saturday 19 September2212.5
Sunday 20 September1712

Share of posts by local hour

Show the figures as a table
Share of posts by Het Parool in each local hour, beside the median of its peers.
Local hourHet ParoolMedian of its peers
00:000%0%
01:000.1%0%
02:000.1%0%
03:000.1%0%
04:000.2%0%
05:000.5%0%
06:000.7%1.1%
07:003.9%5.7%
08:006%6.1%
09:006.5%6.1%
10:007.1%6.1%
11:005.6%6.3%
12:006%6.4%
13:005.9%6.4%
14:006%6.1%
15:005.4%6.7%
16:005.7%6.2%
17:006.2%6.2%
18:006.4%6.2%
19:008.1%6.6%
20:008.1%6.1%
21:006.4%6.5%
22:004.1%4.1%
23:000.9%1.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Het Parool on each local weekday, beside the median of its peers.
WeekdayHet ParoolMedian of its peers
Monday24.924.5
Tuesday22.925.7
Wednesday21.326.6
Thursday19.227.1
Friday20.127.8
Saturday16.221.5
Sunday13.120.4

What it posted

Show the figures as a table
Share of each format among posts by Het Parool, and the median across its peers.
FormatHet ParoolIts peers, median
Photo1%77%
Video or reel3%6%
Album0%3%
Link96%14%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Het Parool, 18:00 to midnight: 34%
  • Median of its peers, 18:00 to midnight: 32%
  • On a weekend day, Het Parool posted 68% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Het Parool's peers are 12 news publishers in the Netherlands with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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