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The posting benchmark

Trouw on Facebook, beside its peers

How Trouw's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 203 peers: news publishers and digital-native newsrooms in Europe with 20k to 200k followers.

Country
Netherlands
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Netherlands

Trouw: 2.6 a day

Median in Netherlands: 19.7 a day

That is 17.1 fewer a day than the median in Netherlands.

Place the dots by

Posts a day190th/204Photos and video116th/204Evening posts184th/204Weekend day187th/199
Engagement per post96th/204Engagement a day190th/204Per 1,000 followers87th/204Comments per post30th/204Comments a day133rd/204

Trouw, Netherlands

190thof 204

Rank among its peers, highest first, posts a day

Trouw posted 2.6 times a day to Facebook, at least 83% less than the median of 203 news publishers and digital-native newsrooms in Europe with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

13.1 more posts a day would reach its peers' median. What it would take

See all nine measures

Trouw's 203 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Trouw beside 203 peers

Trouw and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2.6190th of 20415.7
Photos and video22%116th of 20434%
Evening posts15%184th of 20427%
Weekend day44%187th of 19977%
Engagement per post1996th of 20415
Engagement a day170190th of 204930
Engagement per 1,000 followers0.2887th of 2040.22
Comments per post3830th of 20414
Comments a day99133rd of 204173

What it would take

What would reaching the median of its peers take?

13.1more posts a day

92 a week, to reach the median of its peers: 15.7 a day, against 2.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    22% of its posts; the median of its peers 34%

    3 more of its 18 posts a week as photos or video: 4 now, 7 at the median

  • Evening posts

    18:00 to midnight: 15% of its posts; the median of its peers 27%

    2 more of its 18 posts a week between 18:00 and midnight: 3 now, 5 at the median

  • Weekend day

    A weekend day: 44% of a weekday's posts; the median of its peers 77%

    3 more posts a weekend: 2 on Saturday and 1 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Trouw's Facebook posts drew 99 comments a day, at least 43% less than the median of 203 news publishers and digital-native newsrooms in Europe with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Trouw's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Trouw posted, beside its peers

Its own posts beside its 203 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Trouw
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Trouw, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayTrouwMedian of its peers
Monday 29 June414
Tuesday 30 June216
Wednesday 1 July217
Thursday 2 July1016
Friday 3 July1516
Saturday 4 July412
Sunday 5 July012
Monday 6 July614
Tuesday 7 July014
Wednesday 8 July115
Thursday 9 July1215
Friday 10 July016
Saturday 11 July012
Sunday 12 July411
Monday 13 July313
Tuesday 14 July515
Wednesday 15 July216
Thursday 16 July716
Friday 17 July315
Saturday 18 July011
Sunday 19 July510
Monday 20 July014
Tuesday 21 July315
Wednesday 22 July115
Thursday 23 July315
Friday 24 July215
Saturday 25 July010
Sunday 26 July011
Monday 27 July314
Tuesday 28 July615
Wednesday 29 July315
Thursday 30 July416
Friday 31 July017
Saturday 1 August113
Sunday 2 August012
Monday 3 August714
Tuesday 4 August415
Wednesday 5 August015
Thursday 6 August116
Friday 7 August015
Saturday 8 August012
Sunday 9 August411
Monday 10 August415
Tuesday 11 August318
Wednesday 12 August318
Thursday 13 August017
Friday 14 August017
Saturday 15 August013
Sunday 16 August012
Monday 17 August315
Tuesday 18 August416
Wednesday 19 August317
Thursday 20 August017
Friday 21 August216
Saturday 22 August313
Sunday 23 August112
Monday 24 August315
Tuesday 25 August617
Wednesday 26 August217
Thursday 27 August118
Friday 28 August117
Saturday 29 August413
Sunday 30 August312
Monday 31 August115
Tuesday 1 September217
Wednesday 2 September318
Thursday 3 September317
Friday 4 September617
Saturday 5 September112
Sunday 6 September013
Monday 7 September315
Tuesday 8 September417
Wednesday 9 September417
Thursday 10 September117
Friday 11 September118
Saturday 12 September113
Sunday 13 September112
Monday 14 September315
Tuesday 15 September716
Wednesday 16 September215
Thursday 17 September317
Friday 18 September016
Saturday 19 September113
Sunday 20 September013

Share of posts by local hour

Show the figures as a table
Share of posts by Trouw in each local hour, beside the median of its peers.
Local hourTrouwMedian of its peers
00:000%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:003.2%2.9%
07:008.6%5.3%
08:0011.4%6.2%
09:0010.5%6.3%
10:008.2%6.3%
11:007.7%6.6%
12:0012.3%6.7%
13:009.1%6.4%
14:003.6%6.4%
15:003.6%6.4%
16:004.1%6.4%
17:003.2%6.7%
18:004.1%6.8%
19:004.1%6.8%
20:002.7%6.1%
21:001.8%4.6%
22:001.4%2.2%
23:000.4%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Trouw on each local weekday, beside the median of its peers.
WeekdayTrouwMedian of its peers
Monday3.3315.6
Tuesday3.8316.4
Wednesday2.1717.8
Thursday3.7518.2
Friday2.517.4
Saturday1.2512.9
Sunday1.512.3

What it posted

Show the figures as a table
Share of each format among posts by Trouw, and the median across its peers.
FormatTrouwIts peers, median
Photo20.9%25%
Video or reel1%3%
Album0%0%
Link78%71.6%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Trouw, 18:00 to midnight: 15%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Trouw posted 44% of a weekday's posts. The median of its peers: 77%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Trouw's peers are 203 news publishers and digital-native newsrooms in Europe with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 203 peers, A to Z.

The peers

Its 203 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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