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The posting benchmark

The Courier on Facebook, beside its peers

How The Courier's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 179 peers: news publishers and digital-native newsrooms in Europe with 50k to 500k followers.

Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United Kingdom

The Courier: 40.8 a day

Median in United Kingdom: 40.7 a day

That is 0.2 more a day than the median in United Kingdom.

Place the dots by

Posts a day48th/180Photos and video62nd/180Evening posts151st/180Weekend day141st/175
Engagement per post90th/180Engagement a day79th/180Per 1,000 followers78th/180Comments per post117th/180Comments a day86th/180

The Courier, United Kingdom

48thof 180

Rank among its peers, highest first, posts a day

The Courier posted 40.8 times a day to Facebook. The median of its 179 peers: 25.3.

Its first gap: evening posts

23 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 179 news publishers and digital-native newsrooms in Europe with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

The Courier's 179 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Courier beside 179 peers

The Courier and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day40.848th of 18025.3
Photos and video70%62nd of 18035%
Evening posts20%151st of 18028%
Weekend day64%141st of 17578%
Engagement per post2190th of 18021
Engagement a day3,25679th of 1802,591
Engagement per 1,000 followers0.1778th of 1800.15
Comments per post16117th of 18022
Comments a day64386th of 180590

What it would take

What would reaching the median of its peers take?

The Courier's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

23more posts a week

between 18:00 and midnight, of its 286 a week: 56 now, 79 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • The Courier
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • The Courier, 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 28%
Show as a table
Posts in each local hour, beside the median of its peers
HourThe CourierMedian of its peers
00:000.2%0.3%
01:000.0%0.1%
02:000.0%0.0%
03:000.0%0.0%
04:000.1%0.0%
05:000.0%0.2%
06:008.3%2.9%
07:007.7%4.9%
08:007.4%6.0%
09:006.5%6.2%
10:006.3%6.5%
11:006.1%6.6%
12:006.2%6.5%
13:005.9%6.4%
14:005.4%6.5%
15:006.1%6.2%
16:007.5%6.3%
17:006.8%6.5%
18:006.8%6.2%
19:005.6%6.2%
20:003.2%6.0%
21:001.5%5.1%
22:001.9%3.2%
23:000.5%1.2%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Weekend day

    A weekend day: 64% of a weekday's posts; the median of its peers 78%

    14 more posts a weekend: 4 on Saturday and 10 on Sunday
  • At or above the median of its peers on posts a day and photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Courier's posts drew 643 comments a day, 1.1 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Courier's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Courier posted, beside its peers

Its own posts beside its 179 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Courier
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Courier, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe CourierMedian of its peers
Monday 29 June4325
Tuesday 30 June5127
Wednesday 1 July4527
Thursday 2 July4526
Friday 3 July4126
Saturday 4 July3821
Sunday 5 July3121
Monday 6 July4226
Tuesday 7 July3928
Wednesday 8 July3727
Thursday 9 July4527
Friday 10 July4828
Saturday 11 July2621
Sunday 12 July2120
Monday 13 July3826
Tuesday 14 July3728
Wednesday 15 July3826
Thursday 16 July3625
Friday 17 July3724
Saturday 18 July3220
Sunday 19 July2619
Monday 20 July4024
Tuesday 21 July3825
Wednesday 22 July4026
Thursday 23 July3926
Friday 24 July3825
Saturday 25 July3420
Sunday 26 July2620
Monday 27 July4225
Tuesday 28 July4927
Wednesday 29 July4527
Thursday 30 July5327
Friday 31 July5027
Saturday 1 August2522
Sunday 2 August1921
Monday 3 August4325
Tuesday 4 August4927
Wednesday 5 August5526
Thursday 6 August6326
Friday 7 August4526
Saturday 8 August3620
Sunday 9 August2621
Monday 10 August2526
Tuesday 11 August5327
Wednesday 12 August4830
Thursday 13 August4328
Friday 14 August4228
Saturday 15 August2821
Sunday 16 August2919
Monday 17 August5126
Tuesday 18 August5126
Wednesday 19 August5627
Thursday 20 August4427
Friday 21 August5025
Saturday 22 August3422
Sunday 23 August2022
Monday 24 August4727
Tuesday 25 August4328
Wednesday 26 August4926
Thursday 27 August5028
Friday 28 August4528
Saturday 29 August3521
Sunday 30 August2921
Monday 31 August4927
Tuesday 1 September4828
Wednesday 2 September5127
Thursday 3 September5027
Friday 4 September4327
Saturday 5 September2520
Sunday 6 September2419
Monday 7 September4526
Tuesday 8 September4828
Wednesday 9 September5128
Thursday 10 September5328
Friday 11 September5828
Saturday 12 September4121
Sunday 13 September3622
Monday 14 September3926
Tuesday 15 September4528
Wednesday 16 September4828
Thursday 17 September4727
Friday 18 September4628
Saturday 19 September3423
Sunday 20 September2121

Share of posts by local hour

Show the figures as a table
Share of posts by The Courier in each local hour, beside the median of its peers.
Local hourThe CourierMedian of its peers
00:000.2%0.3%
01:000%0.1%
02:000%0%
03:000%0%
04:000.1%0%
05:000%0.2%
06:008.3%2.9%
07:007.7%4.9%
08:007.4%6%
09:006.5%6.2%
10:006.3%6.5%
11:006.1%6.6%
12:006.2%6.5%
13:005.9%6.4%
14:005.4%6.5%
15:006.1%6.2%
16:007.5%6.3%
17:006.8%6.5%
18:006.8%6.2%
19:005.6%6.2%
20:003.2%6%
21:001.5%5.1%
22:001.9%3.2%
23:000.5%1.2%

Posts a day by weekday

Show the figures as a table
Posts a day by The Courier on each local weekday, beside the median of its peers.
WeekdayThe CourierMedian of its peers
Monday4226.2
Tuesday45.827.5
Wednesday47.127.2
Thursday47.327.3
Friday45.127.6
Saturday32.321.6
Sunday25.921.7

What it posted

Show the figures as a table
Share of each format among posts by The Courier, and the median across its peers.
FormatThe CourierIts peers, median
Photo68%30%
Video or reel1%3%
Album0%0%
Link30%67%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Courier, 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, The Courier posted 64% of a weekday's posts. The median of its peers: 78%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Courier's peers are 179 news publishers and digital-native newsrooms in Europe with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 179 peers, A to Z.

The peers

Its 179 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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