The posting benchmark
The Courier on Facebook, beside its peers
How The Courier's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 179 peers: news publishers and digital-native newsrooms in Europe with 50k to 500k followers.
- Country
- United Kingdom
- Sub-region
- UK and Ireland
- Region
- Europe
- Kind
- Publisher, digital-native or agency
- Followers
- 100k to 1m
Within United Kingdom
The Courier: 40.8 a day
Median in United Kingdom: 40.7 a day
That is 0.2 more a day than the median in United Kingdom.
Place the dots by
The Courier, United Kingdom
48thof 180
Rank among its peers, highest first, posts a day
The Courier posted 40.8 times a day to Facebook. The median of its 179 peers: 25.3.
Its first gap: evening posts
23 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take
Peers: 179 news publishers and digital-native newsrooms in Europe with 50k to 500k followers, 12 weeks to 20 September 2026.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
The Courier beside 179 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 40.8 | 48th of 180 | 25.3 |
| Photos and video | 70% | 62nd of 180 | 35% |
| Evening posts | 20% | 151st of 180 | 28% |
| Weekend day | 64% | 141st of 175 | 78% |
| Engagement per post | 21 | 90th of 180 | 21 |
| Engagement a day | 3,256 | 79th of 180 | 2,591 |
| Engagement per 1,000 followers | 0.17 | 78th of 180 | 0.15 |
| Comments per post | 16 | 117th of 180 | 22 |
| Comments a day | 643 | 86th of 180 | 590 |
What it would take
What would reaching the median of its peers take?
The Courier's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.
23more posts a week
between 18:00 and midnight, of its 286 a week: 56 now, 79 at the median of its peers
Arithmetic on the figures above, rounded up. It isn't a forecast.
Posts in each local hour, beside the median of its peers
- The Courier
- Median of its peers
- 18:00 to midnight
- Auto-pilot's starting hours
- The Courier, 18:00 to midnight: 20%
- Median of its peers, 18:00 to midnight: 28%
Show as a table
| Hour | The Courier | Median of its peers |
|---|---|---|
| 00:00 | 0.2% | 0.3% |
| 01:00 | 0.0% | 0.1% |
| 02:00 | 0.0% | 0.0% |
| 03:00 | 0.0% | 0.0% |
| 04:00 | 0.1% | 0.0% |
| 05:00 | 0.0% | 0.2% |
| 06:00 | 8.3% | 2.9% |
| 07:00 | 7.7% | 4.9% |
| 08:00 | 7.4% | 6.0% |
| 09:00 | 6.5% | 6.2% |
| 10:00 | 6.3% | 6.5% |
| 11:00 | 6.1% | 6.6% |
| 12:00 | 6.2% | 6.5% |
| 13:00 | 5.9% | 6.4% |
| 14:00 | 5.4% | 6.5% |
| 15:00 | 6.1% | 6.2% |
| 16:00 | 7.5% | 6.3% |
| 17:00 | 6.8% | 6.5% |
| 18:00 | 6.8% | 6.2% |
| 19:00 | 5.6% | 6.2% |
| 20:00 | 3.2% | 6.0% |
| 21:00 | 1.5% | 5.1% |
| 22:00 | 1.9% | 3.2% |
| 23:00 | 0.5% | 1.2% |
The other measures, in posts
Weekend day
A weekend day: 64% of a weekday's posts; the median of its peers 78%
14 more posts a weekend: 4 on Saturday and 10 on Sunday- At or above the median of its peers on posts a day and photos and video.
Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.
Posting
Posts from your own stories, in the hours you choose
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.
Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.
Publishing · The Port Arden Post
FICTIONAL NEWSROOM
Sat 10 Oct
- 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
- 07:30Semifinal tickets: what Gulls fans need to know
- 07:45Greyport Gulls name unchanged side for Saturday's semifinal
Comments
The comments that come with them
The Courier's posts drew 643 comments a day, 1.1 times the median of its peers.
Posts you publish through Sence go out to a comment section Sence is already watching.
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.
Contact usSence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.
Head to head
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Courier's.
Type its name, then choose it.
Or one of its peers in its own country
Day by day
How The Courier posted, beside its peers
Posts each day
- The Courier
- Median of its peers
- Middle half of its peers' posts a day
Show the figures as a table
| Day | The Courier | Median of its peers |
|---|---|---|
| Monday 29 June | 43 | 25 |
| Tuesday 30 June | 51 | 27 |
| Wednesday 1 July | 45 | 27 |
| Thursday 2 July | 45 | 26 |
| Friday 3 July | 41 | 26 |
| Saturday 4 July | 38 | 21 |
| Sunday 5 July | 31 | 21 |
| Monday 6 July | 42 | 26 |
| Tuesday 7 July | 39 | 28 |
| Wednesday 8 July | 37 | 27 |
| Thursday 9 July | 45 | 27 |
| Friday 10 July | 48 | 28 |
| Saturday 11 July | 26 | 21 |
| Sunday 12 July | 21 | 20 |
| Monday 13 July | 38 | 26 |
| Tuesday 14 July | 37 | 28 |
| Wednesday 15 July | 38 | 26 |
| Thursday 16 July | 36 | 25 |
| Friday 17 July | 37 | 24 |
| Saturday 18 July | 32 | 20 |
| Sunday 19 July | 26 | 19 |
| Monday 20 July | 40 | 24 |
| Tuesday 21 July | 38 | 25 |
| Wednesday 22 July | 40 | 26 |
| Thursday 23 July | 39 | 26 |
| Friday 24 July | 38 | 25 |
| Saturday 25 July | 34 | 20 |
| Sunday 26 July | 26 | 20 |
| Monday 27 July | 42 | 25 |
| Tuesday 28 July | 49 | 27 |
| Wednesday 29 July | 45 | 27 |
| Thursday 30 July | 53 | 27 |
| Friday 31 July | 50 | 27 |
| Saturday 1 August | 25 | 22 |
| Sunday 2 August | 19 | 21 |
| Monday 3 August | 43 | 25 |
| Tuesday 4 August | 49 | 27 |
| Wednesday 5 August | 55 | 26 |
| Thursday 6 August | 63 | 26 |
| Friday 7 August | 45 | 26 |
| Saturday 8 August | 36 | 20 |
| Sunday 9 August | 26 | 21 |
| Monday 10 August | 25 | 26 |
| Tuesday 11 August | 53 | 27 |
| Wednesday 12 August | 48 | 30 |
| Thursday 13 August | 43 | 28 |
| Friday 14 August | 42 | 28 |
| Saturday 15 August | 28 | 21 |
| Sunday 16 August | 29 | 19 |
| Monday 17 August | 51 | 26 |
| Tuesday 18 August | 51 | 26 |
| Wednesday 19 August | 56 | 27 |
| Thursday 20 August | 44 | 27 |
| Friday 21 August | 50 | 25 |
| Saturday 22 August | 34 | 22 |
| Sunday 23 August | 20 | 22 |
| Monday 24 August | 47 | 27 |
| Tuesday 25 August | 43 | 28 |
| Wednesday 26 August | 49 | 26 |
| Thursday 27 August | 50 | 28 |
| Friday 28 August | 45 | 28 |
| Saturday 29 August | 35 | 21 |
| Sunday 30 August | 29 | 21 |
| Monday 31 August | 49 | 27 |
| Tuesday 1 September | 48 | 28 |
| Wednesday 2 September | 51 | 27 |
| Thursday 3 September | 50 | 27 |
| Friday 4 September | 43 | 27 |
| Saturday 5 September | 25 | 20 |
| Sunday 6 September | 24 | 19 |
| Monday 7 September | 45 | 26 |
| Tuesday 8 September | 48 | 28 |
| Wednesday 9 September | 51 | 28 |
| Thursday 10 September | 53 | 28 |
| Friday 11 September | 58 | 28 |
| Saturday 12 September | 41 | 21 |
| Sunday 13 September | 36 | 22 |
| Monday 14 September | 39 | 26 |
| Tuesday 15 September | 45 | 28 |
| Wednesday 16 September | 48 | 28 |
| Thursday 17 September | 47 | 27 |
| Friday 18 September | 46 | 28 |
| Saturday 19 September | 34 | 23 |
| Sunday 20 September | 21 | 21 |
Share of posts by local hour
Show the figures as a table
| Local hour | The Courier | Median of its peers |
|---|---|---|
| 00:00 | 0.2% | 0.3% |
| 01:00 | 0% | 0.1% |
| 02:00 | 0% | 0% |
| 03:00 | 0% | 0% |
| 04:00 | 0.1% | 0% |
| 05:00 | 0% | 0.2% |
| 06:00 | 8.3% | 2.9% |
| 07:00 | 7.7% | 4.9% |
| 08:00 | 7.4% | 6% |
| 09:00 | 6.5% | 6.2% |
| 10:00 | 6.3% | 6.5% |
| 11:00 | 6.1% | 6.6% |
| 12:00 | 6.2% | 6.5% |
| 13:00 | 5.9% | 6.4% |
| 14:00 | 5.4% | 6.5% |
| 15:00 | 6.1% | 6.2% |
| 16:00 | 7.5% | 6.3% |
| 17:00 | 6.8% | 6.5% |
| 18:00 | 6.8% | 6.2% |
| 19:00 | 5.6% | 6.2% |
| 20:00 | 3.2% | 6% |
| 21:00 | 1.5% | 5.1% |
| 22:00 | 1.9% | 3.2% |
| 23:00 | 0.5% | 1.2% |
Posts a day by weekday
Show the figures as a table
| Weekday | The Courier | Median of its peers |
|---|---|---|
| Monday | 42 | 26.2 |
| Tuesday | 45.8 | 27.5 |
| Wednesday | 47.1 | 27.2 |
| Thursday | 47.3 | 27.3 |
| Friday | 45.1 | 27.6 |
| Saturday | 32.3 | 21.6 |
| Sunday | 25.9 | 21.7 |
What it posted
Show the figures as a table
| Format | The Courier | Its peers, median |
|---|---|---|
| Photo | 68% | 30% |
| Video or reel | 1% | 3% |
| Album | 0% | 0% |
| Link | 30% | 67% |
| Text only | 0% | 0% |
| Other | 0% | 0% |
The detail
When it posts, and who it's compared with
When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
- The Courier, 18:00 to midnight: 20%
- Median of its peers, 18:00 to midnight: 28%
- On a weekend day, The Courier posted 64% of a weekday's posts. The median of its peers: 78%.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Who is it compared with?Where each of its peers is based, and every one of them by name.
The Courier's peers are 179 news publishers and digital-native newsrooms in Europe with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 179 peers, A to Z.
The peers
Its 179 peers, A to Z
- 24 heuresSwitzerland
- 7sur7Belgium
- Aachener ZeitungGermany
- AamulehtiFinland
- ABC NyheterNorway
- Adresseavisen (Adressa)Norway
- Aktuality.skSlovakia
- all-in.de (Das Allgäu online)Germany
- Apollo.lvLatvia
- ArcInfoSwitzerland
- Århus StiftstidendeDenmark
- Augsburger AllgemeineGermany
- B.Z. (Berlin)Germany
- Badische ZeitungGermany
- Bankier.plPoland
- Barometern-OTSweden
- Belfast TelegraphUnited Kingdom
- Bergens Tidende (BT)Norway
- Berliner MorgenpostGermany
- BerlingskeDenmark
- BlickSwitzerland
- Blick RomandieSwitzerland
- Brabants DagbladNetherlands
- Braunschweiger ZeitungGermany
- Bristol Live (Bristol Post)United Kingdom
- Business Insider DeutschlandGermany
- CapitalBulgaria
- chiemgau24.deGermany
- Cinco DíasSpain
- ContactoLuxembourg
- Dagblad van het NoordenNetherlands
- Dagbladet InformationDenmark
- Dagens industri (Di)Sweden
- Dagens Nyheter (DN)Sweden
- Dagens Næringsliv (DN)Norway
- De GelderlanderNetherlands
- De LimburgerNetherlands
- De MorgenBelgium
- De StandaardBelgium
- De StentorNetherlands
- De TijdBelgium
- de VolkskrantNetherlands
- DelfiEstonia
- Delfi RUSEstonia
- DeníkCzechia
- Deník NCzechia
- Denník NSlovakia
- DER STANDARDAustria
- Der TagesspiegelGermany
- DerWestenGermany
- Die PresseAustria
- DIE RHEINPFALZGermany
- DnevnikBulgaria
- E24Norway
- Eindhovens DagbladNetherlands
- Ekstra BladetDenmark
- El ComercioSpain
- El CorreoSpain
- El Diario MontañésSpain
- El Diario VascoSpain
- El Norte de CastillaSpain
- EuractivBelgium
- ExpansiónSpain
- EXPRESSGermany
- Extra.ieIreland
- Frankfurter Neue PresseGermany
- Frankfurter RundschauGermany
- Fyens StiftstidendeDenmark
- FædrelandsvennenNorway
- Gazet van AntwerpenBelgium
- General-Anzeiger BonnGermany
- Göteborgs-Posten (GP)Sweden
- Hamburger AbendblattGermany
- HandelsblattGermany
- HAZ (Hannoversche Allgemeine Zeitung)Germany
- Helsingborgs Dagblad (HD)Sweden
- Helsingin Sanomat (HS)Finland
- Het Belang van LimburgBelgium
- Het ParoolNetherlands
- HNA (Hessische/Niedersächsische Allgemeine)Germany
- HoySpain
- IdealSpain
- indy100United Kingdom
- Irish ExaminerIreland
- ItaliaOggiItaly
- iTromsøNorway
- Jönköpings-Posten (JP)Sweden
- Jornal de NegóciosPortugal
- JydskeVestkystenDenmark
- Jyllands-PostenDenmark
- KauppalehtiFinland
- KeskisuomalainenFinland
- Kieler NachrichtenGermany
- Kleine ZeitungAustria
- Kölner Stadt-AnzeigerGermany
- Kölnische RundschauGermany
- Krant van West-VlaanderenBelgium
- Kreiszeitung (Syke)Germany
- Kristeligt DagbladDenmark
- Kronen ZeitungAustria
- KURIERAustria
- L'AvenirBelgium
- L'EchoBelgium
- La Libre BelgiqueBelgium
- La RiojaSpain
- La VerdadSpain
- Las ProvinciasSpain
- Le NouvellisteSwitzerland
- Leeuwarder CourantNetherlands
- LIGA.netUkraine
- Lübecker NachrichtenGermany
- Luxembourg TimesLuxembourg
- Luxemburger WortLuxembourg
- Luzerner ZeitungSwitzerland
- LVZ (Leipziger Volkszeitung)Germany
- Main-PostGermany
- mbl.is / MorgunblaðiðIceland
- MF Milano FinanzaItaly
- Münchner MerkurGermany
- Nerikes Allehanda (NA)Sweden
- Neue Zürcher Zeitung (NZZ)Switzerland
- Noordhollands DagbladNetherlands
- NordkurierGermany
- Nordwest-Zeitung (NWZonline)Germany
- NOZ (Neue Osnabrücker Zeitung)Germany
- NRCNetherlands
- Offenbach-PostGermany
- ÕhtulehtEstonia
- Ostsee-ZeitungGermany
- PolitikenDenmark
- Poslovni dnevnikCroatia
- PostimeesEstonia
- Postimees (Russian)Estonia
- Puls BiznesuPoland
- Rheinische Post (RP ONLINE)Germany
- RND RedaktionsNetzwerk DeutschlandGermany
- rosenheim24.deGermany
- Ruhr NachrichtenGermany
- RUHR24Germany
- RUS TVNETLatvia
- RzeczpospolitaPoland
- Saarbrücker ZeitungGermany
- shz.de (sh:z)Germany
- Slobodna DalmacijaCroatia
- SMESlovakia
- Sol.noNorway
- Sportske novostiCroatia
- Srpska infoBosnia and Herzegovina
- Stavanger AftenbladNorway
- Stuttgarter NachrichtenGermany
- Stuttgarter ZeitungGermany
- Sundsvalls Tidning (ST)Sweden
- SunnmørspostenNorway
- Svenska Dagbladet (SvD)Sweden
- SydsvenskanSweden
- TAG24Germany
- Tages-AnzeigerSwitzerland
- The EchoIreland
- The Herald (Independent Dublin)Ireland
- The Irish SunIreland
- The KerrymanIreland
- The Kyiv IndependentUkraine
- Thüringer AllgemeineGermany
- Tribune de GenèveSwitzerland
- Trierischer VolksfreundGermany
- TrouwNetherlands
- TubantiaNetherlands
- Turun Sanomat (TS)Finland
- TVNETLatvia
- tzGermany
- Uusi SuomiFinland
- VardenNorway
- Västerbottens-Kuriren (VK)Sweden
- VOL.ATAustria
- watson.chSwitzerland
- WAZ (Westdeutsche Allgemeine Zeitung)Germany
- WeekendavisenDenmark
- WESER-KURIERGermany
- Westfälischer AnzeigerGermany
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