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The posting benchmark

Belfast Telegraph on Facebook, beside its peers

How Belfast Telegraph's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: news publishers in the UK and Ireland with 100k to 1m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United Kingdom

Belfast Telegraph: 39.7 a day

Median in United Kingdom: 40.7 a day

That is 1 fewer a day than the median in United Kingdom.

Place the dots by

Posts a day9th/13Photos and video11th/13Evening posts5th/13Weekend day10th/13
Engagement per post3rd/13Engagement a day6th/13Per 1,000 followers2nd/13Comments per post5th/13Comments a day5th/13

Belfast Telegraph, United Kingdom

9thof 13

Rank among its peers, highest first, posts a day

Belfast Telegraph posted 39.7 times a day to Facebook. The median of its 12 peers: 41.5.

Its first gap: photos and video

97 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 12 news publishers in the UK and Ireland with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Belfast Telegraph's 12 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Belfast Telegraph beside 12 peers

Belfast Telegraph and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day39.79th of 1341.5
Photos and video51%11th of 1385%
Evening posts31%5th of 1328%
Weekend day83%10th of 1390%
Engagement per post613rd of 1337
Engagement a day12,0106th of 139,880
Engagement per 1,000 followers0.152nd of 130.074
Comments per post635th of 1339
Comments a day2,5155th of 131,814

What it would take

What would reaching the median of its peers take?

Belfast Telegraph's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

97more posts a week

as photos or video, of its 278 a week: 141 now, 238 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 278 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    39.7 now; the median of its peers 41.5

    1.8 more a day, 13 a week

  • Weekend day

    A weekend day: 83% of a weekday's posts; the median of its peers 90%

    6 more posts a weekend: 1 on Saturday and 5 on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Belfast Telegraph's posts drew 2,515 comments a day, 1.4 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Belfast Telegraph's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Belfast Telegraph posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Belfast Telegraph
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Belfast Telegraph, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBelfast TelegraphMedian of its peers
Monday 29 June3544.5
Tuesday 30 June3746.5
Wednesday 1 July3445.5
Thursday 2 July3645.5
Friday 3 July3245.5
Saturday 4 July3441.5
Sunday 5 July3239
Monday 6 July4050
Tuesday 7 July4246
Wednesday 8 July4143.5
Thursday 9 July4743.5
Friday 10 July4148
Saturday 11 July3140
Sunday 12 July3339.5
Monday 13 July4644
Tuesday 14 July3742.5
Wednesday 15 July3950.5
Thursday 16 July4145
Friday 17 July3641
Saturday 18 July3239.5
Sunday 19 July2936.5
Monday 20 July4146
Tuesday 21 July3839
Wednesday 22 July3241.5
Thursday 23 July4145
Friday 24 July4244
Saturday 25 July3339.5
Sunday 26 July3540
Monday 27 July3741.5
Tuesday 28 July3847
Wednesday 29 July4242
Thursday 30 July4547.5
Friday 31 July4846
Saturday 1 August3939.5
Sunday 2 August3338.5
Monday 3 August3845
Tuesday 4 August3944.5
Wednesday 5 August3642.5
Thursday 6 August3845
Friday 7 August4044
Saturday 8 August3237
Sunday 9 August3235.5
Monday 10 August4544
Tuesday 11 August4243.5
Wednesday 12 August4547.5
Thursday 13 August3946.5
Friday 14 August3741.5
Saturday 15 August3540.5
Sunday 16 August3135.5
Monday 17 August3446
Tuesday 18 August4146
Wednesday 19 August4345.5
Thursday 20 August5144
Friday 21 August4149
Saturday 22 August3635.5
Sunday 23 August2933.5
Monday 24 August3943.5
Tuesday 25 August4246
Wednesday 26 August4945
Thursday 27 August4544.5
Friday 28 August3945
Saturday 29 August4040.5
Sunday 30 August2535.5
Monday 31 August4146
Tuesday 1 September4147
Wednesday 2 September4548
Thursday 3 September4648
Friday 4 September4042
Saturday 5 September4141.5
Sunday 6 September3634.5
Monday 7 September4542.5
Tuesday 8 September4847.5
Wednesday 9 September4145
Thursday 10 September4648.5
Friday 11 September4748.5
Saturday 12 September4441
Sunday 13 September4237
Monday 14 September5240
Tuesday 15 September4644
Wednesday 16 September4446.5
Thursday 17 September4844
Friday 18 September5941.5
Saturday 19 September4441
Sunday 20 September3334

Share of posts by local hour

Show the figures as a table
Share of posts by Belfast Telegraph in each local hour, beside the median of its peers.
Local hourBelfast TelegraphMedian of its peers
00:000.1%0.5%
01:000%0.4%
02:000%0.2%
03:000%0.3%
04:000%0.2%
05:000%1%
06:002.1%2.8%
07:005%5.1%
08:005.8%5%
09:005.5%5.5%
10:006.3%5.7%
11:006.7%6.4%
12:006.3%6.7%
13:006.4%6.4%
14:006.5%5.8%
15:006%6.3%
16:006.4%5.9%
17:006.2%6.6%
18:005.8%6.4%
19:006%6.2%
20:006.3%5.4%
21:006.3%4.6%
22:004.9%3.6%
23:001.4%3%

Posts a day by weekday

Show the figures as a table
Posts a day by Belfast Telegraph on each local weekday, beside the median of its peers.
WeekdayBelfast TelegraphMedian of its peers
Monday41.142.5
Tuesday40.944.8
Wednesday40.943.7
Thursday43.445
Friday41.843.5
Saturday36.941.1
Sunday32.537.5

What it posted

Show the figures as a table
Share of each format among posts by Belfast Telegraph, and the median across its peers.
FormatBelfast TelegraphIts peers, median
Photo34%88%
Video or reel16%5%
Album1%3%
Link49%3%
Text only0%1%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Belfast Telegraph, 18:00 to midnight: 31%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Belfast Telegraph posted 83% of a weekday's posts. The median of its peers: 90%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Belfast Telegraph's peers are 12 news publishers in the UK and Ireland with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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