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The posting benchmark

indy100 on Facebook, beside its peers

How indy100's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers in the UK and Ireland with 100k to 1m followers.

Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within United Kingdom

indy100: 3.3 a day

Median in United Kingdom: 40.7 a day

That is 37.4 fewer a day than the median in United Kingdom.

Place the dots by

Posts a day16th/16Photos and video3rd/16Evening posts14th/16Weekend day15th/16
Engagement per post15th/16Engagement a day16th/16Per 1,000 followers16th/16Comments per post16th/16Comments a day16th/16

indy100, United Kingdom

16thof 16

Rank among its peers, highest first, posts a day

indy100 posted 3.3 times a day to Facebook, 92% less than the median of 15 news publishers in the UK and Ireland with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

37.3 more posts a day would reach its peers' median. What it would take

See all nine measures

indy100's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

indy100 beside 15 peers

indy100 and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3.316th of 1640.5
Photos and video96%3rd of 1670%
Evening posts22%14th of 1629%
Weekend day5%15th of 1689%
Engagement per post315th of 1650
Engagement a day3716th of 1612,010
Engagement per 1,000 followers0.009116th of 160.082
Comments per post3.616th of 1653
Comments a day1216th of 162,502

What it would take

What would reaching the median of its peers take?

37.3more posts a day

261 a week, to reach the median of its peers: 40.5 a day, against 3.3 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 22% of its posts; the median of its peers 29%

    2 more of its 23 posts a week between 18:00 and midnight: 5 now, 7 at the median
  • Weekend day

    A weekend day: 5% of a weekday's posts; the median of its peers 89%

    8 more posts a weekend: 4 on Saturday and 4 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

indy100's Facebook posts drew 12 comments a day, 99% less than the median of 15 news publishers in the UK and Ireland with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside indy100's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How indy100 posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • indy100
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by indy100, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Dayindy100Median of its peers
Monday 29 June343
Tuesday 30 June142
Wednesday 1 July1442
Thursday 2 July644
Friday 3 July1141
Saturday 4 July038
Sunday 5 July032
Monday 6 July542
Tuesday 7 July642
Wednesday 8 July641
Thursday 9 July542
Friday 10 July1043
Saturday 11 July031
Sunday 12 July133
Monday 13 July1043
Tuesday 14 July341
Wednesday 15 July942
Thursday 16 July845
Friday 17 July1239
Saturday 18 July032
Sunday 19 July033
Monday 20 July641
Tuesday 21 July839
Wednesday 22 July540
Thursday 23 July044
Friday 24 July443
Saturday 25 July035
Sunday 26 July035
Monday 27 July438
Tuesday 28 July744
Wednesday 29 July440
Thursday 30 July245
Friday 31 July845
Saturday 1 August039
Sunday 2 August033
Monday 3 August240
Tuesday 4 August443
Wednesday 5 August339
Thursday 6 August542
Friday 7 August241
Saturday 8 August032
Sunday 9 August031
Monday 10 August539
Tuesday 11 August442
Wednesday 12 August445
Thursday 13 August444
Friday 14 August441
Saturday 15 August036
Sunday 16 August032
Monday 17 August541
Tuesday 18 August244
Wednesday 19 August443
Thursday 20 August344
Friday 21 August447
Saturday 22 August034
Sunday 23 August030
Monday 24 August439
Tuesday 25 August443
Wednesday 26 August243
Thursday 27 August344
Friday 28 August040
Saturday 29 August039
Sunday 30 August031
Monday 31 August041
Tuesday 1 September445
Wednesday 2 September345
Thursday 3 September346
Friday 4 September241
Saturday 5 September039
Sunday 6 September033
Monday 7 September540
Tuesday 8 September347
Wednesday 9 September041
Thursday 10 September044
Friday 11 September046
Saturday 12 September041
Sunday 13 September036
Monday 14 September239
Tuesday 15 September1044
Wednesday 16 September344
Thursday 17 September441
Friday 18 September440
Saturday 19 September041
Sunday 20 September430

Share of posts by local hour

Show the figures as a table
Share of posts by indy100 in each local hour, beside the median of its peers.
Local hourindy100Median of its peers
00:000%0.5%
01:000%0.3%
02:000%0.1%
03:000%0.3%
04:000%0.1%
05:000%0.2%
06:000%2.6%
07:000.4%5.2%
08:001.1%5.8%
09:001.5%5.6%
10:004.4%6.4%
11:009.2%6.4%
12:005.5%6.6%
13:0011.7%6.4%
14:0011%5.8%
15:0012.4%6.3%
16:0013.5%5.8%
17:007%6.4%
18:005.1%6.2%
19:004%6.3%
20:003.7%5.4%
21:003.7%4.7%
22:002.9%4.4%
23:002.9%2.2%

Posts a day by weekday

Show the figures as a table
Posts a day by indy100 on each local weekday, beside the median of its peers.
Weekdayindy100Median of its peers
Monday4.2541.1
Tuesday4.6742.3
Wednesday4.7542.7
Thursday3.5843.4
Friday5.0841.8
Saturday036.9
Sunday0.41732.5

What it posted

Show the figures as a table
Share of each format among posts by indy100, and the median across its peers.
Formatindy100Its peers, median
Photo22%63%
Video or reel1%5%
Album73%1%
Link4%28%
Text only0%3%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • indy100, 18:00 to midnight: 22%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, indy100 posted 5% of a weekday's posts. The median of its peers: 89%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

indy100's peers are 15 news publishers in the UK and Ireland with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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