7NEWS Mackay on Facebook, beside its peers
How 7NEWS Mackay's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 11 peers: broadcasters worldwide with 30k to 300k followers.
- Country
- Australia
- Kind
- Broadcaster
- Followers
- 100k to 1m
Within Australia
7NEWS Mackay: 8.9 a day
Median in Australia: 17.2 a day
That is 8.3 fewer a day than the median in Australia.
Place the dots by
7NEWS Mackay, Australia
7thof 12
Rank among its peers, highest first, posts a day
7NEWS Mackay posted 8.9 times a day to Facebook. The median of its 11 peers: 10.7.
Its first gap: posts a day
1.8 more posts a day would reach its peers' median. What it would take
Peers: 11 broadcasters worldwide with 30k to 300k followers, 12 weeks to 20 September 2026.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v7.
7NEWS Mackay beside 11 peers
| Measure | Figure | Rank among its peers, highest first | Median of its peers |
|---|---|---|---|
| Posts a day | 8.9 | 7th of 12 | 10.7 |
| Photos and video | 94% | 5th of 12 | 60% |
| Evening posts | Not counted | No rank | 23% |
| Weekend day | Not counted | No rank | 63% |
| Engagement per post | 31 | 5th of 12 | 14 |
| Engagement a day | 1,161 | 5th of 11 | 954 |
| Engagement per 1,000 followers | 0.26 | 5th of 11 | 0.20 |
| Comments per post | 19 | 6th of 11 | 19 |
| Comments a day | 170 | 8th of 12 | 225 |
Put it beside up to three news brands
Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside 7NEWS Mackay's.
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Or one of its peers
Posting patterns and peers
When it posts, day by day and hour by hour
- Median of its peers, 18:00 to midnight: 23%
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v7.
Who is it compared with?
7NEWS Mackay's peers are 11 broadcasters worldwide with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 11 peers, A to Z.
What would reaching the median of its peers take?
1.8more posts a day
13 a week, to reach the median of its peers: 10.7 a day, against 8.9 now
Arithmetic on the figures above, rounded up. It isn't a forecast.
The other measures, in posts
- At or above the median of its peers on photos and video.
- No local-time figure for evening posts and a weekend day.
Posts from your own stories, in the hours you choose
Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.
Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.
Today's queue on The Port Arden Post's Facebook channel.
Publishing · The Port Arden Post
FICTIONAL NEWSROOM
Today · Tue 6 Oct
- 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
- 12:30Opinion: The ferry fare rise is the wrong fix
- 14:00Night markets return to the Greyport waterfront this Friday
The comments that come with them
7NEWS Mackay's posts drew 170 comments a day. The median of its peers: 225.
Posts you publish through Sence go out to a comment section Sence is already watching.
When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.
Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.
Contact usSence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.
Its 11 peers, A to Z
- Antenne VorarlbergAustria
- BNR NieuwsradioNetherlands. In the count only as a peer of other news brands.
- DC News NowUnited States
- Ekot (Sveriges Radio news)Sweden
- MBN NewsSouth Korea
- NDTV MarathiIndia
- Newstalk ZBNew Zealand
- NOWPortugal
- Svenska YleFinland
- Sveriges RadioSweden
- TeleZüriSwitzerland
Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.
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