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The posting benchmark

DC News Now on Facebook, beside its peers

How DC News Now's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: broadcasters worldwide with 50k to 500k followers.

Country
United States
Sub-region
North America
Region
Americas
Kind
Broadcaster
Followers
100k to 1m

Within United States

DC News Now: 26.2 a day

Median in United States: at least 26.6 a day

That is 0.4 fewer a day than the median in United States.

Place the dots by

Posts a day7th/16Photos and video13th/16Evening posts5th/15Weekend day9th/15
Engagement per post15th/16Engagement a day10th/15Per 1,000 followers13th/15Comments per post11th/15Comments a day9th/16

DC News Now, United States

7thof 16

Rank among its peers, highest first, posts a day

DC News Now posted 26.2 times a day to Facebook. The median of its 15 peers: 10.7.

Its first gap: photos and video

40 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 15 broadcasters worldwide with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

DC News Now's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

DC News Now beside 15 peers

DC News Now and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day26.27th of 1610.7
Photos and video39%13th of 1660%
Evening posts28%5th of 1523%
Weekend day68%9th of 1576%
Engagement per post315th of 1637
Engagement a day1,07710th of 151,988
Engagement per 1,000 followers0.01913th of 150.24
Comments per post9.211th of 1540
Comments a day2429th of 16298

What it would take

What would reaching the median of its peers take?

DC News Now's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

40more posts a week

as photos or video, of its 183 a week: 70 now, 110 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 183 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 68% of a weekday's posts; the median of its peers 76%

    6 more posts a weekend: 1 on Saturday and 5 on Sunday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

DC News Now's posts drew 242 comments a day. The median of its peers: 298.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside DC News Now's.

Type its name, then choose it.

Or one of its peers

Day by day

How DC News Now posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • DC News Now
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by DC News Now, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDC News NowMedian of its peers
Monday 29 June2711
Tuesday 30 June3210
Wednesday 1 July3010
Thursday 2 July3012
Friday 3 July3114
Saturday 4 July208
Sunday 5 July186
Monday 6 July2410
Tuesday 7 July2911
Wednesday 8 July3110
Thursday 9 July289
Friday 10 July3111
Saturday 11 July195
Sunday 12 July206
Monday 13 July2515
Tuesday 14 July3012
Wednesday 15 July2813
Thursday 16 July3110
Friday 17 July3010
Saturday 18 July239
Sunday 19 July169
Monday 20 July2014
Tuesday 21 July3214
Wednesday 22 July2813
Thursday 23 July2813
Friday 24 July2811
Saturday 25 July235
Sunday 26 July216
Monday 27 July2213
Tuesday 28 July279
Wednesday 29 July3310
Thursday 30 July2712
Friday 31 July2510
Saturday 1 August266
Sunday 2 August146
Monday 3 August2210
Tuesday 4 August288
Wednesday 5 August319
Thursday 6 August3013
Friday 7 August2811
Saturday 8 August217
Sunday 9 August166
Monday 10 August2911
Tuesday 11 August2811
Wednesday 12 August2711
Thursday 13 August2812
Friday 14 August2216
Saturday 15 August244
Sunday 16 August219
Monday 17 August2611
Tuesday 18 August2713
Wednesday 19 August3312
Thursday 20 August279
Friday 21 August2911
Saturday 22 August246
Sunday 23 August176
Monday 24 August2710
Tuesday 25 August3411
Wednesday 26 August3210
Thursday 27 August3012
Friday 28 August3211
Saturday 29 August257
Sunday 30 August188
Monday 31 August2612
Tuesday 1 September3010
Wednesday 2 September3013
Thursday 3 September3613
Friday 4 September3312
Saturday 5 September247
Sunday 6 September186
Monday 7 September2011
Tuesday 8 September2611
Wednesday 9 September3010
Thursday 10 September2712
Friday 11 September3011
Saturday 12 September279
Sunday 13 September1910
Monday 14 September2413
Tuesday 15 September2713
Wednesday 16 September2918
Thursday 17 September3310
Friday 18 September3115
Saturday 19 September234
Sunday 20 September178

Share of posts by local hour

Show the figures as a table
Share of posts by DC News Now in each local hour, beside the median of its peers.
Local hourDC News NowMedian of its peers
00:003.3%0%
01:003%0%
02:002.4%0%
03:001.7%0%
04:000.9%0%
05:000.5%0%
06:004.4%0.6%
07:003.3%6.1%
08:004.5%5.6%
09:005.5%6.5%
10:004.9%8.1%
11:005.6%7.1%
12:006.2%7.3%
13:005.4%7.4%
14:004.9%7.2%
15:005.2%7.5%
16:005%8.1%
17:005%7%
18:004.8%6.7%
19:004.5%4.2%
20:005%4.9%
21:004.7%4.4%
22:004.9%1.2%
23:004.4%0.1%

Posts a day by weekday

Show the figures as a table
Posts a day by DC News Now on each local weekday, beside the median of its peers.
WeekdayDC News NowMedian of its peers
Monday26.412
Tuesday28.911.4
Wednesday30.312.1
Thursday29.310.3
Friday29.511.7
Saturday21.35.42
Sunday17.85.42

What it posted

Show the figures as a table
Share of each format among posts by DC News Now, and the median across its peers.
FormatDC News NowIts peers, median
Photo32%30%
Video or reel7%18%
Album0%0%
Link61%51%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • DC News Now, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 23%
  • On a weekend day, DC News Now posted 68% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

DC News Now's peers are 15 broadcasters worldwide with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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