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The posting benchmark

Newstalk ZB on Facebook, beside its peers

How Newstalk ZB's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: broadcasters worldwide with 50k to 500k followers.

Country
New Zealand
Region
Australia and New Zealand
Kind
Broadcaster
Followers
100k to 1m

Within New Zealand

Newstalk ZB: 42.2 a day

No median is printed for New Zealand.

Place the dots by

Posts a day3rd/16Photos and video1st/16Evening posts6th/15Weekend day10th/15
Engagement per post6th/16Engagement a day3rd/15Per 1,000 followers3rd/15Comments per post5th/15Comments a day1st/16

Newstalk ZB, New Zealand

3rdof 16

Rank among its peers, highest first, posts a day

Newstalk ZB posted 42.2 times a day to Facebook, 4.0 times the median of 15 broadcasters worldwide with 50k to 500k followers, 29 June to 20 September 2026.

The comments its posts draw

3,211 comments a day, 13 times the median of its peers. What it would take

See all nine measures

Newstalk ZB's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Newstalk ZB beside 15 peers

Newstalk ZB and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day42.23rd of 1610.7
Photos and video100%1st of 1652%
Evening posts28%6th of 1523%
Weekend day63%10th of 1576%
Engagement per post576th of 1628
Engagement a day9,1373rd of 151,977
Engagement per 1,000 followers0.313rd of 150.20
Comments per post765th of 1519
Comments a day3,2111st of 16242

The comments

The comments its posts draw

3,211comments a day

on its Facebook posts, 13 times the median of its peers (242)

Spread evenly over 24 hours, that is 134 an hour, about 2 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Newstalk ZB beside its 15 peers

  • Newstalk ZB: 3,211 a day
  • Median of its peers: 242
  • 90th percentile of its peers: 1,488
  • Middle half of its peers: 106 to 1,069
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Weekend day

    A weekend day: 63% of a weekday's posts; the median of its peers 76%

    14 more posts a weekend: 6 on Saturday and 8 on Sunday
  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

Contact us

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Newstalk ZB's.

Type its name, then choose it.

Or one of its peers

Day by day

How Newstalk ZB posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Newstalk ZB
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Newstalk ZB, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNewstalk ZBMedian of its peers
Monday 29 June4611
Tuesday 30 June5110
Wednesday 1 July5110
Thursday 2 July4212
Friday 3 July4014
Saturday 4 July278
Sunday 5 July336
Monday 6 July4510
Tuesday 7 July4911
Wednesday 8 July4610
Thursday 9 July519
Friday 10 July1911
Saturday 11 July335
Sunday 12 July316
Monday 13 July4615
Tuesday 14 July4712
Wednesday 15 July5013
Thursday 16 July5410
Friday 17 July3710
Saturday 18 July349
Sunday 19 July289
Monday 20 July4814
Tuesday 21 July4714
Wednesday 22 July4713
Thursday 23 July5313
Friday 24 July3211
Saturday 25 July345
Sunday 26 July356
Monday 27 July4813
Tuesday 28 July589
Wednesday 29 July5010
Thursday 30 July5312
Friday 31 July3410
Saturday 1 August306
Sunday 2 August326
Monday 3 August5010
Tuesday 4 August538
Wednesday 5 August509
Thursday 6 August4713
Friday 7 August3111
Saturday 8 August287
Sunday 9 August346
Monday 10 August5011
Tuesday 11 August5711
Wednesday 12 August4711
Thursday 13 August4512
Friday 14 August2816
Saturday 15 August304
Sunday 16 August339
Monday 17 August5411
Tuesday 18 August5013
Wednesday 19 August5212
Thursday 20 August509
Friday 21 August3311
Saturday 22 August316
Sunday 23 August356
Monday 24 August5110
Tuesday 25 August5411
Wednesday 26 August5410
Thursday 27 August4612
Friday 28 August3511
Saturday 29 August277
Sunday 30 August348
Monday 31 August5512
Tuesday 1 September4910
Wednesday 2 September5013
Thursday 3 September5013
Friday 4 September3512
Saturday 5 September307
Sunday 6 September336
Monday 7 September4911
Tuesday 8 September5211
Wednesday 9 September4910
Thursday 10 September4912
Friday 11 September3611
Saturday 12 September309
Sunday 13 September3710
Monday 14 September4813
Tuesday 15 September5513
Wednesday 16 September4818
Thursday 17 September4910
Friday 18 September2515
Saturday 19 September324
Sunday 20 September338

Share of posts by local hour

Show the figures as a table
Share of posts by Newstalk ZB in each local hour, beside the median of its peers.
Local hourNewstalk ZBMedian of its peers
00:000%0%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000.2%0%
06:000.8%0.6%
07:005.5%6%
08:005.3%5.6%
09:006.1%6.4%
10:005.5%8.2%
11:005.5%7.2%
12:006%7.4%
13:006.7%7.5%
14:008.2%7.1%
15:007.6%7.5%
16:007.5%7.6%
17:007.3%6.9%
18:007.2%6.3%
19:006.9%4.3%
20:005.9%5%
21:005.6%4.5%
22:000.9%1.8%
23:001.3%0.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Newstalk ZB on each local weekday, beside the median of its peers.
WeekdayNewstalk ZBMedian of its peers
Monday50.412
Tuesday50.811.4
Wednesday50.812.1
Thursday49.710.3
Friday34.411.7
Saturday30.35.42
Sunday28.95.42

What it posted

Show the figures as a table
Share of each format among posts by Newstalk ZB, and the median across its peers.
FormatNewstalk ZBIts peers, median
Photo95%27%
Video or reel5%16%
Album0%0%
Link0%56%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Newstalk ZB, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 23%
  • On a weekend day, Newstalk ZB posted 63% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Newstalk ZB's peers are 15 broadcasters worldwide with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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