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The posting benchmark

HLN (Het Laatste Nieuws) on Facebook, beside its peers

How HLN (Het Laatste Nieuws)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 89 peers: news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers.

Country
Belgium
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Belgium

HLN (Het Laatste Nieuws): 41.5 a day

Median in Belgium: 25.8 a day

That is 15.7 more a day than the median in Belgium.

Place the dots by

Posts a day53rd/90Photos and video52nd/90Evening posts5th/90Weekend day48th/90
Engagement per post3rd/90Engagement a day9th/90Per 1,000 followers4th/90Comments per post3rd/90Comments a day8th/90

HLN (Het Laatste Nieuws), Belgium

53rdof 90

Rank among its peers, highest first, posts a day

HLN (Het Laatste Nieuws) posted 41.5 times a day to Facebook. The median of its 89 peers: 46.2.

The comments its posts draw

12,608 comments a day, 3.9 times the median of its peers. What it would take

Peers: 89 news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers, 12 weeks to 20 September 2026.

See all nine measures

HLN (Het Laatste Nieuws)'s 89 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

HLN (Het Laatste Nieuws) beside 89 peers

HLN (Het Laatste Nieuws) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day41.553rd of 9046.2
Photos and video49%52nd of 9060%
Evening posts36%5th of 9028%
Weekend day84%48th of 9085%
Engagement per post6993rd of 9060
Engagement a day61,6659th of 9013,426
Engagement per 1,000 followers0.664th of 900.086
Comments per post3043rd of 9071
Comments a day12,6088th of 903,231

The comments

The comments its posts draw

12,608comments a day

on its Facebook posts, 3.9 times the median of its peers (3,231)

Spread evenly over 24 hours, that is 525 an hour, about 9 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: HLN (Het Laatste Nieuws) beside its 89 peers

  • HLN (Het Laatste Nieuws): 12,608 a day
  • Median of its peers: 3,231
  • 90th percentile of its peers: 11,692
  • Middle half of its peers: 1,668 to 7,431
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    41.5 now; the median of its peers 46.2

    4.7 more a day, 33 a week

  • Photos and video

    49% of its posts; the median of its peers 60%

    33 more of its 291 posts a week as photos or video: 143 now, 176 at the median

  • Weekend day

    A weekend day: 83.7% of a weekday's posts; the median of its peers 84.8%

    3 more posts a weekend, all on Saturday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside HLN (Het Laatste Nieuws)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How HLN (Het Laatste Nieuws) posted, beside its peers

Its own posts beside its 89 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • HLN (Het Laatste Nieuws)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by HLN (Het Laatste Nieuws), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHLN (Het Laatste Nieuws)Median of its peers
Monday 29 June4649
Tuesday 30 June4250
Wednesday 1 July5451
Thursday 2 July4150
Friday 3 July4352
Saturday 4 July3345
Sunday 5 July4140
Monday 6 July4849
Tuesday 7 July5852
Wednesday 8 July4447
Thursday 9 July4951
Friday 10 July5248
Saturday 11 July4143
Sunday 12 July4441
Monday 13 July4354
Tuesday 14 July4151
Wednesday 15 July4651
Thursday 16 July4350
Friday 17 July4549
Saturday 18 July4444
Sunday 19 July4245
Monday 20 July4351
Tuesday 21 July3349
Wednesday 22 July4449
Thursday 23 July4450
Friday 24 July4048
Saturday 25 July3141
Sunday 26 July3639
Monday 27 July4546
Tuesday 28 July4249
Wednesday 29 July4647
Thursday 30 July4651
Friday 31 July4249
Saturday 1 August3444
Sunday 2 August3841
Monday 3 August4347
Tuesday 4 August4349
Wednesday 5 August4547
Thursday 6 August4147
Friday 7 August4249
Saturday 8 August3841
Sunday 9 August3140
Monday 10 August4647
Tuesday 11 August4146
Wednesday 12 August4248
Thursday 13 August4248
Friday 14 August4348
Saturday 15 August3443
Sunday 16 August3842
Monday 17 August4045
Tuesday 18 August4144
Wednesday 19 August4245
Thursday 20 August4248
Friday 21 August4345
Saturday 22 August3040
Sunday 23 August3040
Monday 24 August4347
Tuesday 25 August4248
Wednesday 26 August4148
Thursday 27 August4147
Friday 28 August4248
Saturday 29 August3643
Sunday 30 August3740
Monday 31 August4347
Tuesday 1 September4347
Wednesday 2 September4249
Thursday 3 September4149
Friday 4 September4548
Saturday 5 September3844
Sunday 6 September4043
Monday 7 September4650
Tuesday 8 September4148
Wednesday 9 September4253
Thursday 10 September4548
Friday 11 September4151
Saturday 12 September3043
Sunday 13 September3543
Monday 14 September4652
Tuesday 15 September4446
Wednesday 16 September4352
Thursday 17 September4251
Friday 18 September4250
Saturday 19 September3241
Sunday 20 September4138

Share of posts by local hour

Show the figures as a table
Share of posts by HLN (Het Laatste Nieuws) in each local hour, beside the median of its peers.
Local hourHLN (Het Laatste Nieuws)Median of its peers
00:000.6%1.2%
01:000.2%1%
02:000.2%0.3%
03:000.2%0.5%
04:000.1%0.1%
05:000.1%1.1%
06:003.4%2.7%
07:004%4.4%
08:004.3%5.3%
09:004.9%5.7%
10:005.3%6%
11:006.1%6%
12:005.8%6.2%
13:005.7%6.1%
14:006.2%5.8%
15:005.4%6%
16:005.8%5.8%
17:005.9%5.9%
18:005.9%5.8%
19:006.1%5.9%
20:006.1%5.5%
21:006.2%5.4%
22:006.3%4.5%
23:005.2%2.8%

Posts a day by weekday

Show the figures as a table
Posts a day by HLN (Het Laatste Nieuws) on each local weekday, beside the median of its peers.
WeekdayHLN (Het Laatste Nieuws)Median of its peers
Monday44.448.3
Tuesday42.848.1
Wednesday43.848.5
Thursday43.448.8
Friday43.150.6
Saturday34.742.1
Sunday38.240.8

What it posted

Show the figures as a table
Share of each format among posts by HLN (Het Laatste Nieuws), and the median across its peers.
FormatHLN (Het Laatste Nieuws)Its peers, median
Photo43%54%
Video or reel6%7%
Album0%0%
Link51%39%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • HLN (Het Laatste Nieuws), 18:00 to midnight: 36%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, HLN (Het Laatste Nieuws) posted 84% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

HLN (Het Laatste Nieuws)'s peers are 89 news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 89 peers, A to Z.

The peers

Its 89 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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