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The posting benchmark

De Telegraaf on Facebook, beside its peers

How De Telegraaf's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: news publishers in Benelux and France with 200k to 2m followers.

Country
Netherlands
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Netherlands

De Telegraaf: 76.8 a day

Median in Netherlands: 19.7 a day

That is 57.1 more a day than the median in Netherlands.

Place the dots by

Posts a day1st/15Photos and video12th/15Evening posts4th/15Weekend day10th/15
Engagement per post6th/15Engagement a day4th/15Per 1,000 followers12th/15Comments per post6th/15Comments a day4th/15

De Telegraaf, Netherlands

1stof 15

Rank among its peers, highest first, posts a day

De Telegraaf posted 76.8 times a day to Facebook, 2.8 times the median of 14 news publishers in Benelux and France with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: photos and video

114 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

De Telegraaf's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

De Telegraaf beside 14 peers

De Telegraaf and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day76.81st of 1527.6
Photos and video16%12th of 1536.6%
Evening posts34%4th of 1531%
Weekend day82%10th of 1585%
Engagement per post836th of 1563
Engagement a day20,3644th of 157,385
Engagement per 1,000 followers0.1212th of 150.23
Comments per post1146th of 1577
Comments a day8,7144th of 151,719

What it would take

What would reaching the median of its peers take?

De Telegraaf's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

114more posts a week

as photos or video, of its 538 a week: 83 now, 197 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 538 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 82% of a weekday's posts; the median of its peers 85%

    6 more posts a weekend: 4 on Saturday and 2 on Sunday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

De Telegraaf's Facebook posts drew 8,714 comments a day, 5.1 times the median of 14 news publishers in Benelux and France with 200k to 2m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside De Telegraaf's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How De Telegraaf posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • De Telegraaf
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by De Telegraaf, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDe TelegraafMedian of its peers
Monday 29 June10927.5
Tuesday 30 June9029
Wednesday 1 July9131.5
Thursday 2 July7934
Friday 3 July8226.5
Saturday 4 July5726.5
Sunday 5 July8826
Monday 6 July9732
Tuesday 7 July7534
Wednesday 8 July10230
Thursday 9 July7728.5
Friday 10 July7332.5
Saturday 11 July6327
Sunday 12 July5828
Monday 13 July7230
Tuesday 14 July7430.5
Wednesday 15 July7728
Thursday 16 July7831
Friday 17 July8528
Saturday 18 July6027.5
Sunday 19 July7526
Monday 20 July8826.5
Tuesday 21 July8227.5
Wednesday 22 July9026
Thursday 23 July7127
Friday 24 July6825
Saturday 25 July6128.5
Sunday 26 July7223.5
Monday 27 July8426.5
Tuesday 28 July7926
Wednesday 29 July7726
Thursday 30 July8128.5
Friday 31 July8327
Saturday 1 August7023.5
Sunday 2 August6725.5
Monday 3 August7628.5
Tuesday 4 August8525
Wednesday 5 August6425
Thursday 6 August6828.5
Friday 7 August7826.5
Saturday 8 August6427
Sunday 9 August5424.5
Monday 10 August6925
Tuesday 11 August9026.5
Wednesday 12 August6730
Thursday 13 August7227
Friday 14 August7029
Saturday 15 August5224
Sunday 16 August5825.5
Monday 17 August7627
Tuesday 18 August8626
Wednesday 19 August8129
Thursday 20 August8229
Friday 21 August7326.5
Saturday 22 August6426
Sunday 23 August6428
Monday 24 August7929
Tuesday 25 August8627
Wednesday 26 August8427
Thursday 27 August7528.5
Friday 28 August7827
Saturday 29 August7027.5
Sunday 30 August6428.5
Monday 31 August8228.5
Tuesday 1 September7526
Wednesday 2 September8125
Thursday 3 September9227
Friday 4 September8627.5
Saturday 5 September8125.5
Sunday 6 September6221.5
Monday 7 September7825.5
Tuesday 8 September8127.5
Wednesday 9 September9429
Thursday 10 September7628
Friday 11 September7326.5
Saturday 12 September6426
Sunday 13 September6725
Monday 14 September8625
Tuesday 15 September8330.5
Wednesday 16 September9626
Thursday 17 September7929
Friday 18 September9127
Saturday 19 September8223
Sunday 20 September7526

Share of posts by local hour

Show the figures as a table
Share of posts by De Telegraaf in each local hour, beside the median of its peers.
Local hourDe TelegraafMedian of its peers
00:003.5%0.3%
01:000.6%0.1%
02:000.2%0.1%
03:000.1%0%
04:000.1%0.1%
05:000.8%0.1%
06:002.6%1.3%
07:003.9%4.7%
08:004.7%5.6%
09:005%5.9%
10:005.3%6.1%
11:005.4%6.1%
12:005.8%6.4%
13:005.3%5.9%
14:005.8%6.2%
15:005.5%6%
16:005.6%6.1%
17:005.8%6.4%
18:006.1%6.3%
19:005.8%6.3%
20:005.8%6.4%
21:005.9%6.6%
22:005.4%5%
23:005%2%

Posts a day by weekday

Show the figures as a table
Posts a day by De Telegraaf on each local weekday, beside the median of its peers.
WeekdayDe TelegraafMedian of its peers
Monday82.726.9
Tuesday80.527.4
Wednesday84.126.5
Thursday78.328.4
Friday78.827.9
Saturday65.726.9
Sunday67.425

What it posted

Show the figures as a table
Share of each format among posts by De Telegraaf, and the median across its peers.
FormatDe TelegraafIts peers, median
Photo12%31%
Video or reel4%3%
Album0%0%
Link85%66%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • De Telegraaf, 18:00 to midnight: 34%
  • Median of its peers, 18:00 to midnight: 31%
  • On a weekend day, De Telegraaf posted 82% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

De Telegraaf's peers are 14 news publishers in Benelux and France with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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