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The posting benchmark

De Standaard on Facebook, beside its peers

How De Standaard's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 18 peers: news publishers in Benelux and France with 100k to 1m followers.

Country
Belgium
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Belgium

De Standaard: 23.2 a day

Median in Belgium: 25.8 a day

That is 2.6 fewer a day than the median in Belgium.

Place the dots by

Posts a day14th/19Photos and video19th/19Evening posts12th/19Weekend day10th/19
Engagement per post13th/19Engagement a day14th/19Per 1,000 followers16th/19Comments per post14th/19Comments a day14th/19

De Standaard, Belgium

14thof 19

Rank among its peers, highest first, posts a day

De Standaard posted 23.2 times a day to Facebook. The median of its 18 peers: 27.2.

Its first gap: photos and video

85 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 18 news publishers in Benelux and France with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

De Standaard's 18 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

De Standaard beside 18 peers

De Standaard and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day23.214th of 1927.2
Photos and video2%19th of 1954%
Evening posts28%12th of 1930%
Weekend day85%10th of 1984%
Engagement per post3313th of 1952
Engagement a day2,04614th of 196,167
Engagement per 1,000 followers0.09416th of 190.21
Comments per post3214th of 1963
Comments a day73714th of 191,581

What it would take

What would reaching the median of its peers take?

De Standaard's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

85more posts a week

as photos or video, of its 162 a week: 3 now, 88 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 162 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    23.2 now; the median of its peers 27.2

    4 more a day, 28 a week

  • Evening posts

    18:00 to midnight: 28% of its posts; the median of its peers 30%

    4 more of its 162 posts a week between 18:00 and midnight: 45 now, 49 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

De Standaard's Facebook posts drew 737 comments a day, 53% less than the median of 18 news publishers in Benelux and France with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside De Standaard's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How De Standaard posted, beside its peers

Its own posts beside its 18 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • De Standaard
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by De Standaard, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDe StandaardMedian of its peers
Monday 29 June2526
Tuesday 30 June2926.5
Wednesday 1 July1832.5
Thursday 2 July2231.5
Friday 3 July2226.5
Saturday 4 July1126.5
Sunday 5 July2624.5
Monday 6 July3228.5
Tuesday 7 July3332
Wednesday 8 July3127.5
Thursday 9 July2028.5
Friday 10 July3330.5
Saturday 11 July2726.5
Sunday 12 July2622.5
Monday 13 July2328.5
Tuesday 14 July3328
Wednesday 15 July2726
Thursday 16 July3227.5
Friday 17 July3125.5
Saturday 18 July2125.5
Sunday 19 July1923.5
Monday 20 July2226
Tuesday 21 July2025.5
Wednesday 22 July2124.5
Thursday 23 July2026.5
Friday 24 July2426.5
Saturday 25 July2327.5
Sunday 26 July2222.5
Monday 27 July1927
Tuesday 28 July2426
Wednesday 29 July2625
Thursday 30 July2327.5
Friday 31 July2126.5
Saturday 1 August2223
Sunday 2 August1923.5
Monday 3 August627.5
Tuesday 4 August1525
Wednesday 5 August1824.5
Thursday 6 August1728.5
Friday 7 August1626
Saturday 8 August1624.5
Sunday 9 August1624
Monday 10 August2524.5
Tuesday 11 August3526
Wednesday 12 August3327
Thursday 13 August2627
Friday 14 August3028
Saturday 15 August1624
Sunday 16 August1923.5
Monday 17 August2726
Tuesday 18 August2626
Wednesday 19 August2928.5
Thursday 20 August2629
Friday 21 August2227
Saturday 22 August2226
Sunday 23 August2527.5
Monday 24 August3128
Tuesday 25 August1727
Wednesday 26 August1527
Thursday 27 August3026.5
Friday 28 August3226.5
Saturday 29 August2625
Sunday 30 August2025
Monday 31 August2228.5
Tuesday 1 September1726
Wednesday 2 September2425.5
Thursday 3 September3325.5
Friday 4 September2527
Saturday 5 September2022
Sunday 6 September1619.5
Monday 7 September2026.5
Tuesday 8 September2027.5
Wednesday 9 September2329
Thursday 10 September2228
Friday 11 September1526.5
Saturday 12 September2325
Sunday 13 September2020.5
Monday 14 September2325
Tuesday 15 September2127.5
Wednesday 16 September2526
Thursday 17 September3125.5
Friday 18 September2526
Saturday 19 September1522
Sunday 20 September2419

Share of posts by local hour

Show the figures as a table
Share of posts by De Standaard in each local hour, beside the median of its peers.
Local hourDe StandaardMedian of its peers
00:000.1%0.1%
01:000.1%0.1%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000.6%1.3%
07:006.4%4.7%
08:006.5%5.9%
09:006.8%6.6%
10:007.3%6.4%
11:006.7%6.7%
12:006.7%6.4%
13:006.9%6.4%
14:006.3%6.2%
15:005.8%6.5%
16:006.3%6.2%
17:005.7%6.4%
18:005.6%6.3%
19:006.1%6.1%
20:006.1%6%
21:006.4%6.1%
22:003%4.4%
23:000.6%1.2%

Posts a day by weekday

Show the figures as a table
Posts a day by De Standaard on each local weekday, beside the median of its peers.
WeekdayDe StandaardMedian of its peers
Monday2326.5
Tuesday24.227.4
Wednesday24.126.5
Thursday25.328.4
Friday24.727.2
Saturday20.226.4
Sunday20.924

What it posted

Show the figures as a table
Share of each format among posts by De Standaard, and the median across its peers.
FormatDe StandaardIts peers, median
Photo1%39%
Video or reel0%5%
Album0%1%
Link98%56%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • De Standaard, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, De Standaard posted 85% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

De Standaard's peers are 18 news publishers in Benelux and France with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 18 peers, A to Z.

The peers

Its 18 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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