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The posting benchmark

RTL News on Facebook, beside its peers

How RTL News's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: broadcasters in Europe with 500k to 5m followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Broadcaster
Followers
1m to 10m

Within Germany

RTL News: 72.8 a day

Median in Germany: 25.1 a day

That is 47.8 more a day than the median in Germany.

Place the dots by

Posts a day2nd/11Photos and video10th/11Evening posts3rd/11Weekend day11th/11
Engagement per post10th/11Engagement a day7th/11Per 1,000 followers11th/11Comments per post10th/11Comments a day7th/11

RTL News, Germany

2ndof 11

Rank among its peers, highest first, posts a day

RTL News posted 72.8 times a day to Facebook, 3.0 times the median of 10 broadcasters in Europe with 500k to 5m followers, 29 June to 20 September 2026.

Its first gap: a weekend day

49 more posts a weekend would reach its peers' median. What it would take

See all nine measures

RTL News's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

RTL News beside 10 peers

RTL News and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day72.82nd of 1124
Photos and video4%10th of 1163%
Evening posts33%3rd of 1129%
Weekend day54%11th of 1183%
Engagement per post2610th of 11101
Engagement a day7,5307th of 119,194
Engagement per 1,000 followers0.01711th of 110.044
Comments per post2210th of 1188
Comments a day1,5947th of 111,910

What it would take

What would reaching the median of its peers take?

RTL News's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

49more posts a weekend

23 on Saturday and 26 on Sunday, to bring each to the median of its peers

On a weekend day, RTL News posts 54% of a weekday's posts. The median of its peers: 83%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • RTL News
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
RTL NewsA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday78.90
Tuesday86.90
Wednesday86.30
Thursday84.80
Friday81.80
Saturday47.269.323
Sunday43.769.326

The other measures, in posts

  • Photos and video

    4% of its posts; the median of its peers 63%

    300 more of its 510 posts a week as photos or video: 22 now, 322 at the median
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

RTL News's posts drew 1,594 comments a day. The median of its peers: 1,910.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside RTL News's.

Type its name, then choose it.

Or one of its peers

Day by day

How RTL News posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • RTL News
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by RTL News, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayRTL NewsMedian of its peers
Monday 29 June7026.5
Tuesday 30 June7728.5
Wednesday 1 July8226.5
Thursday 2 July8931
Friday 3 July8725.5
Saturday 4 July4326
Sunday 5 July3321.5
Monday 6 July8324
Tuesday 7 July7229.5
Wednesday 8 July7829
Thursday 9 July8326
Friday 10 July6528
Saturday 11 July4023.5
Sunday 12 July4025.5
Monday 13 July7427.5
Tuesday 14 July8229.5
Wednesday 15 July8125.5
Thursday 16 July7527
Friday 17 July6524
Saturday 18 July4524
Sunday 19 July4925
Monday 20 July7127
Tuesday 21 July9122
Wednesday 22 July7824
Thursday 23 July7828.5
Friday 24 July7222
Saturday 25 July5017
Sunday 26 July4616
Monday 27 July7823.5
Tuesday 28 July8822
Wednesday 29 July8323
Thursday 30 July7724
Friday 31 July6422.5
Saturday 1 August4819
Sunday 2 August3718.5
Monday 3 August9120.5
Tuesday 4 August9821
Wednesday 5 August7518.5
Thursday 6 August6718
Friday 7 August7219
Saturday 8 August4112
Sunday 9 August4412.5
Monday 10 August7427
Tuesday 11 August7225.5
Wednesday 12 August7720
Thursday 13 August9724
Friday 14 August7723.5
Saturday 15 August4723.5
Sunday 16 August4016
Monday 17 August6224.5
Tuesday 18 August7625.5
Wednesday 19 August6626.5
Thursday 20 August9621.5
Friday 21 August10119.5
Saturday 22 August4619.5
Sunday 23 August3814.5
Monday 24 August8337.5
Tuesday 25 August7324.5
Wednesday 26 August8723
Thursday 27 August6126
Friday 28 August6928
Saturday 29 August5223
Sunday 30 August4526.5
Monday 31 August7926.5
Tuesday 1 September9425
Wednesday 2 September10118.5
Thursday 3 September8519
Friday 4 September9022
Saturday 5 September3226.5
Sunday 6 September3215
Monday 7 September7428.5
Tuesday 8 September7721.5
Wednesday 9 September8821
Thursday 10 September8527.5
Friday 11 September9129
Saturday 12 September5414.5
Sunday 13 September5715.5
Monday 14 September10837.5
Tuesday 15 September13637
Wednesday 16 September15226
Thursday 17 September12923
Friday 18 September12627.5
Saturday 19 September5521
Sunday 20 September6717

Share of posts by local hour

Show the figures as a table
Share of posts by RTL News in each local hour, beside the median of its peers.
Local hourRTL NewsMedian of its peers
00:001.5%0.3%
01:000.5%0.1%
02:000.3%0.1%
03:000.3%0.1%
04:000.3%0%
05:000.3%0%
06:002.7%0.9%
07:004.4%4.3%
08:005.7%5.5%
09:005.6%4.8%
10:005.1%6.4%
11:005.5%6.3%
12:005.6%6.7%
13:005.6%6.3%
14:005.8%7%
15:005.5%6.6%
16:006.1%6%
17:005.8%6.6%
18:006.1%6.1%
19:006%6%
20:005.9%6%
21:006%5.8%
22:004.6%5.1%
23:004.8%3%

Posts a day by weekday

Show the figures as a table
Posts a day by RTL News on each local weekday, beside the median of its peers.
WeekdayRTL NewsMedian of its peers
Monday78.928
Tuesday86.925.6
Wednesday86.323.5
Thursday84.825.3
Friday81.824.4
Saturday47.221.1
Sunday43.719.9

What it posted

Show the figures as a table
Share of each format among posts by RTL News, and the median across its peers.
FormatRTL NewsIts peers, median
Photo1%12%
Video or reel3%27%
Album1%0%
Link96%61%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • RTL News, 18:00 to midnight: 33%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, RTL News posted 54% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

RTL News's peers are 10 broadcasters in Europe with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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