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The posting benchmark

RTL Nieuws on Facebook, beside its peers

How RTL Nieuws's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: broadcasters in Europe with 300k to 3m followers.

Country
Netherlands
Sub-region
Benelux and France
Region
Europe
Kind
Broadcaster
Followers
100k to 1m

Within Netherlands

RTL Nieuws: 40.6 a day

Median in Netherlands: 19.7 a day

That is 20.9 more a day than the median in Netherlands.

Place the dots by

Posts a day4th/15Photos and video15th/15Evening posts4th/15Weekend day11th/15
Engagement per post5th/15Engagement a day5th/15Per 1,000 followers6th/15Comments per post8th/15Comments a day4th/15

RTL Nieuws, Netherlands

4thof 15

Rank among its peers, highest first, posts a day

RTL Nieuws posted 40.6 times a day to Facebook, 96% more than the median of 14 broadcasters in Europe with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: photos and video

167 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

RTL Nieuws's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

RTL Nieuws beside 14 peers

RTL Nieuws and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day40.64th of 1520.7
Photos and video1%15th of 1560%
Evening posts32%4th of 1528%
Weekend day76%11th of 1580%
Engagement per post1455th of 1557
Engagement a day10,3655th of 157,291
Engagement per 1,000 followers0.166th of 150.080
Comments per post1018th of 1593
Comments a day4,0914th of 151,515

What it would take

What would reaching the median of its peers take?

RTL Nieuws's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

167more posts a week

as photos or video, of its 284 a week: 3 now, 170 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 284 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 76% of a weekday's posts; the median of its peers 80%

    5 more posts a weekend: 1 on Saturday and 4 on Sunday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

RTL Nieuws's Facebook posts drew 4,091 comments a day, 2.7 times the median of 14 broadcasters in Europe with 300k to 3m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside RTL Nieuws's.

Type its name, then choose it.

Or one of its peers

Day by day

How RTL Nieuws posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • RTL Nieuws
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by RTL Nieuws, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayRTL NieuwsMedian of its peers
Monday 29 June5122.5
Tuesday 30 June4426.5
Wednesday 1 July4924
Thursday 2 July4326
Friday 3 July5224
Saturday 4 July3617
Sunday 5 July3516
Monday 6 July4520.5
Tuesday 7 July4826
Wednesday 8 July5023
Thursday 9 July4524
Friday 10 July4625
Saturday 11 July3721
Sunday 12 July3219
Monday 13 July4221.5
Tuesday 14 July4724.5
Wednesday 15 July5027
Thursday 16 July4025
Friday 17 July2723
Saturday 18 July2824.5
Sunday 19 July3413.5
Monday 20 July3815.5
Tuesday 21 July4815.5
Wednesday 22 July4020.5
Thursday 23 July4218
Friday 24 July4118
Saturday 25 July3516.5
Sunday 26 July2812.5
Monday 27 July4420
Tuesday 28 July3823
Wednesday 29 July4420.5
Thursday 30 July4324
Friday 31 July4120
Saturday 1 August3319
Sunday 2 August3213
Monday 3 August4118
Tuesday 4 August4521
Wednesday 5 August4216.5
Thursday 6 August4619
Friday 7 August4619
Saturday 8 August3912
Sunday 9 August2712.5
Monday 10 August4519.5
Tuesday 11 August3519.5
Wednesday 12 August4016.5
Thursday 13 August5022
Friday 14 August3819.5
Saturday 15 August2911
Sunday 16 August2911.5
Monday 17 August4623
Tuesday 18 August2922
Wednesday 19 August4125.5
Thursday 20 August4021.5
Friday 21 August4022
Saturday 22 August3719.5
Sunday 23 August3414
Monday 24 August4218.5
Tuesday 25 August4923
Wednesday 26 August3818
Thursday 27 August4821
Friday 28 August4026
Saturday 29 August2916.5
Sunday 30 August3418
Monday 31 August4822.5
Tuesday 1 September4322
Wednesday 2 September4214.5
Thursday 3 September4216
Friday 4 September4220
Saturday 5 September409.5
Sunday 6 September3311.5
Monday 7 September4723
Tuesday 8 September5320
Wednesday 9 September3917
Thursday 10 September4824.5
Friday 11 September4624.5
Saturday 12 September3416.5
Sunday 13 September3216
Monday 14 September4426
Tuesday 15 September4423
Wednesday 16 September4323
Thursday 17 September4422
Friday 18 September5122.5
Saturday 19 September3617
Sunday 20 September3015.5

Share of posts by local hour

Show the figures as a table
Share of posts by RTL Nieuws in each local hour, beside the median of its peers.
Local hourRTL NieuwsMedian of its peers
00:000.3%0.1%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0%
05:000.1%0%
06:004.8%1.1%
07:006%4.8%
08:005.2%6.2%
09:005.3%5.7%
10:005.3%7.1%
11:005.9%6.7%
12:005.8%7.4%
13:005.8%6.8%
14:005.8%7.1%
15:006.4%7.3%
16:006.1%6.6%
17:005.8%7%
18:005.6%6.5%
19:005.8%5.8%
20:005.9%5.2%
21:005.5%4.8%
22:005.4%3.2%
23:003.2%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by RTL Nieuws on each local weekday, beside the median of its peers.
WeekdayRTL NieuwsMedian of its peers
Monday44.323.1
Tuesday43.823.2
Wednesday43.120.5
Thursday44.322.7
Friday42.422.6
Saturday34.517.6
Sunday31.716.5

What it posted

Show the figures as a table
Share of each format among posts by RTL Nieuws, and the median across its peers.
FormatRTL NieuwsIts peers, median
Photo0%12%
Video or reel1%26%
Album0%1%
Link99%62%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • RTL Nieuws, 18:00 to midnight: 32%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, RTL Nieuws posted 76% of a weekday's posts. The median of its peers: 80%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

RTL Nieuws's peers are 14 broadcasters in Europe with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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