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The posting benchmark

BBC News Brasil on Facebook, beside its peers

How BBC News Brasil's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 65 peers: broadcasters worldwide with 1m to 10m followers.

Country
United Kingdom
Sub-region
UK and Ireland
Region
Europe
Kind
Broadcaster
Followers
1m to 10m

Within United Kingdom

BBC News Brasil: 20.9 a day

Median in United Kingdom: 40.7 a day

That is 19.8 fewer a day than the median in United Kingdom.

Place the dots by

Posts a day62nd/66Photos and video55th/66Evening posts4th/54Weekend day32nd/54
Engagement per post13th/66Engagement a day50th/66Per 1,000 followers25th/66Comments per post9th/66Comments a day40th/66

BBC News Brasil, United Kingdom

62ndof 66

Rank among its peers, highest first, posts a day

BBC News Brasil posted 20.9 times a day to Facebook, 74% less than the median of 65 broadcasters worldwide with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: posts a day

58.6 more posts a day would reach its peers' median. What it would take

See all nine measures

BBC News Brasil's 65 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

BBC News Brasil beside 65 peers

BBC News Brasil and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20.962nd of 6679.5
Photos and video54%55th of 6681%
Evening posts39%4th of 5430%
Weekend day74%32nd of 5476%
Engagement per post19313th of 6686
Engagement a day21,61850th of 6647,326
Engagement per 1,000 followers0.04425th of 660.027
Comments per post1909th of 6674
Comments a day3,97140th of 665,245

What it would take

What would reaching the median of its peers take?

58.6more posts a day

411 a week, to reach the median of its peers: 79.5 a day, against 20.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    54% of its posts; the median of its peers 81%

    39 more of its 146 posts a week as photos or video: 79 now, 118 at the median

  • Weekend day

    A weekend day: 74% of a weekday's posts; the median of its peers 76%

    2 more posts a weekend: 1 on Saturday and 1 on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

BBC News Brasil's posts drew 3,971 comments a day. The median of its peers: 5,245.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside BBC News Brasil's.

Type its name, then choose it.

Or one of its peers

Day by day

How BBC News Brasil posted, beside its peers

Its own posts beside its 65 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • BBC News Brasil
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by BBC News Brasil, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBBC News BrasilMedian of its peers
Monday 29 June2179
Tuesday 30 June2188
Wednesday 1 July2292
Thursday 2 July2489
Friday 3 July2285
Saturday 4 July1963
Sunday 5 July1850
Monday 6 July2483
Tuesday 7 July2089
Wednesday 8 July2589
Thursday 9 July2087
Friday 10 July1982
Saturday 11 July1954
Sunday 12 July2148
Monday 13 July2074
Tuesday 14 July2295
Wednesday 15 July1791
Thursday 16 July2085
Friday 17 July2181
Saturday 18 July2057
Sunday 19 July2049
Monday 20 July2173
Tuesday 21 July2281
Wednesday 22 July1988
Thursday 23 July2680
Friday 24 July2581
Saturday 25 July1657
Sunday 26 July1854
Monday 27 July2278
Tuesday 28 July1590
Wednesday 29 July2494
Thursday 30 July2182
Friday 31 July2480
Saturday 1 August1756
Sunday 2 August2048
Monday 3 August2182
Tuesday 4 August1487
Wednesday 5 August1981
Thursday 6 August1482
Friday 7 August1882
Saturday 8 August1058
Sunday 9 August752
Monday 10 August3991
Tuesday 11 August2784
Wednesday 12 August2386
Thursday 13 August2284
Friday 14 August2477
Saturday 15 August1959
Sunday 16 August1443
Monday 17 August2063
Tuesday 18 August2379
Wednesday 19 August1978
Thursday 20 August2085
Friday 21 August1577
Saturday 22 August1050
Sunday 23 August942
Monday 24 August4583
Tuesday 25 August1886
Wednesday 26 August2784
Thursday 27 August2673
Friday 28 August2180
Saturday 29 August2163
Sunday 30 August2454
Monday 31 August2079
Tuesday 1 September2187
Wednesday 2 September2289
Thursday 3 September2286
Friday 4 September1890
Saturday 5 September2459
Sunday 6 September2248
Monday 7 September2481
Tuesday 8 September1880
Wednesday 9 September2588
Thursday 10 September2585
Friday 11 September2479
Saturday 12 September858
Sunday 13 September957
Monday 14 September3977
Tuesday 15 September4083
Wednesday 16 September2483
Thursday 17 September2081
Friday 18 September2383
Saturday 19 September2155
Sunday 20 September1351

Share of posts by local hour

Show the figures as a table
Share of posts by BBC News Brasil in each local hour, beside the median of its peers.
Local hourBBC News BrasilMedian of its peers
00:005.6%0.7%
01:002.7%0.2%
02:001.3%0.1%
03:000.4%0.1%
04:000.4%0%
05:000.1%0.2%
06:000.1%1.6%
07:000.1%4.4%
08:000.2%4.8%
09:002.3%5.2%
10:005.2%6%
11:006.9%6.5%
12:006.3%6.7%
13:007.1%6.7%
14:007%6.1%
15:005.3%6.4%
16:004.9%6.7%
17:005.2%6.8%
18:004.7%6.5%
19:006.4%6.1%
20:007.9%5.4%
21:005.3%5.3%
22:006.4%4.4%
23:008.2%3.1%

Posts a day by weekday

Show the figures as a table
Posts a day by BBC News Brasil on each local weekday, beside the median of its peers.
WeekdayBBC News BrasilMedian of its peers
Monday26.195.4
Tuesday21.296
Wednesday22.3105
Thursday22.4104
Friday2195.8
Saturday1775.8
Sunday16.367.5

What it posted

Show the figures as a table
Share of each format among posts by BBC News Brasil, and the median across its peers.
FormatBBC News BrasilIts peers, median
Photo33%36.5%
Video or reel21.1%47%
Album0%1%
Link46%15%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • BBC News Brasil, 18:00 to midnight: 39%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, BBC News Brasil posted 74% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

BBC News Brasil's peers are 65 broadcasters worldwide with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 65 peers, A to Z.

The peers

Its 65 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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