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The posting benchmark

De Morgen on Facebook, beside its peers

How De Morgen's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers in Belgium with 100k to 1m followers.

Country
Belgium
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Belgium

De Morgen: 29.4 a day

Median in Belgium: 25.8 a day

That is 3.6 more a day than the median in Belgium.

Place the dots by

Posts a day4th/11Photos and video3rd/11Evening posts4th/11Weekend day7th/11
Engagement per post5th/11Engagement a day6th/11Per 1,000 followers5th/11Comments per post3rd/11Comments a day2nd/11

De Morgen, Belgium

4thof 11

Rank among its peers, highest first, posts a day

De Morgen posted 29.4 times a day to Facebook. The median of its 10 peers: 25.8.

The comments its posts draw

2,685 comments a day, 1.7 times the median of its peers. What it would take

Peers: 10 news publishers in Belgium with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

De Morgen's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

De Morgen beside 10 peers

De Morgen and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day29.44th of 1125.8
Photos and video35%3rd of 1117%
Evening posts33%4th of 1128%
Weekend day78%7th of 1183%
Engagement per post545th of 1142
Engagement a day7,1136th of 116,807
Engagement per 1,000 followers0.215th of 110.16
Comments per post913rd of 1141
Comments a day2,6852nd of 111,569

The comments

The comments its posts draw

2,685comments a day

on its Facebook posts, 1.7 times the median of its peers (1,569)

Spread evenly over 24 hours, that is 112 an hour, about 2 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: De Morgen beside its 10 peers

  • De Morgen: 2,685 a day
  • Median of its peers: 1,569
  • 90th percentile of its peers: 3,639
  • Middle half of its peers: 826 to 1,791
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Weekend day

    A weekend day: 78% of a weekday's posts; the median of its peers 83%

    5 more posts a weekend: 2 on Saturday and 3 on Sunday
  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside De Morgen's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How De Morgen posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • De Morgen
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by De Morgen, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDe MorgenMedian of its peers
Monday 29 June3026
Tuesday 30 June3427.5
Wednesday 1 July3631.5
Thursday 2 July3526
Friday 3 July2827.5
Saturday 4 July2127.5
Sunday 5 July2025.5
Monday 6 July3230
Tuesday 7 July3532.5
Wednesday 8 July3130
Thursday 9 July3126
Friday 10 July3132.5
Saturday 11 July2726.5
Sunday 12 July1325
Monday 13 July3427.5
Tuesday 14 July3728
Wednesday 15 July3426.5
Thursday 16 July3329
Friday 17 July3026
Saturday 18 July2427.5
Sunday 19 July1423.5
Monday 20 July3624.5
Tuesday 21 July2523
Wednesday 22 July3724.5
Thursday 23 July3126.5
Friday 24 July2327
Saturday 25 July2826
Sunday 26 July2422.5
Monday 27 July2425.5
Tuesday 28 July2625.5
Wednesday 29 July2925.5
Thursday 30 July2926.5
Friday 31 July3026.5
Saturday 1 August1723
Sunday 2 August2123.5
Monday 3 August3127.5
Tuesday 4 August2325
Wednesday 5 August2324.5
Thursday 6 August2828
Friday 7 August2426.5
Saturday 8 August2327
Sunday 9 August2424.5
Monday 10 August2524.5
Tuesday 11 August2730
Wednesday 12 August3528
Thursday 13 August2727.5
Friday 14 August3629
Saturday 15 August3123.5
Sunday 16 August2723.5
Monday 17 August3127
Tuesday 18 August3326
Wednesday 19 August2928.5
Thursday 20 August3529
Friday 21 August3327
Saturday 22 August2428.5
Sunday 23 August4226.5
Monday 24 August3430.5
Tuesday 25 August3729
Wednesday 26 August3127.5
Thursday 27 August3232
Friday 28 August2826.5
Saturday 29 August2929.5
Sunday 30 August3125
Monday 31 August2929
Tuesday 1 September2826.5
Wednesday 2 September3425.5
Thursday 3 September3129
Friday 4 September3428
Saturday 5 September2426.5
Sunday 6 September3219.5
Monday 7 September3628
Tuesday 8 September3127.5
Wednesday 9 September3529
Thursday 10 September3630
Friday 11 September3126.5
Saturday 12 September2827
Sunday 13 September2025
Monday 14 September3526.5
Tuesday 15 September3928
Wednesday 16 September3728
Thursday 17 September3731
Friday 18 September3226
Saturday 19 September2025.5
Sunday 20 September2026

Share of posts by local hour

Show the figures as a table
Share of posts by De Morgen in each local hour, beside the median of its peers.
Local hourDe MorgenMedian of its peers
00:000.1%0.8%
01:000.1%0.2%
02:000%0%
03:000%0.1%
04:000%0.1%
05:000%0.3%
06:000.4%2.3%
07:005.4%5.1%
08:008.3%5.3%
09:007%5.9%
10:006.3%6%
11:007%5.8%
12:005.2%6.4%
13:005%6.4%
14:005.8%6.1%
15:005.4%5.7%
16:005.1%6.2%
17:006.1%6.4%
18:006.1%6%
19:007.9%6.2%
20:008.3%6.2%
21:006.5%5.5%
22:003.6%5%
23:000.4%2%

Posts a day by weekday

Show the figures as a table
Posts a day by De Morgen on each local weekday, beside the median of its peers.
WeekdayDe MorgenMedian of its peers
Monday31.426.5
Tuesday31.327.1
Wednesday32.626.3
Thursday3228.1
Friday29.926.9
Saturday24.826.9
Sunday23.924.8

What it posted

Show the figures as a table
Share of each format among posts by De Morgen, and the median across its peers.
FormatDe MorgenIts peers, median
Photo32%16%
Video or reel4%2%
Album0%0%
Link65%82%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • De Morgen, 18:00 to midnight: 33%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, De Morgen posted 78% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

De Morgen's peers are 10 news publishers in Belgium with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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