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The posting benchmark

Gazet van Antwerpen on Facebook, beside its peers

How Gazet van Antwerpen's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 18 peers: news publishers in Benelux and France with 100k to 1m followers.

Country
Belgium
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Belgium

Gazet van Antwerpen: 45.3 a day

Median in Belgium: 25.8 a day

That is 19.5 more a day than the median in Belgium.

Place the dots by

Posts a day2nd/19Photos and video13th/19Evening posts4th/19Weekend day8th/19
Engagement per post7th/19Engagement a day7th/19Per 1,000 followers8th/19Comments per post14th/19Comments a day7th/19

Gazet van Antwerpen, Belgium

2ndof 19

Rank among its peers, highest first, posts a day

Gazet van Antwerpen posted 45.3 times a day to Facebook, 67% more than the median of 18 news publishers in Benelux and France with 100k to 1m followers, 29 June to 20 September 2026.

See all nine measures

Gazet van Antwerpen's 18 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Gazet van Antwerpen beside 18 peers

Gazet van Antwerpen and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day45.32nd of 1927.2
Photos and video31%13th of 1954%
Evening posts33%4th of 1930%
Weekend day88%8th of 1984%
Engagement per post717th of 1952
Engagement a day8,7767th of 196,167
Engagement per 1,000 followers0.248th of 190.21
Comments per post4014th of 1963
Comments a day1,8327th of 191,581

What it would take

At or above the median of its peers on posts a day

Gazet van Antwerpen posts at or above the median of its peers: 45.3 a day, against their 27.2.

In posts, measure by measure

  • Photos and video

    31% of its posts; the median of its peers 54%

    72 more of its 317 posts a week as photos or video: 99 now, 171 at the median
  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Gazet van Antwerpen's posts drew 1,832 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Gazet van Antwerpen's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Gazet van Antwerpen posted, beside its peers

Its own posts beside its 18 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Gazet van Antwerpen
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Gazet van Antwerpen, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayGazet van AntwerpenMedian of its peers
Monday 29 June4226
Tuesday 30 June5026.5
Wednesday 1 July4632.5
Thursday 2 July5031.5
Friday 3 July6026.5
Saturday 4 July4126.5
Sunday 5 July4224.5
Monday 6 July4128.5
Tuesday 7 July4232
Wednesday 8 July6327.5
Thursday 9 July4628.5
Friday 10 July4830.5
Saturday 11 July4426.5
Sunday 12 July3822.5
Monday 13 July4428.5
Tuesday 14 July4928
Wednesday 15 July4826
Thursday 16 July5927.5
Friday 17 July4125.5
Saturday 18 July4325.5
Sunday 19 July4923.5
Monday 20 July4926
Tuesday 21 July3925.5
Wednesday 22 July5324.5
Thursday 23 July5526.5
Friday 24 July3926.5
Saturday 25 July4627.5
Sunday 26 July4322.5
Monday 27 July4827
Tuesday 28 July4426
Wednesday 29 July5625
Thursday 30 July5027.5
Friday 31 July5026.5
Saturday 1 August4123
Sunday 2 August3823.5
Monday 3 August4527.5
Tuesday 4 August5625
Wednesday 5 August4624.5
Thursday 6 August4528.5
Friday 7 August3826
Saturday 8 August3924.5
Sunday 9 August4124
Monday 10 August5024.5
Tuesday 11 August4426
Wednesday 12 August4227
Thursday 13 August5127
Friday 14 August5128
Saturday 15 August4524
Sunday 16 August3923.5
Monday 17 August5026
Tuesday 18 August4526
Wednesday 19 August5128.5
Thursday 20 August4729
Friday 21 August3927
Saturday 22 August4526
Sunday 23 August4127.5
Monday 24 August4528
Tuesday 25 August4527
Wednesday 26 August4327
Thursday 27 August4026.5
Friday 28 August5326.5
Saturday 29 August4525
Sunday 30 August4325
Monday 31 August3728.5
Tuesday 1 September4526
Wednesday 2 September4925.5
Thursday 3 September5225.5
Friday 4 September4927
Saturday 5 September3922
Sunday 6 September3919.5
Monday 7 September5226.5
Tuesday 8 September3827.5
Wednesday 9 September5129
Thursday 10 September4128
Friday 11 September4426.5
Saturday 12 September3525
Sunday 13 September3920.5
Monday 14 September4125
Tuesday 15 September3727.5
Wednesday 16 September4426
Thursday 17 September4825.5
Friday 18 September4626
Saturday 19 September4222
Sunday 20 September4019

Share of posts by local hour

Show the figures as a table
Share of posts by Gazet van Antwerpen in each local hour, beside the median of its peers.
Local hourGazet van AntwerpenMedian of its peers
00:000.1%0.1%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:001.2%1.3%
07:005.2%4.7%
08:006%5.9%
09:006%6.6%
10:005.9%6.4%
11:005.7%6.7%
12:006.4%6.4%
13:006.1%6.4%
14:006.1%6.2%
15:005.7%6.5%
16:006.1%6.2%
17:006.5%6.4%
18:006.3%6.3%
19:006.3%6.1%
20:006%6%
21:006.3%6.1%
22:006.2%4.4%
23:001.9%1.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Gazet van Antwerpen on each local weekday, beside the median of its peers.
WeekdayGazet van AntwerpenMedian of its peers
Monday45.426.5
Tuesday44.627.4
Wednesday49.326.5
Thursday48.728.4
Friday46.627.2
Saturday42.126.4
Sunday40.824

What it posted

Show the figures as a table
Share of each format among posts by Gazet van Antwerpen, and the median across its peers.
FormatGazet van AntwerpenIts peers, median
Photo28%39%
Video or reel3%5%
Album0%1%
Link69%56%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Gazet van Antwerpen, 18:00 to midnight: 33%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, Gazet van Antwerpen posted 88% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Gazet van Antwerpen's peers are 18 news publishers in Benelux and France with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 18 peers, A to Z.

The peers

Its 18 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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