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The posting benchmark

L'Echo on Facebook, beside its peers

How L'Echo's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 24 peers: news publishers in Benelux and France with 50k to 500k followers.

Country
Belgium
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Belgium

L'Echo: 23.3 a day

Median in Belgium: 25.8 a day

That is 2.5 fewer a day than the median in Belgium.

Place the dots by

Posts a day14th/25Photos and video9th/25Evening posts21st/25Weekend day24th/25
Engagement per post17th/25Engagement a day9th/25Per 1,000 followers21st/25Comments per post7th/25Comments a day10th/25

L'Echo, Belgium

14thof 25

Rank among its peers, highest first, posts a day

L'Echo posted 23.3 times a day to Facebook. The median of its 24 peers: 24.5.

Its first gap: a weekend day

25 more posts a weekend would reach its peers' median. What it would take

Peers: 24 news publishers in Benelux and France with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

L'Echo's 24 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

L'Echo beside 24 peers

L'Echo and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day23.314th of 2524.5
Photos and video83%9th of 2536.6%
Evening posts26%21st of 2532%
Weekend day41%24th of 2583%
Engagement per post2917th of 2541
Engagement a day5,9579th of 252,643
Engagement per 1,000 followers0.1521st of 250.25
Comments per post647th of 2539
Comments a day1,49810th of 25757

What it would take

What would reaching the median of its peers take?

L'Echo's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

25more posts a weekend

11 on Saturday and 14 on Sunday, to bring each to the median of its peers

On a weekend day, L'Echo posts 41% of a weekday's posts. The median of its peers: 83%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • L'Echo
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
L'EchoA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday26.80
Tuesday280
Wednesday29.60
Thursday29.80
Friday26.10
Saturday13.323.411
Sunday9.823.414

The other measures, in posts

  • Posts a day

    23.3 now; the median of its peers 24.5

    1.2 more a day, 9 a week

  • Evening posts

    18:00 to midnight: 26% of its posts; the median of its peers 32%

    10 more of its 163 posts a week between 18:00 and midnight: 43 now, 53 at the median
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

L'Echo's posts drew 1,498 comments a day, 2.0 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside L'Echo's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How L'Echo posted, beside its peers

Its own posts beside its 24 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • L'Echo
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by L'Echo, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayL'EchoMedian of its peers
Monday 29 June2524.5
Tuesday 30 June2523.5
Wednesday 1 July3626.5
Thursday 2 July2626
Friday 3 July2523.5
Saturday 4 July1419.5
Sunday 5 July1121
Monday 6 July2825.5
Tuesday 7 July2929
Wednesday 8 July3327.5
Thursday 9 July3125.5
Friday 10 July3030
Saturday 11 July921
Sunday 12 July516.5
Monday 13 July2625
Tuesday 14 July2528.5
Wednesday 15 July2526
Thursday 16 July2625
Friday 17 July2426.5
Saturday 18 July1119.5
Sunday 19 July916
Monday 20 July2523
Tuesday 21 July2022.5
Wednesday 22 July2524.5
Thursday 23 July2725
Friday 24 July2425
Saturday 25 July1023
Sunday 26 July519
Monday 27 July2423
Tuesday 28 July2524.5
Wednesday 29 July2526
Thursday 30 July2424
Friday 31 July2422.5
Saturday 1 August822
Sunday 2 August720
Monday 3 August2624
Tuesday 4 August2322
Wednesday 5 August2423
Thursday 6 August3124.5
Friday 7 August2424.5
Saturday 8 August820
Sunday 9 August716
Monday 10 August2024.5
Tuesday 11 August3226
Wednesday 12 August3024
Thursday 13 August2325
Friday 14 August2827
Saturday 15 August1524
Sunday 16 August1918.5
Monday 17 August2725.5
Tuesday 18 August3123
Wednesday 19 August3026.5
Thursday 20 August2927
Friday 21 August2522.5
Saturday 22 August1218.5
Sunday 23 August421
Monday 24 August3525.5
Tuesday 25 August3025.5
Wednesday 26 August3222.5
Thursday 27 August3625.5
Friday 28 August2622.5
Saturday 29 August1620.5
Sunday 30 August1519.5
Monday 31 August3126
Tuesday 1 September2623.5
Wednesday 2 September2824.5
Thursday 3 September3224.5
Friday 4 September2825
Saturday 5 September1618.5
Sunday 6 September1314.5
Monday 7 September2923.5
Tuesday 8 September3623
Wednesday 9 September3424
Thursday 10 September3624.5
Friday 11 September3122
Saturday 12 September1420
Sunday 13 September1117.5
Monday 14 September3322.5
Tuesday 15 September3323
Wednesday 16 September3325
Thursday 17 September3823
Friday 18 September2624
Saturday 19 September1418.5
Sunday 20 September1216.5

Share of posts by local hour

Show the figures as a table
Share of posts by L'Echo in each local hour, beside the median of its peers.
Local hourL'EchoMedian of its peers
00:002.6%0.1%
01:000.2%0%
02:000%0%
03:000.2%0%
04:000%0%
05:000%0%
06:004.7%1.2%
07:005.7%5.3%
08:005.2%6%
09:006.7%6.2%
10:006.3%6.2%
11:006.5%6.2%
12:006.3%6.4%
13:006.5%6.2%
14:005.6%6.3%
15:005.4%6.4%
16:006.3%6.3%
17:005.7%6.4%
18:006%6.3%
19:006.7%6.5%
20:006.8%6.2%
21:004.1%6.5%
22:001.6%4.2%
23:000.9%1.1%

Posts a day by weekday

Show the figures as a table
Posts a day by L'Echo on each local weekday, beside the median of its peers.
WeekdayL'EchoMedian of its peers
Monday26.824.8
Tuesday2825.1
Wednesday29.625.3
Thursday29.826.1
Friday26.125.6
Saturday13.320.4
Sunday9.7519.3

What it posted

Show the figures as a table
Share of each format among posts by L'Echo, and the median across its peers.
FormatL'EchoIts peers, median
Photo79%31%
Video or reel2%4%
Album2%1%
Link17%64%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • L'Echo, 18:00 to midnight: 26%
  • Median of its peers, 18:00 to midnight: 32%
  • On a weekend day, L'Echo posted 41% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

L'Echo's peers are 24 news publishers in Benelux and France with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 24 peers, A to Z.

The peers

Its 24 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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