Skip to content

The posting benchmark

Gujarati Mid-day on Facebook, beside its peers

How Gujarati Mid-day's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 15 peers: news publishers and news agencies in Asia with 30k to 300k followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within India

Gujarati Mid-day: 41.4 a day

Median in India: 93.1 a day

That is 51.7 fewer a day than the median in India.

Place the dots by

Posts a day2nd/16Photos and video8th/16Evening posts15th/15Weekend day5th/15
Engagement per post11th/16Engagement a day8th/16Per 1,000 followers11th/16Comments per post11th/16Comments a day9th/16

Gujarati Mid-day, India

2ndof 16

Rank among its peers, highest first, posts a day

Gujarati Mid-day posted 41.4 times a day to Facebook. The median of its 15 peers: 27.1.

Its first gap: evening posts

32 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 15 news publishers and news agencies in Asia with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

Gujarati Mid-day's 15 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Gujarati Mid-day beside 15 peers

Gujarati Mid-day and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day41.42nd of 1627.1
Photos and video34%8th of 1630%
Evening posts8%15th of 1519%
Weekend day67%5th of 1555%
Engagement per post011th of 162
Engagement a day2058th of 16204
Engagement per 1,000 followers011th of 160.022
Comments per post0.511th of 161.7
Comments a day229th of 1623

What it would take

What would reaching the median of its peers take?

Gujarati Mid-day's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

32more posts a week

between 18:00 and midnight, of its 290 a week: 22 now, 54 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Gujarati Mid-day
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Gujarati Mid-day, 18:00 to midnight: 8%
  • Median of its peers, 18:00 to midnight: 19%
Show as a table
Posts in each local hour, beside the median of its peers
HourGujarati Mid-dayMedian of its peers
00:006.4%0.2%
01:006.4%0.0%
02:006.5%0.0%
03:006.3%0.0%
04:006.6%0.0%
05:006.3%0.0%
06:006.4%0.2%
07:006.4%3.0%
08:006.8%4.5%
09:009.7%4.6%
10:002.7%7.4%
11:001.9%9.9%
12:005.3%7.3%
13:002.4%7.7%
14:002.4%7.9%
15:002.8%10.4%
16:003.2%9.2%
17:004.0%7.8%
18:003.3%5.9%
19:003.1%5.2%
20:000.7%4.1%
21:000.2%3.1%
22:000.1%1.1%
23:000.1%0.5%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Gujarati Mid-day's posts drew 22 comments a day. The median of its peers: 23.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Gujarati Mid-day's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Gujarati Mid-day posted, beside its peers

Its own posts beside its 15 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Gujarati Mid-day
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Gujarati Mid-day, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayGujarati Mid-dayMedian of its peers
Monday 29 June319
Tuesday 30 June1017
Wednesday 1 July514
Thursday 2 July414
Friday 3 July317
Saturday 4 July38
Sunday 5 July29
Monday 6 July419
Tuesday 7 July518
Wednesday 8 July316
Thursday 9 July2419
Friday 10 July5124
Saturday 11 July339
Sunday 12 July327
Monday 13 July6027
Tuesday 14 July5318
Wednesday 15 July5922
Thursday 16 July5620
Friday 17 July6222
Saturday 18 July3111
Sunday 19 July329
Monday 20 July5829
Tuesday 21 July5419
Wednesday 22 July6020
Thursday 23 July7226
Friday 24 July3223
Saturday 25 July1411
Sunday 26 July511
Monday 27 July425
Tuesday 28 July3921
Wednesday 29 July6016
Thursday 30 July6221
Friday 31 July6423
Saturday 1 August3310
Sunday 2 August327
Monday 3 August5823
Tuesday 4 August5223
Wednesday 5 August5129
Thursday 6 August6123
Friday 7 August6227
Saturday 8 August519
Sunday 9 August347
Monday 10 August3322
Tuesday 11 August6727
Wednesday 12 August6323
Thursday 13 August6426
Friday 14 August5226
Saturday 15 August6314
Sunday 16 August278
Monday 17 August4023
Tuesday 18 August6624
Wednesday 19 August6123
Thursday 20 August5829
Friday 21 August5025
Saturday 22 August3512
Sunday 23 August338
Monday 24 August5331
Tuesday 25 August6223
Wednesday 26 August6121
Thursday 27 August6727
Friday 28 August3026
Saturday 29 August714
Sunday 30 August714
Monday 31 August3733
Tuesday 1 September6430
Wednesday 2 September6022
Thursday 3 September6419
Friday 4 September5933
Saturday 5 September2413
Sunday 6 September279
Monday 7 September5831
Tuesday 8 September5733
Wednesday 9 September5924
Thursday 10 September5230
Friday 11 September4121
Saturday 12 September3412
Sunday 13 September5011
Monday 14 September5225
Tuesday 15 September2925
Wednesday 16 September2023
Thursday 17 September3929
Friday 18 September6027
Saturday 19 September4615
Sunday 20 September529

Share of posts by local hour

Show the figures as a table
Share of posts by Gujarati Mid-day in each local hour, beside the median of its peers.
Local hourGujarati Mid-dayMedian of its peers
00:006.4%0.2%
01:006.4%0%
02:006.5%0%
03:006.3%0%
04:006.6%0%
05:006.3%0%
06:006.4%0.2%
07:006.4%3%
08:006.8%4.5%
09:009.7%4.6%
10:002.7%7.4%
11:001.9%9.9%
12:005.3%7.3%
13:002.4%7.7%
14:002.4%7.9%
15:002.8%10.4%
16:003.2%9.2%
17:004%7.8%
18:003.3%5.9%
19:003.1%5.2%
20:000.7%4.1%
21:000.2%3.1%
22:000.1%1.1%
23:000.1%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Gujarati Mid-day on each local weekday, beside the median of its peers.
WeekdayGujarati Mid-dayMedian of its peers
Monday34.626.6
Tuesday46.623.7
Wednesday46.721.8
Thursday50.323.5
Friday50.723.6
Saturday38.79.38
Sunday22.36.88

What it posted

Show the figures as a table
Share of each format among posts by Gujarati Mid-day, and the median across its peers.
FormatGujarati Mid-dayIts peers, median
Photo31%9%
Video or reel0%8%
Album4%0%
Link65%82%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Gujarati Mid-day, 18:00 to midnight: 8%
  • Median of its peers, 18:00 to midnight: 19%
  • On a weekend day, Gujarati Mid-day posted 67% of a weekday's posts. The median of its peers: 55%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Gujarati Mid-day's peers are 15 news publishers and news agencies in Asia with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 15 peers, A to Z.

The peers

Its 15 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us