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The posting benchmark

The Asahi Shimbun Asia & Japan Watch (AJW) on Facebook, beside its peers

How The Asahi Shimbun Asia & Japan Watch (AJW)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 23 peers: news publishers and news agencies in Asia with 50k to 500k followers.

Country
Japan
Sub-region
East Asia
Region
Asia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Japan

The Asahi Shimbun Asia & Japan Watch (AJW): 14.4 a day

Median in Japan: at least 12 a day

That is 2.4 more a day than the median in Japan.

Place the dots by

Posts a day18th/24Photos and video7th/24Evening posts18th/23Weekend day22nd/23
Engagement per post4th/24Engagement a day12th/24Per 1,000 followers8th/24Comments per post9th/24Comments a day7th/24

The Asahi Shimbun Asia & Japan Watch (AJW), Japan

18thof 24

Rank among its peers, highest first, posts a day

The Asahi Shimbun Asia & Japan Watch (AJW) posted 14.4 times a day to Facebook, at least 47% less than the median of 23 news publishers and news agencies in Asia with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: a weekend day

24 more posts a weekend would reach its peers' median. What it would take

See all nine measures

The Asahi Shimbun Asia & Japan Watch (AJW)'s 23 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Asahi Shimbun Asia & Japan Watch (AJW) beside 23 peers

The Asahi Shimbun Asia & Japan Watch (AJW) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day14.418th of 2427.1
Photos and video57%7th of 2434%
Evening posts14%18th of 2321.2%
Weekend day0%22nd of 2357%
Engagement per post74th of 243
Engagement a day53012th of 24499
Engagement per 1,000 followers0.0358th of 240.016
Comments per post4.49th of 241.7
Comments a day637th of 2439

What it would take

What would reaching the median of its peers take?

The Asahi Shimbun Asia & Japan Watch (AJW)'s posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

24more posts a weekend

12 on Saturday and 12 on Sunday, to bring each to the median of its peers

On a weekend day, The Asahi Shimbun Asia & Japan Watch (AJW) posts 0% of a weekday's posts. The median of its peers: 57%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • The Asahi Shimbun Asia & Japan Watch (AJW)
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
The Asahi Shimbun Asia & Japan Watch (AJW)A weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday24.30
Tuesday170
Wednesday20.60
Thursday18.60
Friday20.70
Saturday011.412
Sunday011.412

The other measures, in posts

  • Posts a day

    14.4 now; the median of its peers 27.1

    12.7 more a day, 89 a week

  • Evening posts

    18:00 to midnight: 13.5% of its posts; the median of its peers 21.2%

    8 more of its 101 posts a week between 18:00 and midnight: 14 now, 22 at the median
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Asahi Shimbun Asia & Japan Watch (AJW)'s posts drew 63 comments a day, 1.6 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Asahi Shimbun Asia & Japan Watch (AJW)'s.

Type its name, then choose it.

Or one of its peers

Day by day

How The Asahi Shimbun Asia & Japan Watch (AJW) posted, beside its peers

Its own posts beside its 23 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Asahi Shimbun Asia & Japan Watch (AJW)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Asahi Shimbun Asia & Japan Watch (AJW), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Asahi Shimbun Asia & Japan Watch (AJW)Median of its peers
Monday 29 June1625
Tuesday 30 June1526
Wednesday 1 July1422
Thursday 2 July925
Friday 3 July1724
Saturday 4 July018
Sunday 5 July310
Monday 6 July1626
Tuesday 7 July1826
Wednesday 8 July1620
Thursday 9 July1925
Friday 10 July1326
Saturday 11 July013
Sunday 12 July08
Monday 13 July3331
Tuesday 14 July1728
Wednesday 15 July2835
Thursday 16 July2027
Friday 17 July2228
Saturday 18 July016
Sunday 19 July012
Monday 20 July2928
Tuesday 21 July1026
Wednesday 22 July1927
Thursday 23 July2632
Friday 24 July1824
Saturday 25 July014
Sunday 26 July412
Monday 27 July2525
Tuesday 28 July2132
Wednesday 29 July1626
Thursday 30 July2124
Friday 31 July2322
Saturday 1 August022
Sunday 2 August08
Monday 3 August2726
Tuesday 4 August1427
Wednesday 5 August2429
Thursday 6 August1826
Friday 7 August1927
Saturday 8 August017
Sunday 9 August015
Monday 10 August2222
Tuesday 11 August029
Wednesday 12 August2127
Thursday 13 August1229
Friday 14 August2426
Saturday 15 August022
Sunday 16 August211
Monday 17 August2330
Tuesday 18 August2425
Wednesday 19 August1723
Thursday 20 August2231
Friday 21 August1626
Saturday 22 August016
Sunday 23 August012
Monday 24 August3129
Tuesday 25 August1630
Wednesday 26 August2123
Thursday 27 August1331
Friday 28 August2627
Saturday 29 August017
Sunday 30 August012
Monday 31 August2933
Tuesday 1 September1430
Wednesday 2 September2225
Thursday 3 September1725
Friday 4 September2422
Saturday 5 September015
Sunday 6 September613
Monday 7 September2035
Tuesday 8 September2632
Wednesday 9 September1827
Thursday 10 September2730
Friday 11 September1933
Saturday 12 September015
Sunday 13 September013
Monday 14 September2530
Tuesday 15 September1928
Wednesday 16 September2327
Thursday 17 September1734
Friday 18 September2730
Saturday 19 September018
Sunday 20 September014

Share of posts by local hour

Show the figures as a table
Share of posts by The Asahi Shimbun Asia & Japan Watch (AJW) in each local hour, beside the median of its peers.
Local hourThe Asahi Shimbun Asia & Japan Watch (AJW)Median of its peers
00:000%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000%0.3%
07:002.6%3.1%
08:001.2%5%
09:000.1%5.8%
10:000%7.9%
11:0017.7%7.7%
12:009.4%7.6%
13:007.3%7.4%
14:0011.3%7.5%
15:009.5%9.8%
16:0012.1%8.2%
17:0015.3%7.3%
18:0013.4%5.7%
19:000.1%5.8%
20:000%4.2%
21:000%3.9%
22:000%1.7%
23:000%0.9%

Posts a day by weekday

Show the figures as a table
Posts a day by The Asahi Shimbun Asia & Japan Watch (AJW) on each local weekday, beside the median of its peers.
WeekdayThe Asahi Shimbun Asia & Japan Watch (AJW)Median of its peers
Monday24.328.6
Tuesday1730.2
Wednesday20.626.6
Thursday18.629.1
Friday20.727
Saturday017.8
Sunday012.6

What it posted

Show the figures as a table
Share of each format among posts by The Asahi Shimbun Asia & Japan Watch (AJW), and the median across its peers.
FormatThe Asahi Shimbun Asia & Japan Watch (AJW)Its peers, median
Photo57%13%
Video or reel0%7%
Album0%1%
Link43%79%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Asahi Shimbun Asia & Japan Watch (AJW), 18:00 to midnight: 14%
  • Median of its peers, 18:00 to midnight: 21.2%
  • On a weekend day, The Asahi Shimbun Asia & Japan Watch (AJW) posted 0% of a weekday's posts. The median of its peers: 57%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Asahi Shimbun Asia & Japan Watch (AJW)'s peers are 23 news publishers and news agencies in Asia with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 23 peers, A to Z.

The peers

Its 23 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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