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The posting benchmark

ThinkChina on Facebook, beside its peers

How ThinkChina's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 11 peers: news publishers in Asia with 20k to 200k followers.

Country
Singapore
Sub-region
South-East Asia
Region
Asia
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Singapore

ThinkChina: 3.5 a day

No median is printed for Singapore.

Place the dots by

Posts a day12th/12Photos and video8th/12Evening posts3rd/11Weekend day8th/11
Engagement per post4th/12Engagement a day8th/12Per 1,000 followers3rd/12Comments per post4th/12Comments a day8th/12

ThinkChina, Singapore

12thof 12

Rank among its peers, highest first, posts a day

ThinkChina posted 3.5 times a day to Facebook, 81% less than the median of 11 news publishers in Asia with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

14.9 more posts a day would reach its peers' median. What it would take

See all nine measures

ThinkChina's 11 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

ThinkChina beside 11 peers

ThinkChina and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3.512th of 1218.4
Photos and video28%8th of 1257%
Evening posts30%3rd of 1117%
Weekend day56%8th of 1164%
Engagement per post34th of 122
Engagement a day1238th of 12204
Engagement per 1,000 followers0.0583rd of 120.035
Comments per post4.64th of 122.1
Comments a day168th of 1223

What it would take

What would reaching the median of its peers take?

14.9more posts a day

105 a week, to reach the median of its peers: 18.4 a day, against 3.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    28% of its posts; the median of its peers 57%

    8 more of its 25 posts a week as photos or video: 7 now, 15 at the median

  • Weekend day

    A weekend day: 56% of a weekday's posts; the median of its peers 64%

    2 more posts a weekend: 1 on Saturday and 1 on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

ThinkChina's posts drew 16 comments a day. The median of its peers: 23.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside ThinkChina's.

Type its name, then choose it.

Or one of its peers

Day by day

How ThinkChina posted, beside its peers

Its own posts beside its 11 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • ThinkChina
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by ThinkChina, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThinkChinaMedian of its peers
Monday 29 June614
Tuesday 30 June415
Wednesday 1 July314
Thursday 2 July311
Friday 3 July412
Saturday 4 July610
Sunday 5 July46
Monday 6 July616
Tuesday 7 July516
Wednesday 8 July211
Thursday 9 July419
Friday 10 July323
Saturday 11 July113
Sunday 12 July18
Monday 13 July427
Tuesday 14 July318
Wednesday 15 July422
Thursday 16 July619
Friday 17 July418
Saturday 18 July316
Sunday 19 July39
Monday 20 July421
Tuesday 21 July415
Wednesday 22 July314
Thursday 23 July422
Friday 24 July415
Saturday 25 July310
Sunday 26 July47
Monday 27 July313
Tuesday 28 July321
Wednesday 29 July416
Thursday 30 July420
Friday 31 July522
Saturday 1 August318
Sunday 2 August48
Monday 3 August326
Tuesday 4 August421
Wednesday 5 August432
Thursday 6 August418
Friday 7 August422
Saturday 8 August216
Sunday 9 August29
Monday 10 August122
Tuesday 11 August421
Wednesday 12 August421
Thursday 13 August517
Friday 14 August526
Saturday 15 August215
Sunday 16 August310
Monday 17 August523
Tuesday 18 August531
Wednesday 19 August521
Thursday 20 August532
Friday 21 August524
Saturday 22 August115
Sunday 23 August14
Monday 24 August331
Tuesday 25 August422
Wednesday 26 August321
Thursday 27 August419
Friday 28 August624
Saturday 29 August214
Sunday 30 August311
Monday 31 August429
Tuesday 1 September319
Wednesday 2 September523
Thursday 3 September519
Friday 4 September324
Saturday 5 September119
Sunday 6 September110
Monday 7 September539
Tuesday 8 September432
Wednesday 9 September425
Thursday 10 September530
Friday 11 September535
Saturday 12 September114
Sunday 13 September112
Monday 14 September425
Tuesday 15 September422
Wednesday 16 September323
Thursday 17 September335
Friday 18 September233
Saturday 19 September123
Sunday 20 September19

Share of posts by local hour

Show the figures as a table
Share of posts by ThinkChina in each local hour, beside the median of its peers.
Local hourThinkChinaMedian of its peers
00:000%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:000%0.2%
07:000%3.7%
08:000%5.1%
09:000.7%6.4%
10:006.1%6.1%
11:002.7%8.4%
12:001.7%9.4%
13:002.7%8.8%
14:006.4%9.8%
15:0011.9%9.9%
16:0013.2%8.8%
17:0024.8%6.7%
18:0017.6%5.3%
19:006.8%4.4%
20:003.7%3.2%
21:001.7%2.6%
22:000%0.8%
23:000%0.2%

Posts a day by weekday

Show the figures as a table
Posts a day by ThinkChina on each local weekday, beside the median of its peers.
WeekdayThinkChinaMedian of its peers
Monday422.9
Tuesday3.9220.5
Wednesday3.6720.5
Thursday4.3320.4
Friday4.1721.2
Saturday2.1713.2
Sunday2.336.88

What it posted

Show the figures as a table
Share of each format among posts by ThinkChina, and the median across its peers.
FormatThinkChinaIts peers, median
Photo5%29%
Video or reel22%4%
Album0%1%
Link73%67%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • ThinkChina, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 17%
  • On a weekend day, ThinkChina posted 56% of a weekday's posts. The median of its peers: 64%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

ThinkChina's peers are 11 news publishers in Asia with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 11 peers, A to Z.

The peers

Its 11 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us