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The posting benchmark

Indian Express Tamil on Facebook, beside its peers

How Indian Express Tamil's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 23 peers: news publishers and news agencies in Asia with 50k to 500k followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within India

Indian Express Tamil: 34.5 a day

Median in India: 93.1 a day

That is 58.6 fewer a day than the median in India.

Place the dots by

Posts a day7th/24Photos and video21st/24Evening posts5th/23Weekend day19th/23
Engagement per post18th/24Engagement a day24th/24Per 1,000 followers18th/24Comments per post24th/24Comments a day24th/24

Indian Express Tamil, India

7thof 24

Rank among its peers, highest first, posts a day

Indian Express Tamil posted 34.5 times a day to Facebook. The median of its 23 peers: 22.

Its first gap: photos and video

76 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 23 news publishers and news agencies in Asia with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

Indian Express Tamil's 23 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Indian Express Tamil beside 23 peers

Indian Express Tamil and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day34.57th of 2422
Photos and video3%21st of 2434%
Evening posts32%5th of 2320%
Weekend day32%19th of 2357%
Engagement per post018th of 244
Engagement a day6.324th of 24644
Engagement per 1,000 followers018th of 240.021
Comments per post024th of 242.2
Comments a day0.524th of 2441

What it would take

What would reaching the median of its peers take?

Indian Express Tamil's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

76more posts a week

as photos or video, of its 242 a week: 8 now, 84 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 242 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 32% of a weekday's posts; the median of its peers 57%

    22 more posts a weekend: 15 on Saturday and 7 on Sunday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Indian Express Tamil's Facebook posts drew 0.5 comments a day, at least 99% less than the median of 23 news publishers and news agencies in Asia with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Indian Express Tamil's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Indian Express Tamil posted, beside its peers

Its own posts beside its 23 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Indian Express Tamil
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Indian Express Tamil, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayIndian Express TamilMedian of its peers
Monday 29 June825
Tuesday 30 June724
Wednesday 1 July422
Thursday 2 July724
Friday 3 July823
Saturday 4 July115
Sunday 5 July710
Monday 6 July725
Tuesday 7 July626
Wednesday 8 July619
Thursday 9 July925
Friday 10 July1126
Saturday 11 July113
Sunday 12 July88
Monday 13 July831
Tuesday 14 July728
Wednesday 15 July835
Thursday 16 July824
Friday 17 July922
Saturday 18 July015
Sunday 19 July510
Monday 20 July828
Tuesday 21 July823
Wednesday 22 July721
Thursday 23 July726
Friday 24 July823
Saturday 25 July014
Sunday 26 July712
Monday 27 July725
Tuesday 28 July727
Wednesday 29 July819
Thursday 30 July1122
Friday 31 July822
Saturday 1 August018
Sunday 2 August87
Monday 3 August2026
Tuesday 4 August2225
Wednesday 5 August3624
Thursday 6 August2723
Friday 7 August2723
Saturday 8 August616
Sunday 9 August1912
Monday 10 August2721
Tuesday 11 August3427
Wednesday 12 August5323
Thursday 13 August4426
Friday 14 August3822
Saturday 15 August1416
Sunday 16 August188
Monday 17 August4524
Tuesday 18 August4624
Wednesday 19 August6021
Thursday 20 August7029
Friday 21 August6924
Saturday 22 August1215
Sunday 23 August268
Monday 24 August6128
Tuesday 25 August6727
Wednesday 26 August7319
Thursday 27 August7627
Friday 28 August7825
Saturday 29 August1412
Sunday 30 August2811
Monday 31 August8029
Tuesday 1 September8328
Wednesday 2 September8523
Thursday 3 September7919
Friday 4 September6721
Saturday 5 September1913
Sunday 6 September339
Monday 7 September8331
Tuesday 8 September10131
Wednesday 9 September10024
Thursday 10 September10427
Friday 11 September9422
Saturday 12 September2514
Sunday 13 September4011
Monday 14 September10722
Tuesday 15 September10028
Wednesday 16 September10123
Thursday 17 September9429
Friday 18 September8727
Saturday 19 September2416
Sunday 20 September499

Share of posts by local hour

Show the figures as a table
Share of posts by Indian Express Tamil in each local hour, beside the median of its peers.
Local hourIndian Express TamilMedian of its peers
00:002.5%0.1%
01:001.5%0%
02:001.7%0%
03:001.6%0%
04:001.9%0%
05:001.9%0%
06:001.8%0.1%
07:002.5%2.8%
08:003.3%4.3%
09:003.6%5.8%
10:004.3%7.6%
11:005.7%7.8%
12:005.7%7.8%
13:005.9%7.6%
14:005.8%7.8%
15:006.5%10.5%
16:006.5%8.6%
17:005.4%7.9%
18:004.8%5.8%
19:005.2%5.5%
20:005.5%4.2%
21:005%3.9%
22:005.1%1.5%
23:006.3%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Indian Express Tamil on each local weekday, beside the median of its peers.
WeekdayIndian Express TamilMedian of its peers
Monday39.124.4
Tuesday40.626.6
Wednesday43.821.8
Thursday45.825.3
Friday44.821.6
Saturday9.4217.1
Sunday17.88.79

What it posted

Show the figures as a table
Share of each format among posts by Indian Express Tamil, and the median across its peers.
FormatIndian Express TamilIts peers, median
Photo0%13%
Video or reel0%7%
Album3%1%
Link97%79%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Indian Express Tamil, 18:00 to midnight: 32%
  • Median of its peers, 18:00 to midnight: 20%
  • On a weekend day, Indian Express Tamil posted 32% of a weekday's posts. The median of its peers: 57%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Indian Express Tamil's peers are 23 news publishers and news agencies in Asia with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 23 peers, A to Z.

The peers

Its 23 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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