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The posting benchmark

The Pioneer on Facebook, beside its peers

How The Pioneer's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: news publishers in Asia with 20k to 200k followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within India

The Pioneer: 5 a day

Median in India: 93.1 a day

That is 88.2 fewer a day than the median in India.

Place the dots by

Posts a day12th/13Photos and video1st/13Evening posts11th/12Weekend day4th/12
Engagement per post5th/13Engagement a day7th/13Per 1,000 followers6th/13Comments per post3rd/13Comments a day7th/13

The Pioneer, India

12thof 13

Rank among its peers, highest first, posts a day

The Pioneer posted 5 times a day to Facebook, 78% less than the median of 12 news publishers in Asia with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

17.8 more posts a day would reach its peers' median. What it would take

See all nine measures

The Pioneer's 12 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Pioneer beside 12 peers

The Pioneer and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day512th of 1322.7
Photos and video100%1st of 1332%
Evening posts8%11th of 1220%
Weekend day81%4th of 1262%
Engagement per post35th of 132.5
Engagement a day2047th of 13195
Engagement per 1,000 followers0.0416th of 130.029
Comments per post4.73rd of 131.9
Comments a day237th of 1330

What it would take

What would reaching the median of its peers take?

17.8more posts a day

125 a week, to reach the median of its peers: 22.7 a day, against 5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 8% of its posts; the median of its peers 20%

    4 more of its 35 posts a week between 18:00 and midnight: 3 now, 7 at the median
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Pioneer's posts drew 23 comments a day. The median of its peers: 30.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Pioneer's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Pioneer posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Pioneer
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Pioneer, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe PioneerMedian of its peers
Monday 29 June1215
Tuesday 30 June1018
Wednesday 1 July313.5
Thursday 2 July412.5
Friday 3 July614.5
Saturday 4 July510
Sunday 5 July36.5
Monday 6 July417
Tuesday 7 July617
Wednesday 8 July913
Thursday 9 July521.5
Friday 10 July424
Saturday 11 July514.5
Sunday 12 July29
Monday 13 July227
Tuesday 14 July419
Wednesday 15 July322.5
Thursday 16 July219.5
Friday 17 July320
Saturday 18 July216.5
Sunday 19 July49.5
Monday 20 July225
Tuesday 21 July118.5
Wednesday 22 July416.5
Thursday 23 July424
Friday 24 July216.5
Saturday 25 July410.5
Sunday 26 July58.5
Monday 27 July517
Tuesday 28 July522
Wednesday 29 July516
Thursday 30 July620.5
Friday 31 July422.5
Saturday 1 August320
Sunday 2 August48.5
Monday 3 August524.5
Tuesday 4 August521.5
Wednesday 5 August231
Thursday 6 August520.5
Friday 7 August224.5
Saturday 8 August216.5
Sunday 9 August312.5
Monday 10 August424.5
Tuesday 11 August324
Wednesday 12 August325.5
Thursday 13 August1621.5
Friday 14 August2625
Saturday 15 August920.5
Sunday 16 August010.5
Monday 17 August022
Tuesday 18 August627.5
Wednesday 19 August2120
Thursday 20 August1532
Friday 21 August1624.5
Saturday 22 August1015.5
Sunday 23 August37.5
Monday 24 August029
Tuesday 25 August1023.5
Wednesday 26 August620
Thursday 27 August1223
Friday 28 August1325
Saturday 29 August1712.5
Sunday 30 August2110.5
Monday 31 August1531
Tuesday 1 September024.5
Wednesday 2 September024
Thursday 3 September022
Friday 4 September028.5
Saturday 5 September021
Sunday 6 September015.5
Monday 7 September035
Tuesday 8 September632.5
Wednesday 9 September024.5
Thursday 10 September030
Friday 11 September328
Saturday 12 September014
Sunday 13 September013
Monday 14 September027.5
Tuesday 15 September025.5
Wednesday 16 September121.5
Thursday 17 September432
Friday 18 September030
Saturday 19 September023.5
Sunday 20 September012

Share of posts by local hour

Show the figures as a table
Share of posts by The Pioneer in each local hour, beside the median of its peers.
Local hourThe PioneerMedian of its peers
00:000%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.2%
06:000%0.3%
07:005.5%3.1%
08:006.3%5.2%
09:006.7%5.9%
10:007%5.6%
11:009.1%6.7%
12:0014.4%7.9%
13:0013%7.9%
14:0011.5%8.5%
15:008.4%10.6%
16:006.3%10.5%
17:003.4%7.5%
18:003.9%6.9%
19:001.7%4.7%
20:000.7%4.3%
21:001.2%3.2%
22:000.7%0.8%
23:000.2%0.1%

Posts a day by weekday

Show the figures as a table
Posts a day by The Pioneer on each local weekday, beside the median of its peers.
WeekdayThe PioneerMedian of its peers
Monday4.0824.3
Tuesday4.6724
Wednesday4.7520.6
Thursday6.0822.1
Friday6.5821.7
Saturday4.7516.9
Sunday3.758

What it posted

Show the figures as a table
Share of each format among posts by The Pioneer, and the median across its peers.
FormatThe PioneerIts peers, median
Photo89%8%
Video or reel7%7%
Album4%0%
Link0%84%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Pioneer, 18:00 to midnight: 8%
  • Median of its peers, 18:00 to midnight: 20%
  • On a weekend day, The Pioneer posted 81% of a weekday's posts. The median of its peers: 62%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Pioneer's peers are 12 news publishers in Asia with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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