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The posting benchmark

India Today NE on Facebook, beside its peers

How India Today NE's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 40 peers: broadcasters worldwide with 200k to 2m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Broadcaster
Followers
100k to 1m

Within India

India Today NE: 75 a day

Median in India: 93.1 a day

That is 18.1 fewer a day than the median in India.

Place the dots by

Posts a day5th/41Photos and video23rd/41Evening posts6th/36Weekend day15th/36
Engagement per post34th/41Engagement a day4th/41Per 1,000 followers28th/41Comments per post23rd/41Comments a day14th/41

India Today NE, India

5thof 41

Rank among its peers, highest first, posts a day

India Today NE posted 75 times a day to Facebook, 2.4 times the median of 40 broadcasters worldwide with 200k to 2m followers, 29 June to 20 September 2026.

The comments its posts draw

2,769 comments a day, 1.8 times the median of its peers. What it would take

See all nine measures

India Today NE's 40 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

India Today NE beside 40 peers

India Today NE and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day755th of 4130.9
Photos and video75%23rd of 4182%
Evening posts37.4%6th of 3628%
Weekend day80%15th of 3678%
Engagement per post2434th of 4186
Engagement a day45,7784th of 4110,816
Engagement per 1,000 followers0.04228th of 410.093
Comments per post3723rd of 4158
Comments a day2,76914th of 411,515

The comments

The comments its posts draw

2,769comments a day

on its Facebook posts, 1.8 times the median of its peers (1,515)

Spread evenly over 24 hours, that is 115 an hour, about 2 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: India Today NE beside its 40 peers

  • India Today NE: 2,769 a day
  • Median of its peers: 1,515
  • 90th percentile of its peers: 6,271
  • Middle half of its peers: 532 to 3,400
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Photos and video

    75% of its posts; the median of its peers 82%

    36 more of its 525 posts a week as photos or video: 394 now, 430 at the median
  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside India Today NE's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How India Today NE posted, beside its peers

Its own posts beside its 40 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • India Today NE
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by India Today NE, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayIndia Today NEMedian of its peers
Monday 29 June8332
Tuesday 30 June7637
Wednesday 1 July7634.5
Thursday 2 July7038
Friday 3 July7730
Saturday 4 July5324
Sunday 5 July4021
Monday 6 July7831.5
Tuesday 7 July6236.5
Wednesday 8 July6633
Thursday 9 July7638.5
Friday 10 July7734
Saturday 11 July5725
Sunday 12 July6023
Monday 13 July8529
Tuesday 14 July7235
Wednesday 15 July6833.5
Thursday 16 July7736
Friday 17 July8230.5
Saturday 18 July6323.5
Sunday 19 July6520.5
Monday 20 July9932.5
Tuesday 21 July8730.5
Wednesday 22 July10231.5
Thursday 23 July10730.5
Friday 24 July12029.5
Saturday 25 July6124
Sunday 26 July5722.5
Monday 27 July10229
Tuesday 28 July8033.5
Wednesday 29 July8831.5
Thursday 30 July7632
Friday 31 July8132
Saturday 1 August7321
Sunday 2 August6819.5
Monday 3 August7030.5
Tuesday 4 August7535
Wednesday 5 August7736.5
Thursday 6 August7535
Friday 7 August6729.5
Saturday 8 August5520.5
Sunday 9 August5822.5
Monday 10 August9030
Tuesday 11 August9031
Wednesday 12 August8434.5
Thursday 13 August9433.5
Friday 14 August7830.5
Saturday 15 August7324.5
Sunday 16 August5618.5
Monday 17 August6230
Tuesday 18 August6533.5
Wednesday 19 August7835
Thursday 20 August6034
Friday 21 August4733.5
Saturday 22 August5625
Sunday 23 August6219.5
Monday 24 August7030
Tuesday 25 August6534.5
Wednesday 26 August6134.5
Thursday 27 August7037
Friday 28 August9436
Saturday 29 August7722.5
Sunday 30 August5722.5
Monday 31 August6532.5
Tuesday 1 September8535
Wednesday 2 September7137
Thursday 3 September7935.5
Friday 4 September7031.5
Saturday 5 September7223.5
Sunday 6 September7420
Monday 7 September7929
Tuesday 8 September9929.5
Wednesday 9 September7332.5
Thursday 10 September7837
Friday 11 September9239
Saturday 12 September7225
Sunday 13 September6223.5
Monday 14 September7930
Tuesday 15 September10436
Wednesday 16 September9035.5
Thursday 17 September10434.5
Friday 18 September6838
Saturday 19 September8925
Sunday 20 September6721

Share of posts by local hour

Show the figures as a table
Share of posts by India Today NE in each local hour, beside the median of its peers.
Local hourIndia Today NEMedian of its peers
00:000.2%0.1%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:000%1.7%
07:000%5%
08:003.6%5.5%
09:005.8%5.7%
10:004.7%6.5%
11:004.8%6.5%
12:005.9%6.9%
13:005.7%7%
14:008.2%6.8%
15:008.9%6.7%
16:007%6.5%
17:007.8%6.8%
18:007.2%6.8%
19:007.3%6.2%
20:007.9%5.4%
21:007.7%5%
22:005.5%3.4%
23:001.8%1.3%

Posts a day by weekday

Show the figures as a table
Posts a day by India Today NE on each local weekday, beside the median of its peers.
WeekdayIndia Today NEMedian of its peers
Monday80.330.8
Tuesday8030.9
Wednesday77.631.3
Thursday79.932.1
Friday80.329.5
Saturday66.823.7
Sunday60.424.5

What it posted

Show the figures as a table
Share of each format among posts by India Today NE, and the median across its peers.
FormatIndia Today NEIts peers, median
Photo39%51%
Video or reel35%24%
Album1%2%
Link25%23%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • India Today NE, 18:00 to midnight: 37.4%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, India Today NE posted 80% of a weekday's posts. The median of its peers: 78%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

India Today NE's peers are 40 broadcasters worldwide with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 40 peers, A to Z.

The peers

Its 40 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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