Skip to content

The posting benchmark

ET Now on Facebook, beside its peers

How ET Now's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 22 peers: broadcasters in India with 500k to 5m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Broadcaster
Followers
1m to 10m

Within India

ET Now: 63 a day

Median in India: 93.1 a day

That is 30.1 fewer a day than the median in India.

Place the dots by

Posts a day15th/23Photos and video5th/23Evening posts23rd/23Weekend day18th/23
Engagement per post19th/23Engagement a day21st/23Per 1,000 followers14th/23Comments per post21st/23Comments a day21st/23

ET Now, India

15thof 23

Rank among its peers, highest first, posts a day

ET Now posted 63 times a day to Facebook. The median of its 22 peers: 88.8.

Its first gap: evening posts

48 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 22 broadcasters in India with 500k to 5m followers, 12 weeks to 20 September 2026.

See all nine measures

ET Now's 22 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

ET Now beside 22 peers

ET Now and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day6315th of 2388.8
Photos and video93%5th of 2374%
Evening posts19%23rd of 2329%
Weekend day68%18th of 2386%
Engagement per post1319th of 2333
Engagement a day7,20821st of 2342,009
Engagement per 1,000 followers0.009714th of 230.012
Comments per post8.221st of 2318
Comments a day51521st of 231,445

What it would take

What would reaching the median of its peers take?

ET Now's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

48more posts a week

between 18:00 and midnight, of its 441 a week: 82 now, 130 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • ET Now
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • ET Now, 18:00 to midnight: 19%
  • Median of its peers, 18:00 to midnight: 29%
Show as a table
Posts in each local hour, beside the median of its peers
HourET NowMedian of its peers
00:002.0%0.3%
01:000.6%0.0%
02:001.5%0.0%
03:000.8%0.0%
04:001.6%0.0%
05:000.4%0.0%
06:001.5%1.2%
07:000.9%4.1%
08:004.1%4.7%
09:007.3%5.2%
10:007.9%5.9%
11:007.3%6.8%
12:007.0%7.0%
13:007.8%6.8%
14:007.2%6.5%
15:009.2%6.8%
16:007.8%7.2%
17:006.6%7.5%
18:004.4%7.0%
19:003.8%6.6%
20:005.0%5.8%
21:002.5%5.7%
22:001.6%3.6%
23:001.2%1.3%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    63 now; the median of its peers 88.8

    25.8 more a day, 181 a week

  • Weekend day

    A weekend day: 68% of a weekday's posts; the median of its peers 86%

    26 more posts a weekend: 16 on Saturday and 10 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

ET Now's Facebook posts drew 515 comments a day, 64% less than the median of 22 broadcasters in India with 500k to 5m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside ET Now's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How ET Now posted, beside its peers

Its own posts beside its 22 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • ET Now
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by ET Now, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayET NowMedian of its peers
Monday 29 June5794
Tuesday 30 June87115
Wednesday 1 July90103
Thursday 2 July86104
Friday 3 July58107
Saturday 4 July3459
Sunday 5 July5056.5
Monday 6 July5793.5
Tuesday 7 July72105
Wednesday 8 July8098
Thursday 9 July9193
Friday 10 July5882.5
Saturday 11 July4560.5
Sunday 12 July4857
Monday 13 July7097.5
Tuesday 14 July7998.5
Wednesday 15 July7299
Thursday 16 July6392.5
Friday 17 July4886
Saturday 18 July4672.5
Sunday 19 July6356.5
Monday 20 July4489.5
Tuesday 21 July7785
Wednesday 22 July8889
Thursday 23 July7193
Friday 24 July5485.5
Saturday 25 July4961
Sunday 26 July5461
Monday 27 July59103
Tuesday 28 July8491.5
Wednesday 29 July85100
Thursday 30 July7293
Friday 31 July4589.5
Saturday 1 August4378
Sunday 2 August5169.5
Monday 3 August5993
Tuesday 4 August65113
Wednesday 5 August81111
Thursday 6 August8098.5
Friday 7 August5089
Saturday 8 August3967
Sunday 9 August4566.5
Monday 10 August46110
Tuesday 11 August7098.5
Wednesday 12 August78103
Thursday 13 August7999.5
Friday 14 August6786.5
Saturday 15 August4277.5
Sunday 16 August4155.5
Monday 17 August4992
Tuesday 18 August60104
Wednesday 19 August80105
Thursday 20 August8494
Friday 21 August5590.5
Saturday 22 August4366
Sunday 23 August4451.5
Monday 24 August70102
Tuesday 25 August9096
Wednesday 26 August8477.5
Thursday 27 August7270.5
Friday 28 August5297.5
Saturday 29 August6362
Sunday 30 August5458.5
Monday 31 August5780
Tuesday 1 September7688.5
Wednesday 2 September7387
Thursday 3 September8084
Friday 4 September60107
Saturday 5 September3766.5
Sunday 6 September5075.5
Monday 7 September5890
Tuesday 8 September7887
Wednesday 9 September10186.5
Thursday 10 September8788
Friday 11 September6195.5
Saturday 12 September3771
Sunday 13 September5865.5
Monday 14 September4878
Tuesday 15 September6884.5
Wednesday 16 September66101
Thursday 17 September76109
Friday 18 September5683
Saturday 19 September4070.5
Sunday 20 September5255.5

Share of posts by local hour

Show the figures as a table
Share of posts by ET Now in each local hour, beside the median of its peers.
Local hourET NowMedian of its peers
00:002%0.3%
01:000.6%0%
02:001.5%0%
03:000.8%0%
04:001.6%0%
05:000.4%0%
06:001.5%1.2%
07:000.9%4.1%
08:004.1%4.7%
09:007.3%5.2%
10:007.9%5.9%
11:007.3%6.8%
12:007%7%
13:007.8%6.8%
14:007.2%6.5%
15:009.2%6.8%
16:007.8%7.2%
17:006.6%7.5%
18:004.4%7%
19:003.8%6.6%
20:005%5.8%
21:002.5%5.7%
22:001.6%3.6%
23:001.2%1.3%

Posts a day by weekday

Show the figures as a table
Posts a day by ET Now on each local weekday, beside the median of its peers.
WeekdayET NowMedian of its peers
Monday57.489.3
Tuesday72.892.8
Wednesday80.993.9
Thursday79.388.7
Friday56.587.9
Saturday4471.3
Sunday49.964

What it posted

Show the figures as a table
Share of each format among posts by ET Now, and the median across its peers.
FormatET NowIts peers, median
Photo51%31%
Video or reel30%53%
Album12%1%
Link7%14%
Text only0%2%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • ET Now, 18:00 to midnight: 19%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, ET Now posted 68% of a weekday's posts. The median of its peers: 86%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

ET Now's peers are 22 broadcasters in India with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 22 peers, A to Z.

The peers

Its 22 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us