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The posting benchmark

NDTV Profit on Facebook, beside its peers

How NDTV Profit's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: broadcasters in India with 300k to 3m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Broadcaster
Followers
100k to 1m

Within India

NDTV Profit: 62 a day

Median in India: 93.1 a day

That is 31.1 fewer a day than the median in India.

Place the dots by

Posts a day8th/13Photos and video11th/13Evening posts11th/13Weekend day13th/13
Engagement per post13th/13Engagement a day7th/13Per 1,000 followers13th/13Comments per post10th/13Comments a day10th/13

NDTV Profit, India

8thof 13

Rank among its peers, highest first, posts a day

NDTV Profit posted 62 times a day to Facebook. The median of its 12 peers: 69.

Its first gap: a weekend day

76 more posts a weekend would reach its peers' median. What it would take

Peers: 12 broadcasters in India with 300k to 3m followers, 12 weeks to 20 September 2026.

See all nine measures

NDTV Profit's 12 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

NDTV Profit beside 12 peers

NDTV Profit and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day628th of 1369
Photos and video42%11th of 1384%
Evening posts22%11th of 1328%
Weekend day30%13th of 1379%
Engagement per post113th of 1328
Engagement a day16,6907th of 1319,158
Engagement per 1,000 followers0.001213th of 130.011
Comments per post9.310th of 1318
Comments a day57510th of 13842

What it would take

What would reaching the median of its peers take?

NDTV Profit's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

76more posts a weekend

39 on Saturday and 37 on Sunday, to bring each to the median of its peers

On a weekend day, NDTV Profit posts 30% of a weekday's posts. The median of its peers: 79%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • NDTV Profit
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
NDTV ProfitA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday69.80
Tuesday76.80
Wednesday86.70
Thursday82.30
Friday71.70
Saturday22.361.139
Sunday24.561.137

The other measures, in posts

  • Posts a day

    62 now; the median of its peers 69

    7 more a day, 49 a week

  • Photos and video

    42% of its posts; the median of its peers 84%

    183 more of its 434 posts a week as photos or video: 181 now, 364 at the median

  • Evening posts

    18:00 to midnight: 22.1% of its posts; the median of its peers 27.9%

    26 more of its 434 posts a week between 18:00 and midnight: 96 now, 122 at the median

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

NDTV Profit's Facebook posts drew 575 comments a day, 32% less than the median of 12 broadcasters in India with 300k to 3m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside NDTV Profit's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How NDTV Profit posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • NDTV Profit
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by NDTV Profit, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNDTV ProfitMedian of its peers
Monday 29 June8574
Tuesday 30 June8981.5
Wednesday 1 July6880.5
Thursday 2 July7878
Friday 3 July6458
Saturday 4 July2848
Sunday 5 July3542.5
Monday 6 July6670.5
Tuesday 7 July7370
Wednesday 8 July8570.5
Thursday 9 July9283.5
Friday 10 July6562.5
Saturday 11 July3046.5
Sunday 12 July3746
Monday 13 July6777.5
Tuesday 14 July7671
Wednesday 15 July9078.5
Thursday 16 July5473.5
Friday 17 July4258
Saturday 18 July1656.5
Sunday 19 July142
Monday 20 July6168
Tuesday 21 July5380
Wednesday 22 July3186.5
Thursday 23 July7874
Friday 24 July8562
Saturday 25 July3150
Sunday 26 July5445
Monday 27 July5767
Tuesday 28 July7581
Wednesday 29 July9978.5
Thursday 30 July7572
Friday 31 July7548
Saturday 1 August1753.5
Sunday 2 August248.5
Monday 3 August8367
Tuesday 4 August13070
Wednesday 5 August12476
Thursday 6 August12172.5
Friday 7 August8858.5
Saturday 8 August2144
Sunday 9 August3748.5
Monday 10 August12154
Tuesday 11 August5073
Wednesday 12 August11779.5
Thursday 13 August9779
Friday 14 August8572.5
Saturday 15 August3544.5
Sunday 16 August1646
Monday 17 August7560.5
Tuesday 18 August7763
Wednesday 19 August9368.5
Thursday 20 August9457
Friday 21 August7248
Saturday 22 August1647.5
Sunday 23 August1143
Monday 24 August9766.5
Tuesday 25 August11768
Wednesday 26 August10157.5
Thursday 27 August9363.5
Friday 28 August10162.5
Saturday 29 August1649
Sunday 30 August2649
Monday 31 August6164.5
Tuesday 1 September5880.5
Wednesday 2 September3972
Thursday 3 September4470.5
Friday 4 September3565
Saturday 5 September2248
Sunday 6 September4544
Monday 7 September4372.5
Tuesday 8 September3866.5
Wednesday 9 September8779.5
Thursday 10 September7782.5
Friday 11 September6770
Saturday 12 September1755.5
Sunday 13 September2151
Monday 14 September2176
Tuesday 15 September8465.5
Wednesday 16 September10965
Thursday 17 September8170.5
Friday 18 September8360
Saturday 19 September1647
Sunday 20 September1049.5

Share of posts by local hour

Show the figures as a table
Share of posts by NDTV Profit in each local hour, beside the median of its peers.
Local hourNDTV ProfitMedian of its peers
00:000.1%0.3%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:002.6%1.1%
07:006.3%3.5%
08:007.1%4.3%
09:008.3%5.1%
10:007.9%6.4%
11:007.7%7.3%
12:008.2%7.1%
13:006.5%7.4%
14:006.5%6.9%
15:005.4%7%
16:005.6%7.1%
17:005.8%7.8%
18:004.8%7.2%
19:004.5%6.6%
20:004.5%6%
21:003%5.4%
22:003.4%2.6%
23:001.8%0.8%

Posts a day by weekday

Show the figures as a table
Posts a day by NDTV Profit on each local weekday, beside the median of its peers.
WeekdayNDTV ProfitMedian of its peers
Monday69.871.9
Tuesday76.876.4
Wednesday86.777.7
Thursday82.378
Friday71.765.3
Saturday22.348.1
Sunday24.547.8

What it posted

Show the figures as a table
Share of each format among posts by NDTV Profit, and the median across its peers.
FormatNDTV ProfitIts peers, median
Photo18%40%
Video or reel17%51%
Album7%3%
Link54%5%
Text only5%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • NDTV Profit, 18:00 to midnight: 22%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, NDTV Profit posted 30% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

NDTV Profit's peers are 12 broadcasters in India with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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