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The posting benchmark

BBC News Punjabi on Facebook, beside its peers

How BBC News Punjabi's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 18 peers: broadcasters in India with 500k to 5m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Broadcaster
Followers
1m to 10m

Within India

BBC News Punjabi: 21.9 a day

Median in India: 93.1 a day

That is 71.2 fewer a day than the median in India.

Place the dots by

Posts a day19th/19Photos and video1st/19Evening posts9th/19Weekend day3rd/19
Engagement per post1st/19Engagement a day14th/19Per 1,000 followers1st/19Comments per post6th/19Comments a day18th/19

BBC News Punjabi, India

19thof 19

Rank among its peers, highest first, posts a day

BBC News Punjabi posted 21.9 times a day to Facebook, 79% less than the median of 18 broadcasters in India with 500k to 5m followers, 29 June to 20 September 2026.

Its first gap: posts a day

84.1 more posts a day would reach its peers' median. What it would take

See all nine measures

BBC News Punjabi's 18 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

BBC News Punjabi beside 18 peers

BBC News Punjabi and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day21.919th of 19106
Photos and videoover 99%1st of 1973%
Evening posts28%9th of 1928%
Weekend day93%3rd of 1977%
Engagement per post1661st of 1928
Engagement a day16,61014th of 1942,009
Engagement per 1,000 followers0.0841st of 190.0096
Comments per post206th of 1915
Comments a day44418th of 191,273

What it would take

What would reaching the median of its peers take?

84.1more posts a day

589 a week, to reach the median of its peers: 106 a day, against 21.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

BBC News Punjabi's Facebook posts drew 444 comments a day, 65% less than the median of 18 broadcasters in India with 500k to 5m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside BBC News Punjabi's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How BBC News Punjabi posted, beside its peers

Its own posts beside its 18 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • BBC News Punjabi
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by BBC News Punjabi, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBBC News PunjabiMedian of its peers
Monday 29 June21121
Tuesday 30 June21124
Wednesday 1 July23132
Thursday 2 July20126
Friday 3 July22130
Saturday 4 July1887
Sunday 5 July2187.5
Monday 6 July22114
Tuesday 7 July22137
Wednesday 8 July22118
Thursday 9 July22131
Friday 10 July21104
Saturday 11 July2169
Sunday 12 July2077
Monday 13 July23120
Tuesday 14 July23128
Wednesday 15 July20130
Thursday 16 July19123
Friday 17 July25114
Saturday 18 July2086.5
Sunday 19 July2067
Monday 20 July28128
Tuesday 21 July22116
Wednesday 22 July26112
Thursday 23 July24131
Friday 24 July29131
Saturday 25 July2679
Sunday 26 July2276
Monday 27 July27121
Tuesday 28 July20124
Wednesday 29 July21125
Thursday 30 July20125
Friday 31 July22115
Saturday 1 August2091.5
Sunday 2 August2175.5
Monday 3 August19120
Tuesday 4 August21147
Wednesday 5 August23139
Thursday 6 August22138
Friday 7 August19122
Saturday 8 August1992
Sunday 9 August2076.5
Monday 10 August22131
Tuesday 11 August22124
Wednesday 12 August24134
Thursday 13 August23108
Friday 14 August21103
Saturday 15 August2486
Sunday 16 August2167.5
Monday 17 August21118
Tuesday 18 August22132
Wednesday 19 August24130
Thursday 20 August26121
Friday 21 August22127
Saturday 22 August1784.5
Sunday 23 August1860.5
Monday 24 August20134
Tuesday 25 August24116
Wednesday 26 August24107
Thursday 27 August22106
Friday 28 August22109
Saturday 29 August2177.5
Sunday 30 August2062.5
Monday 31 August28109
Tuesday 1 September23119
Wednesday 2 September22148
Thursday 3 September19136
Friday 4 September20121
Saturday 5 September2380.5
Sunday 6 September2186
Monday 7 September23126
Tuesday 8 September2498
Wednesday 9 September21108
Thursday 10 September22117
Friday 11 September21111
Saturday 12 September2382.5
Sunday 13 September2476.5
Monday 14 September2479
Tuesday 15 September21112
Wednesday 16 September21127
Thursday 17 September22132
Friday 18 September24119
Saturday 19 September1991.5
Sunday 20 September2170

Share of posts by local hour

Show the figures as a table
Share of posts by BBC News Punjabi in each local hour, beside the median of its peers.
Local hourBBC News PunjabiMedian of its peers
00:000%0.4%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:005.2%1.3%
07:003.5%3.9%
08:002%4.8%
09:002.8%5.5%
10:006.4%6%
11:006.9%6.5%
12:006.9%7%
13:007.9%6.9%
14:006.8%6.8%
15:006.7%7%
16:008.5%7.3%
17:008.2%7.3%
18:007.1%6.8%
19:007.7%6.3%
20:006.7%5.4%
21:005%4.9%
22:001.6%3.9%
23:000.1%1.9%

Posts a day by weekday

Show the figures as a table
Posts a day by BBC News Punjabi on each local weekday, beside the median of its peers.
WeekdayBBC News PunjabiMedian of its peers
Monday23.2120
Tuesday22.1121
Wednesday22.6125
Thursday21.8127
Friday22.3116
Saturday20.983
Sunday20.870

What it posted

Show the figures as a table
Share of each format among posts by BBC News Punjabi, and the median across its peers.
FormatBBC News PunjabiIts peers, median
Photo33%24%
Video or reel57%52%
Album9%0%
Link0%20.6%
Text only0%4%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • BBC News Punjabi, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, BBC News Punjabi posted 93% of a weekday's posts. The median of its peers: 77%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

BBC News Punjabi's peers are 18 broadcasters in India with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 18 peers, A to Z.

The peers

Its 18 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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