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The posting benchmark

Newstalk on Facebook, beside its peers

How Newstalk's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: broadcasters in Europe with 100k to 1m followers.

Country
Ireland
Sub-region
UK and Ireland
Region
Europe
Kind
Broadcaster
Followers
100k to 1m

Within Ireland

Newstalk: 8.4 a day

Median in Ireland: 9.5 a day

That is 1.2 fewer a day than the median in Ireland.

Place the dots by

Posts a day6th/11Photos and video8th/11Evening posts9th/11Weekend day10th/11
Engagement per post5th/11Engagement a day6th/11Per 1,000 followers5th/11Comments per post4th/11Comments a day5th/11

Newstalk, Ireland

6thof 11

Rank among its peers, highest first, posts a day

Newstalk posted 8.4 times a day to Facebook. The median of its 10 peers: 8.4.

Its first gap: a weekend day

6 more posts a weekend would reach its peers' median. What it would take

Peers: 10 broadcasters in Europe with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Newstalk's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Newstalk beside 10 peers

Newstalk and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day8.46th of 118.4
Photos and video47%8th of 1186%
Evening posts12%9th of 1128%
Weekend day57%10th of 1184%
Engagement per post865th of 1172
Engagement a day5,2146th of 115,078
Engagement per 1,000 followers0.265th of 110.17
Comments per post1344th of 11106
Comments a day1,1225th of 11785

What it would take

What would reaching the median of its peers take?

Newstalk's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

6more posts a weekend

3 on Saturday and 3 on Sunday, to bring each to the median of its peers

On a weekend day, Newstalk posts 57% of a weekday's posts. The median of its peers: 84%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Newstalk
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
NewstalkA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday9.80
Tuesday9.40
Wednesday9.20
Thursday10.30
Friday90
Saturday5.48.03
Sunday5.48.03

The other measures, in posts

  • Posts a day

    8.4 now; the median of its peers 8.4

    0.1 more a day, 1 a week

  • Photos and video

    47% of its posts; the median of its peers 86%

    23 more of its 59 posts a week as photos or video: 28 now, 51 at the median

  • Evening posts

    18:00 to midnight: 12% of its posts; the median of its peers 28%

    10 more of its 59 posts a week between 18:00 and midnight: 7 now, 17 at the median

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Newstalk's posts drew 1,122 comments a day, 1.4 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Newstalk's.

Type its name, then choose it.

Or one of its peers

Day by day

How Newstalk posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Newstalk
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Newstalk, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNewstalkMedian of its peers
Monday 29 June118
Tuesday 30 June87
Wednesday 1 July910
Thursday 2 July1211.5
Friday 3 July78.5
Saturday 4 July33.5
Sunday 5 July04.5
Monday 6 July105
Tuesday 7 July87.5
Wednesday 8 July77
Thursday 9 July97
Friday 10 July117
Saturday 11 July56
Sunday 12 July56.5
Monday 13 July137.5
Tuesday 14 July119
Wednesday 15 July95
Thursday 16 July1011
Friday 17 July913
Saturday 18 July57.5
Sunday 19 July16.5
Monday 20 July1410
Tuesday 21 July1010.5
Wednesday 22 July1010.5
Thursday 23 July1112.5
Friday 24 July84
Saturday 25 July57
Sunday 26 July48.5
Monday 27 July106
Tuesday 28 July910.5
Wednesday 29 July1010.5
Thursday 30 July1213
Friday 31 July910.5
Saturday 1 August49
Sunday 2 August64.5
Monday 3 August07.5
Tuesday 4 August811.5
Wednesday 5 August89.5
Thursday 6 August713.5
Friday 7 August66.5
Saturday 8 August46.5
Sunday 9 August56
Monday 10 August105.5
Tuesday 11 August1110
Wednesday 12 August118.5
Thursday 13 August1210.5
Friday 14 August109
Saturday 15 August44.5
Sunday 16 August98.5
Monday 17 August119.5
Tuesday 18 August1010
Wednesday 19 August126.5
Thursday 20 August97.5
Friday 21 August119
Saturday 22 August66
Sunday 23 August75
Monday 24 August1010.5
Tuesday 25 August119
Wednesday 26 August107.5
Thursday 27 August128
Friday 28 August108.5
Saturday 29 August77.5
Sunday 30 August86.5
Monday 31 August96.5
Tuesday 1 September108
Wednesday 2 September910
Thursday 3 September139.5
Friday 4 September811
Saturday 5 September76
Sunday 6 September88
Monday 7 September96.5
Tuesday 8 September87.5
Wednesday 9 September85.5
Thursday 10 September811
Friday 11 September88.5
Saturday 12 September137.5
Sunday 13 September107.5
Monday 14 September116.5
Tuesday 15 September99.5
Wednesday 16 September78
Thursday 17 September912
Friday 18 September119.5
Saturday 19 September27
Sunday 20 September26

Share of posts by local hour

Show the figures as a table
Share of posts by Newstalk in each local hour, beside the median of its peers.
Local hourNewstalkMedian of its peers
00:000%0.1%
01:000.1%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000%0.4%
07:002.3%5.4%
08:003%6.3%
09:008.8%5.1%
10:006.3%8%
11:0012.1%6.6%
12:007.5%7.7%
13:009.8%6.8%
14:008.7%7.6%
15:0011.1%7.3%
16:0012.1%6.6%
17:006.1%7.6%
18:005.6%7.2%
19:003.7%5.4%
20:001.7%5.2%
21:000.7%4.3%
22:000.4%2.3%
23:000%0.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Newstalk on each local weekday, beside the median of its peers.
WeekdayNewstalkMedian of its peers
Monday9.837.46
Tuesday9.429.23
Wednesday9.177.99
Thursday10.310.4
Friday98.66
Saturday5.427
Sunday5.426.92

What it posted

Show the figures as a table
Share of each format among posts by Newstalk, and the median across its peers.
FormatNewstalkIts peers, median
Photo9%20%
Video or reel35%46%
Album3%0%
Link53%34%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Newstalk, 18:00 to midnight: 12%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Newstalk posted 57% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Newstalk's peers are 10 broadcasters in Europe with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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