Skip to content

The posting benchmark

TOK FM on Facebook, beside its peers

How TOK FM's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: broadcasters in Europe with 100k to 1m followers.

Country
Poland
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Broadcaster
Followers
100k to 1m

Within Poland

TOK FM: 14.5 a day

Median in Poland: 36.6 a day

That is 22.1 fewer a day than the median in Poland.

Place the dots by

Posts a day4th/11Photos and video5th/11Evening posts7th/11Weekend day11th/11
Engagement per post7th/11Engagement a day5th/11Per 1,000 followers6th/11Comments per post5th/11Comments a day3rd/11

TOK FM, Poland

4thof 11

Rank among its peers, highest first, posts a day

TOK FM posted 14.5 times a day to Facebook. The median of its 10 peers: 7.2.

Its first gap: a weekend day

12 more posts a weekend would reach its peers' median. What it would take

Peers: 10 broadcasters in Europe with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

TOK FM's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

TOK FM beside 10 peers

TOK FM and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day14.54th of 117.2
Photos and video96%5th of 1162%
Evening posts27%7th of 1128%
Weekend day53%11th of 1184%
Engagement per post587th of 1186
Engagement a day6,2815th of 114,544
Engagement per 1,000 followers0.186th of 110.21
Comments per post1195th of 11106
Comments a day1,7243rd of 11785

What it would take

What would reaching the median of its peers take?

TOK FM's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

12more posts a weekend

6 on Saturday and 6 on Sunday, to bring each to the median of its peers

On a weekend day, TOK FM posts 53% of a weekday's posts. The median of its peers: 84%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • TOK FM
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
TOK FMA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday16.40
Tuesday16.30
Wednesday16.40
Thursday17.20
Friday17.30
Saturday8.814.06
Sunday8.814.06

The other measures, in posts

  • Evening posts

    18:00 to midnight: 27% of its posts; the median of its peers 28%

    2 more of its 102 posts a week between 18:00 and midnight: 27 now, 29 at the median
  • At or above the median of its peers on posts a day and photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

TOK FM's Facebook posts drew 1,724 comments a day, 2.2 times the median of 10 broadcasters in Europe with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside TOK FM's.

Type its name, then choose it.

Or one of its peers

Day by day

How TOK FM posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • TOK FM
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by TOK FM, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayTOK FMMedian of its peers
Monday 29 June178
Tuesday 30 June176.5
Wednesday 1 July178.5
Thursday 2 July1411.5
Friday 3 July196
Saturday 4 July113
Sunday 5 July103
Monday 6 July175
Tuesday 7 July167
Wednesday 8 July135
Thursday 9 July167
Friday 10 July167
Saturday 11 July75
Sunday 12 July75.5
Monday 13 July167.5
Tuesday 14 July168
Wednesday 15 July205
Thursday 16 July158.5
Friday 17 July179
Saturday 18 July95.5
Sunday 19 July93.5
Monday 20 July1710
Tuesday 21 July168
Wednesday 22 July158
Thursday 23 July179.5
Friday 24 July174
Saturday 25 July95
Sunday 26 July115
Monday 27 July156
Tuesday 28 July198
Wednesday 29 July197
Thursday 30 July229
Friday 31 July176.5
Saturday 1 August125
Sunday 2 August94.5
Monday 3 August164.5
Tuesday 4 August177
Wednesday 5 August156.5
Thursday 6 August1610
Friday 7 August185
Saturday 8 August75
Sunday 9 August65.5
Monday 10 August205.5
Tuesday 11 August189
Wednesday 12 August167.5
Thursday 13 August178
Friday 14 August169
Saturday 15 August93.5
Sunday 16 August108
Monday 17 August179
Tuesday 18 August168.5
Wednesday 19 August176.5
Thursday 20 August207.5
Friday 21 August209
Saturday 22 August66
Sunday 23 August65.5
Monday 24 August169
Tuesday 25 August159
Wednesday 26 August177.5
Thursday 27 August168
Friday 28 August178.5
Saturday 29 August87
Sunday 30 August86.5
Monday 31 August126.5
Tuesday 1 September158
Wednesday 2 September138
Thursday 3 September169.5
Friday 4 September148.5
Saturday 5 September96
Sunday 6 September127
Monday 7 September176.5
Tuesday 8 September157
Wednesday 9 September175.5
Thursday 10 September199
Friday 11 September207.5
Saturday 12 September107.5
Sunday 13 September117.5
Monday 14 September166.5
Tuesday 15 September158
Wednesday 16 September185.5
Thursday 17 September187.5
Friday 18 September178.5
Saturday 19 September85
Sunday 20 September83.5

Share of posts by local hour

Show the figures as a table
Share of posts by TOK FM in each local hour, beside the median of its peers.
Local hourTOK FMMedian of its peers
00:000.1%0%
01:000.1%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000.5%0.1%
07:006%5.1%
08:007.7%6%
09:005.9%5.3%
10:006.1%8.2%
11:007.2%6.8%
12:007.4%8%
13:006.7%7%
14:006.3%8.7%
15:006.8%7.6%
16:006.1%7.5%
17:006.3%7.9%
18:006.9%6.8%
19:007.5%4.6%
20:005.8%5%
21:004.9%3.5%
22:001.6%1.9%
23:000.1%0%

Posts a day by weekday

Show the figures as a table
Posts a day by TOK FM on each local weekday, beside the median of its peers.
WeekdayTOK FMMedian of its peers
Monday16.47.46
Tuesday16.38.04
Wednesday16.46.67
Thursday17.28.9
Friday17.37.67
Saturday8.835.29
Sunday8.835.21

What it posted

Show the figures as a table
Share of each format among posts by TOK FM, and the median across its peers.
FormatTOK FMIts peers, median
Photo71%11%
Video or reel22%34%
Album2%0%
Link0%55%
Text only4%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • TOK FM, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, TOK FM posted 53% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

TOK FM's peers are 10 broadcasters in Europe with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us