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The posting benchmark

Yle Uutiset on Facebook, beside its peers

How Yle Uutiset's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: broadcasters in Europe with 100k to 1m followers.

Country
Finland
Sub-region
Nordic countries
Region
Europe
Kind
Broadcaster
Followers
100k to 1m

Within Finland

Yle Uutiset: 30.4 a day

Median in Finland: 27.4 a day

That is 3.1 more a day than the median in Finland.

Place the dots by

Posts a day3rd/11Photos and video7th/11Evening posts8th/11Weekend day7th/11
Engagement per post5th/11Engagement a day3rd/11Per 1,000 followers4th/11Comments per post10th/11Comments a day7th/11

Yle Uutiset, Finland

3rdof 11

Rank among its peers, highest first, posts a day

Yle Uutiset posted 30.4 times a day to Facebook, 4.2 times the median of 10 broadcasters in Europe with 100k to 1m followers, 29 June to 20 September 2026.

See all nine measures

Yle Uutiset's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Yle Uutiset beside 10 peers

Yle Uutiset and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day30.43rd of 117.2
Photos and video48%7th of 1186%
Evening posts23%8th of 1128%
Weekend day77%7th of 1184%
Engagement per post865th of 1172
Engagement a day9,7993rd of 114,544
Engagement per 1,000 followers0.274th of 110.17
Comments per post1810th of 11115
Comments a day5557th of 111,069

What it would take

At or above the median of its peers on posts a day

Yle Uutiset posts at or above the median of its peers: 30.4 a day, against their 7.2.

In posts, measure by measure

  • Photos and video

    48% of its posts; the median of its peers 86%

    81 more of its 213 posts a week as photos or video: 102 now, 183 at the median

  • Evening posts

    18:00 to midnight: 23% of its posts; the median of its peers 28%

    11 more of its 213 posts a week between 18:00 and midnight: 49 now, 60 at the median

  • Weekend day

    A weekend day: 77% of a weekday's posts; the median of its peers 84%

    5 more posts a weekend: 3 on Saturday and 2 on Sunday
  • At or above the median of its peers on posts a day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Yle Uutiset's posts drew 555 comments a day. The median of its peers: 1,069.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Yle Uutiset's.

Type its name, then choose it.

Or one of its peers

Day by day

How Yle Uutiset posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Yle Uutiset
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Yle Uutiset, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayYle UutisetMedian of its peers
Monday 29 June288
Tuesday 30 June386.5
Wednesday 1 July368.5
Thursday 2 July4411.5
Friday 3 July386
Saturday 4 July233
Sunday 5 July223
Monday 6 July295
Tuesday 7 July367
Wednesday 8 July355
Thursday 9 July357
Friday 10 July377
Saturday 11 July305
Sunday 12 July295.5
Monday 13 July277.5
Tuesday 14 July338
Wednesday 15 July385
Thursday 16 July368.5
Friday 17 July299
Saturday 18 July375.5
Sunday 19 July373.5
Monday 20 July2810
Tuesday 21 July308
Wednesday 22 July268
Thursday 23 July199.5
Friday 24 July464
Saturday 25 July215
Sunday 26 July235
Monday 27 July486
Tuesday 28 July278
Wednesday 29 July307
Thursday 30 July269
Friday 31 July346.5
Saturday 1 August205
Sunday 2 August204.5
Monday 3 August364.5
Tuesday 4 August337
Wednesday 5 August356.5
Thursday 6 August2210
Friday 7 August295
Saturday 8 August335
Sunday 9 August325.5
Monday 10 August245.5
Tuesday 11 August219
Wednesday 12 August347.5
Thursday 13 August268
Friday 14 August359
Saturday 15 August133.5
Sunday 16 August138
Monday 17 August299
Tuesday 18 August378.5
Wednesday 19 August386.5
Thursday 20 August287.5
Friday 21 August309
Saturday 22 August306
Sunday 23 August295
Monday 24 August219
Tuesday 25 August349
Wednesday 26 August317.5
Thursday 27 August308
Friday 28 August378.5
Saturday 29 August237
Sunday 30 August256.5
Monday 31 August346.5
Tuesday 1 September458
Wednesday 2 September278
Thursday 3 September369.5
Friday 4 September298.5
Saturday 5 September57
Sunday 6 September197
Monday 7 September296.5
Tuesday 8 September307
Wednesday 9 September335.5
Thursday 10 September439
Friday 11 September297.5
Saturday 12 September307.5
Sunday 13 September297.5
Monday 14 September376.5
Tuesday 15 September318
Wednesday 16 September375.5
Thursday 17 September427.5
Friday 18 September288.5
Saturday 19 September295
Sunday 20 September253.5

Share of posts by local hour

Show the figures as a table
Share of posts by Yle Uutiset in each local hour, beside the median of its peers.
Local hourYle UutisetMedian of its peers
00:000%0.1%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:002.4%0.1%
07:005.3%5.2%
08:005.6%6.4%
09:005.7%5.3%
10:007.3%8%
11:007.1%6.9%
12:007.2%8.2%
13:007.1%7.1%
14:007.7%8%
15:006.7%7.7%
16:007.3%6.9%
17:007.5%7.7%
18:006.8%6.8%
19:003.3%5.6%
20:005%5%
21:004.3%3.6%
22:003.2%1.3%
23:000.5%0%

Posts a day by weekday

Show the figures as a table
Posts a day by Yle Uutiset on each local weekday, beside the median of its peers.
WeekdayYle UutisetMedian of its peers
Monday30.87.46
Tuesday32.98.04
Wednesday33.36.67
Thursday32.38.9
Friday33.37.67
Saturday24.65.29
Sunday25.35.21

What it posted

Show the figures as a table
Share of each format among posts by Yle Uutiset, and the median across its peers.
FormatYle UutisetIts peers, median
Photo48%15%
Video or reel0%57%
Album0%2%
Link52%25%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Yle Uutiset, 18:00 to midnight: 23%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Yle Uutiset posted 77% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Yle Uutiset's peers are 10 broadcasters in Europe with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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