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The posting benchmark

Adresseavisen (Adressa) on Facebook, beside its peers

How Adresseavisen (Adressa)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers and digital-native newsrooms in Norway with 50k to 500k followers.

Country
Norway
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Norway

Adresseavisen (Adressa): 23.9 a day

Median in Norway: 7.8 a day

That is 16.1 more a day than the median in Norway.

Place the dots by

Posts a day4th/11Photos and video11th/11Evening posts1st/11Weekend day3rd/11
Engagement per post9th/11Engagement a day4th/11Per 1,000 followers8th/11Comments per post7th/11Comments a day4th/11

Adresseavisen (Adressa), Norway

4thof 11

Rank among its peers, highest first, posts a day

Adresseavisen (Adressa) posted 23.9 times a day to Facebook. The median of its 10 peers: 10.7.

Its first gap: photos and video

61 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 10 news publishers and digital-native newsrooms in Norway with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

Adresseavisen (Adressa)'s 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Adresseavisen (Adressa) beside 10 peers

Adresseavisen (Adressa) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day23.94th of 1110.7
Photos and video60%11th of 1196%
Evening posts43%1st of 1132%
Weekend day89%3rd of 1178%
Engagement per post219th of 1138
Engagement a day3,0254th of 111,884
Engagement per 1,000 followers0.168th of 110.34
Comments per post197th of 1120
Comments a day4594th of 11247

What it would take

What would reaching the median of its peers take?

Adresseavisen (Adressa)'s posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

61more posts a week

as photos or video, of its 167 a week: 100 now, 161 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 167 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Adresseavisen (Adressa)'s posts drew 459 comments a day, 1.9 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Adresseavisen (Adressa)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Adresseavisen (Adressa) posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Adresseavisen (Adressa)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Adresseavisen (Adressa), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAdresseavisen (Adressa)Median of its peers
Monday 29 June197.5
Tuesday 30 June178.5
Wednesday 1 July239.5
Thursday 2 July149
Friday 3 July1810.5
Saturday 4 July217.5
Sunday 5 July2911.5
Monday 6 July2814
Tuesday 7 July2510.5
Wednesday 8 July2310.5
Thursday 9 July2211
Friday 10 July3211
Saturday 11 July2810.5
Sunday 12 July2110
Monday 13 July2410
Tuesday 14 July249
Wednesday 15 July208
Thursday 16 July248.5
Friday 17 July1711.5
Saturday 18 July2411
Sunday 19 July137.5
Monday 20 July229.5
Tuesday 21 July2013.5
Wednesday 22 July1914
Thursday 23 July2812.5
Friday 24 July2814.5
Saturday 25 July248
Sunday 26 July249.5
Monday 27 July2111
Tuesday 28 July2911.5
Wednesday 29 July2511.5
Thursday 30 July2712
Friday 31 July2514
Saturday 1 August1910
Sunday 2 August187.5
Monday 3 August2311.5
Tuesday 4 August2612.5
Wednesday 5 August3011.5
Thursday 6 August2511
Friday 7 August2210
Saturday 8 August237
Sunday 9 August247
Monday 10 August329
Tuesday 11 August269.5
Wednesday 12 August2711.5
Thursday 13 August2813
Friday 14 August279.5
Saturday 15 August2511
Sunday 16 August2912
Monday 17 August1111
Tuesday 18 August3410.5
Wednesday 19 August239.5
Thursday 20 August1410.5
Friday 21 August3211.5
Saturday 22 August257.5
Sunday 23 August247.5
Monday 24 August2210.5
Tuesday 25 August2410
Wednesday 26 August2414.5
Thursday 27 August259
Friday 28 August4218
Saturday 29 August1512.5
Sunday 30 August176.5
Monday 31 August3010.5
Tuesday 1 September3111.5
Wednesday 2 September269.5
Thursday 3 September359
Friday 4 September278
Saturday 5 September156
Sunday 6 September198.5
Monday 7 September2213.5
Tuesday 8 September2212.5
Wednesday 9 September3615
Thursday 10 September1314.5
Friday 11 September308.5
Saturday 12 September219.5
Sunday 13 September318
Monday 14 September812
Tuesday 15 September2812.5
Wednesday 16 September2010.5
Thursday 17 September2911.5
Friday 18 September3113.5
Saturday 19 September2310.5
Sunday 20 September1511

Share of posts by local hour

Show the figures as a table
Share of posts by Adresseavisen (Adressa) in each local hour, beside the median of its peers.
Local hourAdresseavisen (Adressa)Median of its peers
00:001.8%1.2%
01:000.5%0.1%
02:000.3%0.1%
03:000.1%0.1%
04:000.4%0%
05:000.8%0.4%
06:001.4%2.4%
07:003.3%4.4%
08:004.2%6.2%
09:004.2%6.4%
10:004.9%6.5%
11:004.4%6.2%
12:005.4%6.1%
13:005.1%6%
14:005.3%5.8%
15:005.1%5.4%
16:005.3%5.8%
17:004.7%5.5%
18:006.3%5.6%
19:009.1%6.1%
20:007.3%6.4%
21:007.2%6.2%
22:008%5.2%
23:004.9%1.9%

Posts a day by weekday

Show the figures as a table
Posts a day by Adresseavisen (Adressa) on each local weekday, beside the median of its peers.
WeekdayAdresseavisen (Adressa)Median of its peers
Monday2211.1
Tuesday25.511.2
Wednesday24.411.1
Thursday23.910.6
Friday27.611.1
Saturday21.99.63
Sunday21.88.79

What it posted

Show the figures as a table
Share of each format among posts by Adresseavisen (Adressa), and the median across its peers.
FormatAdresseavisen (Adressa)Its peers, median
Photo54%87%
Video or reel6%12%
Album0%0%
Link40%1%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Adresseavisen (Adressa), 18:00 to midnight: 43%
  • Median of its peers, 18:00 to midnight: 32%
  • On a weekend day, Adresseavisen (Adressa) posted 89% of a weekday's posts. The median of its peers: 78%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Adresseavisen (Adressa)'s peers are 10 news publishers and digital-native newsrooms in Norway with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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