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The posting benchmark

iTromsø on Facebook, beside its peers

How iTromsø's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 60 peers: news publishers in the Nordics with 20k to 200k followers.

Country
Norway
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Norway

iTromsø: 6.7 a day

Median in Norway: 7.8 a day

That is 1.1 fewer a day than the median in Norway.

Place the dots by

Posts a day34th/61Photos and video13th/61Evening posts5th/61Weekend day6th/60
Engagement per post28th/61Engagement a day40th/61Per 1,000 followers30th/61Comments per post35th/61Comments a day33rd/61

iTromsø, Norway

34thof 61

Rank among its peers, highest first, posts a day

ITromsø posted 6.7 times a day to Facebook. The median of its 60 peers: 7.2.

Its first gap: posts a day

0.5 more posts a day would reach its peers' median. What it would take

Peers: 60 news publishers in the Nordics with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

iTromsø's 60 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

iTromsø beside 60 peers

iTromsø and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day6.734th of 617.2
Photos and video92%13th of 6172.0%
Evening posts35%5th of 6126%
Weekend day105%6th of 6081%
Engagement per post4228th of 6139
Engagement a day72140th of 61884
Engagement per 1,000 followers0.7330th of 610.58
Comments per post1635th of 6120
Comments a day10533rd of 61138

What it would take

What would reaching the median of its peers take?

0.5more posts a day

4 a week, to reach the median of its peers: 7.2 a day, against 6.7 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

iTromsø's posts drew 105 comments a day. The median of its peers: 138.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside iTromsø's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How iTromsø posted, beside its peers

Its own posts beside its 60 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • iTromsø
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by iTromsø, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayiTromsøMedian of its peers
Monday 29 June68
Tuesday 30 June87.5
Wednesday 1 July78.5
Thursday 2 July67.5
Friday 3 July128
Saturday 4 July87
Sunday 5 July148
Monday 6 July38.5
Tuesday 7 July67
Wednesday 8 July68
Thursday 9 July77.5
Friday 10 July67
Saturday 11 July45
Sunday 12 July76
Monday 13 July47.5
Tuesday 14 July48
Wednesday 15 July87
Thursday 16 July47.5
Friday 17 July47
Saturday 18 July107
Sunday 19 July97
Monday 20 July57
Tuesday 21 July46
Wednesday 22 July67
Thursday 23 July57
Friday 24 July57
Saturday 25 July36
Sunday 26 July77
Monday 27 July36
Tuesday 28 July67
Wednesday 29 July97.5
Thursday 30 July77.5
Friday 31 July67
Saturday 1 August66
Sunday 2 August75.5
Monday 3 August57
Tuesday 4 August79
Wednesday 5 August69
Thursday 6 August88
Friday 7 August68
Saturday 8 August67
Sunday 9 August46
Monday 10 August79
Tuesday 11 August98
Wednesday 12 August58
Thursday 13 August108
Friday 14 August108
Saturday 15 August108
Sunday 16 August97
Monday 17 August67.5
Tuesday 18 August39
Wednesday 19 August59
Thursday 20 August89
Friday 21 August99
Saturday 22 August56.5
Sunday 23 August56
Monday 24 August77
Tuesday 25 August77.5
Wednesday 26 August98.5
Thursday 27 August99
Friday 28 August199
Saturday 29 August128
Sunday 30 August76.5
Monday 31 August88
Tuesday 1 September58.5
Wednesday 2 September68.5
Thursday 3 September49.5
Friday 4 September69
Saturday 5 September66
Sunday 6 September66
Monday 7 September48.5
Tuesday 8 September57
Wednesday 9 September68
Thursday 10 September99.5
Friday 11 September68
Saturday 12 September97
Sunday 13 September77
Monday 14 September59
Tuesday 15 September118
Wednesday 16 September28
Thursday 17 September98.5
Friday 18 September69.5
Saturday 19 September46
Sunday 20 September56

Share of posts by local hour

Show the figures as a table
Share of posts by iTromsø in each local hour, beside the median of its peers.
Local houriTromsøMedian of its peers
00:000.4%0.2%
01:000.7%0%
02:000.2%0%
03:000.4%0%
04:000%0%
05:000.7%0.1%
06:008.3%4.9%
07:002.3%7%
08:004.3%6.6%
09:004.6%7%
10:006.4%6.4%
11:006%6.8%
12:005.9%6.4%
13:004.3%6%
14:006.2%5.8%
15:004.6%5.9%
16:004.8%6.1%
17:005.1%5.3%
18:005.8%6.2%
19:006.7%7.1%
20:005.5%5.9%
21:009.9%4.2%
22:005.5%1.7%
23:001.4%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by iTromsø on each local weekday, beside the median of its peers.
WeekdayiTromsøMedian of its peers
Monday5.587.96
Tuesday6.257.63
Wednesday6.257.96
Thursday7.088
Friday7.928.41
Saturday76.58
Sunday6.925.96

What it posted

Show the figures as a table
Share of each format among posts by iTromsø, and the median across its peers.
FormatiTromsøIts peers, median
Photo90%49%
Video or reel2%12%
Album0%0%
Link8%39%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • iTromsø, 18:00 to midnight: 35%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, iTromsø posted 105% of a weekday's posts. The median of its peers: 81%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

iTromsø's peers are 60 news publishers in the Nordics with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 60 peers, A to Z.

The peers

Its 60 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us