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The posting benchmark

Sunnmørsposten on Facebook, beside its peers

How Sunnmørsposten's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 60 peers: news publishers in the Nordics with 20k to 200k followers.

Country
Norway
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Norway

Sunnmørsposten: 12.5 a day

Median in Norway: 7.8 a day

That is 4.7 more a day than the median in Norway.

Place the dots by

Posts a day20th/61Photos and video1st/61Evening posts5th/61Weekend day47th/60
Engagement per post26th/61Engagement a day9th/61Per 1,000 followers30th/61Comments per post19th/61Comments a day14th/61

Sunnmørsposten, Norway

20thof 61

Rank among its peers, highest first, posts a day

Sunnmørsposten posted 12.5 times a day to Facebook. The median of its 60 peers: 7.2.

Its first gap: a weekend day

4 more posts a weekend would reach its peers' median. What it would take

Peers: 60 news publishers in the Nordics with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Sunnmørsposten's 60 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Sunnmørsposten beside 60 peers

Sunnmørsposten and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day12.520th of 617.2
Photos and video100%1st of 6172.0%
Evening posts34%5th of 6126%
Weekend day69%47th of 6081%
Engagement per post5026th of 6139
Engagement a day2,2969th of 61884
Engagement per 1,000 followers0.7330th of 610.58
Comments per post2619th of 6120
Comments a day31814th of 61138

What it would take

What would reaching the median of its peers take?

Sunnmørsposten's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

4more posts a weekend

2 on Saturday and 2 on Sunday, to bring each to the median of its peers

On a weekend day, Sunnmørsposten posts 69% of a weekday's posts. The median of its peers: 81%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Sunnmørsposten
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
SunnmørspostenA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday13.40
Tuesday13.10
Wednesday14.20
Thursday13.60
Friday140
Saturday9.811.02
Sunday9.111.02

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Sunnmørsposten's posts drew 318 comments a day, 2.3 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Sunnmørsposten's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Sunnmørsposten posted, beside its peers

Its own posts beside its 60 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Sunnmørsposten
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Sunnmørsposten, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySunnmørspostenMedian of its peers
Monday 29 June128
Tuesday 30 June127.5
Wednesday 1 July168.5
Thursday 2 July127.5
Friday 3 July168
Saturday 4 July77
Sunday 5 July128
Monday 6 July158.5
Tuesday 7 July117
Wednesday 8 July128
Thursday 9 July137.5
Friday 10 July137
Saturday 11 July105
Sunday 12 July96
Monday 13 July117.5
Tuesday 14 July118
Wednesday 15 July87
Thursday 16 July147.5
Friday 17 July157
Saturday 18 July127
Sunday 19 July67
Monday 20 July97
Tuesday 21 July136
Wednesday 22 July157
Thursday 23 July137
Friday 24 July197
Saturday 25 July86
Sunday 26 July107
Monday 27 July126
Tuesday 28 July127
Wednesday 29 July137.5
Thursday 30 July147.5
Friday 31 July157
Saturday 1 August106
Sunday 2 August85.5
Monday 3 August87
Tuesday 4 August139
Wednesday 5 August119
Thursday 6 August118
Friday 7 August78
Saturday 8 August57
Sunday 9 August86
Monday 10 August89
Tuesday 11 August98
Wednesday 12 August138
Thursday 13 August148
Friday 14 August118
Saturday 15 August118
Sunday 16 August127
Monday 17 August157.5
Tuesday 18 August129
Wednesday 19 August139
Thursday 20 August129
Friday 21 August149
Saturday 22 August126.5
Sunday 23 August86
Monday 24 August217
Tuesday 25 August167.5
Wednesday 26 August168.5
Thursday 27 August169
Friday 28 August179
Saturday 29 August88
Sunday 30 August66.5
Monday 31 August158
Tuesday 1 September128.5
Wednesday 2 September198.5
Thursday 3 September149.5
Friday 4 September159
Saturday 5 September126
Sunday 6 September116
Monday 7 September208.5
Tuesday 8 September207
Wednesday 9 September228
Thursday 10 September169.5
Friday 11 September148
Saturday 12 September77
Sunday 13 September77
Monday 14 September159
Tuesday 15 September148
Wednesday 16 September138
Thursday 17 September148.5
Friday 18 September159.5
Saturday 19 September156
Sunday 20 September116

Share of posts by local hour

Show the figures as a table
Share of posts by Sunnmørsposten in each local hour, beside the median of its peers.
Local hourSunnmørspostenMedian of its peers
00:001.1%0.2%
01:000.1%0%
02:000.3%0%
03:000%0%
04:000%0%
05:000.1%0.1%
06:001.6%4.9%
07:003%7%
08:006.5%6.6%
09:006.8%7%
10:005.9%6.4%
11:006.5%6.8%
12:005.2%6.4%
13:005.9%6%
14:004.9%5.8%
15:006.4%5.9%
16:006.3%6.1%
17:005.3%5.3%
18:005.4%6.2%
19:006.7%7.1%
20:007.1%5.9%
21:005.8%4.2%
22:006%1.7%
23:003.1%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Sunnmørsposten on each local weekday, beside the median of its peers.
WeekdaySunnmørspostenMedian of its peers
Monday13.47.96
Tuesday13.17.63
Wednesday14.27.96
Thursday13.68
Friday148.41
Saturday9.836.58
Sunday9.085.96

What it posted

Show the figures as a table
Share of each format among posts by Sunnmørsposten, and the median across its peers.
FormatSunnmørspostenIts peers, median
Photo83%49%
Video or reel17%12%
Album0%0%
Link0%39%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Sunnmørsposten, 18:00 to midnight: 34%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Sunnmørsposten posted 69% of a weekday's posts. The median of its peers: 81%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Sunnmørsposten's peers are 60 news publishers in the Nordics with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 60 peers, A to Z.

The peers

Its 60 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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