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The posting benchmark

Varden on Facebook, beside its peers

How Varden's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 60 peers: news publishers in the Nordics with 20k to 200k followers.

Country
Norway
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Norway

Varden: 12.3 a day

Median in Norway: 7.8 a day

That is 4.5 more a day than the median in Norway.

Place the dots by

Posts a day20th/61Photos and video1st/61Evening posts16th/61Weekend day22nd/60
Engagement per post31st/61Engagement a day18th/61Per 1,000 followers30th/61Comments per post36th/61Comments a day23rd/61

Varden, Norway

20thof 61

Rank among its peers, highest first, posts a day

Varden posted 12.3 times a day to Facebook. The median of its 60 peers: 7.2.

Peers: 60 news publishers in the Nordics with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Varden's 60 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Varden beside 60 peers

Varden and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day12.320th of 617.2
Photos and video100%1st of 6172.0%
Evening posts30%16th of 6126%
Weekend day88%22nd of 6081%
Engagement per post3931st of 6139
Engagement a day1,33418th of 61884
Engagement per 1,000 followers0.7030th of 610.58
Comments per post1436th of 6120
Comments a day17623rd of 61138

What it would take

At or above the median of its peers on posts a day

Varden posts at or above the median of its peers: 12.3 a day, against their 7.2.

In posts, measure by measure

  • At or above the median of its peers on posts a day, photos and video, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Varden's posts drew 176 comments a day, 1.3 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Varden's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Varden posted, beside its peers

Its own posts beside its 60 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Varden
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Varden, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayVardenMedian of its peers
Monday 29 June78
Tuesday 30 June77.5
Wednesday 1 July98.5
Thursday 2 July57.5
Friday 3 July58
Saturday 4 July77
Sunday 5 July118
Monday 6 July158.5
Tuesday 7 July107
Wednesday 8 July58
Thursday 9 July87.5
Friday 10 July87
Saturday 11 July115
Sunday 12 July116
Monday 13 July87.5
Tuesday 14 July78
Wednesday 15 July107
Thursday 16 July87.5
Friday 17 July147
Saturday 18 July147
Sunday 19 July77
Monday 20 July147
Tuesday 21 July156
Wednesday 22 July167
Thursday 23 July207
Friday 24 July187
Saturday 25 July126
Sunday 26 July167
Monday 27 July156
Tuesday 28 July187
Wednesday 29 July157.5
Thursday 30 July177.5
Friday 31 July227
Saturday 1 August176
Sunday 2 August185.5
Monday 3 August137
Tuesday 4 August129
Wednesday 5 August159
Thursday 6 August98
Friday 7 August128
Saturday 8 August77
Sunday 9 August66
Monday 10 August159
Tuesday 11 August218
Wednesday 12 August188
Thursday 13 August128
Friday 14 August88
Saturday 15 August128
Sunday 16 August117
Monday 17 August137.5
Tuesday 18 August209
Wednesday 19 August119
Thursday 20 August119
Friday 21 August169
Saturday 22 August76.5
Sunday 23 August86
Monday 24 August97
Tuesday 25 August127.5
Wednesday 26 August168.5
Thursday 27 August99
Friday 28 August219
Saturday 29 August178
Sunday 30 August176.5
Monday 31 August118
Tuesday 1 September118.5
Wednesday 2 September88.5
Thursday 3 September89.5
Friday 4 September89
Saturday 5 September66
Sunday 6 September66
Monday 7 September148.5
Tuesday 8 September157
Wednesday 9 September178
Thursday 10 September179.5
Friday 11 September98
Saturday 12 September167
Sunday 13 September157
Monday 14 September149
Tuesday 15 September208
Wednesday 16 September138
Thursday 17 September168.5
Friday 18 September129.5
Saturday 19 September76
Sunday 20 September116

Share of posts by local hour

Show the figures as a table
Share of posts by Varden in each local hour, beside the median of its peers.
Local hourVardenMedian of its peers
00:000.3%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:007.7%4.9%
07:008.1%7%
08:005.4%6.6%
09:006.4%7%
10:005.9%6.4%
11:005.7%6.8%
12:005%6.4%
13:005%6%
14:004.7%5.8%
15:004.8%5.9%
16:005.8%6.1%
17:005%5.3%
18:005.3%6.2%
19:005.7%7.1%
20:006%5.9%
21:006.5%4.2%
22:004.9%1.7%
23:001.8%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Varden on each local weekday, beside the median of its peers.
WeekdayVardenMedian of its peers
Monday12.47.96
Tuesday14.17.63
Wednesday12.87.96
Thursday11.78
Friday12.88.41
Saturday11.16.58
Sunday11.35.96

What it posted

Show the figures as a table
Share of each format among posts by Varden, and the median across its peers.
FormatVardenIts peers, median
Photo87%49%
Video or reel9%12%
Album5%0%
Link0%39%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Varden, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Varden posted 88% of a weekday's posts. The median of its peers: 81%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Varden's peers are 60 news publishers in the Nordics with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 60 peers, A to Z.

The peers

Its 60 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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