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The posting benchmark

Dagens Næringsliv (DN) on Facebook, beside its peers

How Dagens Næringsliv (DN)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers and digital-native newsrooms in Norway with 50k to 500k followers.

Country
Norway
Sub-region
Nordic countries
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Norway

Dagens Næringsliv (DN): 8.1 a day

Median in Norway: 7.8 a day

That is 0.4 more a day than the median in Norway.

Place the dots by

Posts a day8th/11Photos and video10th/11Evening posts11th/11Weekend day11th/11
Engagement per post6th/11Engagement a day5th/11Per 1,000 followers7th/11Comments per post2nd/11Comments a day5th/11

Dagens Næringsliv (DN), Norway

8thof 11

Rank among its peers, highest first, posts a day

Dagens Næringsliv (DN) posted 8.1 times a day to Facebook. The median of its 10 peers: 12.4.

Its first gap: evening posts

7 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 10 news publishers and digital-native newsrooms in Norway with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

Dagens Næringsliv (DN)'s 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Dagens Næringsliv (DN) beside 10 peers

Dagens Næringsliv (DN) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day8.18th of 1112.4
Photos and video66%10th of 1196%
Evening posts20.5%11th of 1133%
Weekend day66%11th of 1179%
Engagement per post376th of 1134
Engagement a day2,4835th of 111,884
Engagement per 1,000 followers0.197th of 110.34
Comments per post522nd of 1119
Comments a day4275th of 11247

What it would take

What would reaching the median of its peers take?

Dagens Næringsliv (DN)'s posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

7more posts a week

between 18:00 and midnight, of its 57 a week: 12 now, 19 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Dagens Næringsliv (DN)
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Dagens Næringsliv (DN), 18:00 to midnight: 20.5%
  • Median of its peers, 18:00 to midnight: 32.6%
Show as a table
Posts in each local hour, beside the median of its peers
HourDagens Næringsliv (DN)Median of its peers
00:000.0%1.2%
01:000.0%0.2%
02:000.0%0.3%
03:000.1%0.0%
04:000.0%0.0%
05:000.1%0.7%
06:000.9%2.4%
07:005.0%4.1%
08:006.6%5.5%
09:009.5%6.2%
10:0010.1%6.4%
11:007.0%6.1%
12:007.8%5.9%
13:006.3%5.7%
14:009.1%5.7%
15:009.7%5.2%
16:003.9%5.8%
17:003.5%5.5%
18:005.0%5.7%
19:005.0%6.4%
20:005.8%6.7%
21:002.9%6.3%
22:001.6%5.4%
23:000.1%2.6%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    8.1 now; the median of its peers 12.4

    4.3 more a day, 30 a week

  • Photos and video

    66% of its posts; the median of its peers 96%

    17 more of its 57 posts a week as photos or video: 38 now, 55 at the median

  • Weekend day

    A weekend day: 66% of a weekday's posts; the median of its peers 79%

    4 more posts a weekend: 1 on Saturday and 3 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Dagens Næringsliv (DN)'s posts drew 427 comments a day, 1.7 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Dagens Næringsliv (DN)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Dagens Næringsliv (DN) posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Dagens Næringsliv (DN)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Dagens Næringsliv (DN), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayDagens Næringsliv (DN)Median of its peers
Monday 29 June89.5
Tuesday 30 June910
Wednesday 1 July713
Thursday 2 July811
Friday 3 July714
Saturday 4 July78.5
Sunday 5 July513
Monday 6 July815
Tuesday 7 July811
Wednesday 8 July813
Thursday 9 July1112
Friday 10 July1112
Saturday 11 July511.5
Sunday 12 July611
Monday 13 July1010.5
Tuesday 14 July611
Wednesday 15 July79
Thursday 16 July711.5
Friday 17 July914.5
Saturday 18 July913
Sunday 19 July88
Monday 20 July1011.5
Tuesday 21 July1214.5
Wednesday 22 July1315.5
Thursday 23 July1216.5
Friday 24 July1118.5
Saturday 25 July410
Sunday 26 July113
Monday 27 July613.5
Tuesday 28 July515
Wednesday 29 July814
Thursday 30 July1015.5
Friday 31 July1318.5
Saturday 1 August213.5
Sunday 2 August213
Monday 3 August1014.5
Tuesday 4 August1312.5
Wednesday 5 August1213
Thursday 6 August1113.5
Friday 7 August1210
Saturday 8 August97
Sunday 9 August48.5
Monday 10 August1011.5
Tuesday 11 August715.5
Wednesday 12 August1015.5
Thursday 13 August1513
Friday 14 August910.5
Saturday 15 August711.5
Sunday 16 August813.5
Monday 17 August412
Tuesday 18 August916
Wednesday 19 August712
Thursday 20 August1011.5
Friday 21 August915
Saturday 22 August89.5
Sunday 23 August38
Monday 24 August716.5
Tuesday 25 August814
Wednesday 26 August916
Thursday 27 August312.5
Friday 28 August1320
Saturday 29 August1313.5
Sunday 30 August512
Monday 31 August513
Tuesday 1 September1211.5
Wednesday 2 September1113.5
Thursday 3 September812
Friday 4 September811.5
Saturday 5 September47.5
Sunday 6 September412
Monday 7 September1316
Tuesday 8 September1017.5
Wednesday 9 September719.5
Thursday 10 September1314.5
Friday 11 September511.5
Saturday 12 September1012.5
Sunday 13 September612
Monday 14 September1011.5
Tuesday 15 September817
Wednesday 16 September813
Thursday 17 September615
Friday 18 September615
Saturday 19 September614.5
Sunday 20 September612.5

Share of posts by local hour

Show the figures as a table
Share of posts by Dagens Næringsliv (DN) in each local hour, beside the median of its peers.
Local hourDagens Næringsliv (DN)Median of its peers
00:000%1.2%
01:000%0.2%
02:000%0.3%
03:000.1%0%
04:000%0%
05:000.1%0.7%
06:000.9%2.4%
07:005%4.1%
08:006.6%5.5%
09:009.5%6.2%
10:0010.1%6.4%
11:007%6.1%
12:007.8%5.9%
13:006.3%5.7%
14:009.1%5.7%
15:009.7%5.2%
16:003.9%5.8%
17:003.5%5.5%
18:005%5.7%
19:005%6.4%
20:005.8%6.7%
21:002.9%6.3%
22:001.6%5.4%
23:000.1%2.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Dagens Næringsliv (DN) on each local weekday, beside the median of its peers.
WeekdayDagens Næringsliv (DN)Median of its peers
Monday8.4212.9
Tuesday8.9213.6
Wednesday8.9213.5
Thursday9.512.6
Friday9.4213.4
Saturday710.5
Sunday4.8310.2

What it posted

Show the figures as a table
Share of each format among posts by Dagens Næringsliv (DN), and the median across its peers.
FormatDagens Næringsliv (DN)Its peers, median
Photo52%91%
Video or reel14%8%
Album0%0%
Link34%1%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Dagens Næringsliv (DN), 18:00 to midnight: 20.5%
  • Median of its peers, 18:00 to midnight: 33%
  • On a weekend day, Dagens Næringsliv (DN) posted 66% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Dagens Næringsliv (DN)'s peers are 10 news publishers and digital-native newsrooms in Norway with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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