The posting benchmark

BBC News Gujarati on Facebook, beside its peers

How BBC News Gujarati's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 22 peers: broadcasters in India with 1m to 10m followers.

Country: India
Sub-region: India
Region: Asia
Kind: Broadcaster
Followers: 1m to 10m

Within India

BBC News Gujarati: 32.4 a day

Median in India: 93.1 a day

That is 60.7 fewer a day than the median in India.

Posts a day23rd/23Photos and video2nd/23Evening posts2nd/23Weekend day1st/23

Engagement per post1st/23Engagement a day13th/23Per 1,000 followers1st/23Comments per post6th/23Comments a day14th/23

BBC News Gujarati, India

Place the dots by

23rdof 23

Rank among its peers, highest first, posts a day

BBC News Gujarati posted 32.4 times a day to Facebook, 79% less than the median of 22 broadcasters in India with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: posts a day

123 more posts a day would reach its peers' median. What it would take

See all nine measures

BBC News Gujarati's 22 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

BBC News Gujarati beside 22 peers

BBC News Gujarati and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Measure	Figure	Rank among its peers, highest first	Median of its peers
Posts a day	32.4	23rd of 23	155
Photos and video	over 99%	2nd of 23	81%
Evening posts	38%	2nd of 23	28%
Weekend day	101%	1st of 23	81%
Engagement per post	227	1st of 23	39
Engagement a day	55,421	13th of 23	62,848
Engagement per 1,000 followers	0.090	1st of 23	0.011
Comments per post	54	6th of 23	21
Comments a day	1,743	14th of 23	4,429

What it would take

What would reaching the median of its peers take?

123more posts a day

859 a week, to reach the median of its peers: 155 a day, against 32.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

At or above the median of its peers on photos and video, evening posts and a weekend day.

If it posted a different number a day

The ring marks what it posts now.

If BBC News Gujarati posted 32.4 a day

23rd of 23 among its peers

227 posts a week
What it posts now

BBC News Gujarati
The rest of the way to the median
Median of its peers
Auto-pilot's starting hours

Show as a table

Posts on each day of the week, and the rest of the way to the median of its peers
	BBC News Gujarati	Median of its peers	The rest of the way to the median
Monday	31	168.0	137
Tuesday	32.3	168.0	136
Wednesday	32.8	166.0	133
Thursday	32.7	161.1	129
Friday	33	161.1	128
Saturday	33.5	142.3	109
Sunday	31.8	118.6	87

Arithmetic on its peers' figures: the rank beside the ring counts it and its peers, highest first, with a tie sharing a rank. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
12:30Opinion: The ferry fare rise is the wrong fix
14:00Night markets return to the Greyport waterfront this Friday

FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

BBC News Gujarati's posts drew 1,743 comments a day. The median of its peers: 4,429.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside BBC News Gujarati's.

Add a news brand

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How BBC News Gujarati posted, beside its peers

Its own posts beside its 22 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

BBC News Gujarati
Median of its peers
Middle half of its peers' posts a day

Show the figures as a table

Posts each day by BBC News Gujarati, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Day	BBC News Gujarati	Median of its peers
Monday 29 June	25	164
Tuesday 30 June	28	152
Wednesday 1 July	25	162
Thursday 2 July	30	159
Friday 3 July	32	154
Saturday 4 July	33	125
Sunday 5 July	30	111
Monday 6 July	35	166
Tuesday 7 July	29	155
Wednesday 8 July	36	150
Thursday 9 July	32	157
Friday 10 July	34	164
Saturday 11 July	29	134
Sunday 12 July	31	105
Monday 13 July	30	164
Tuesday 14 July	30	173
Wednesday 15 July	32	178
Thursday 16 July	33	174
Friday 17 July	30	182
Saturday 18 July	34	136
Sunday 19 July	27	104
Monday 20 July	40	177
Tuesday 21 July	31	186
Wednesday 22 July	40	178
Thursday 23 July	40	168
Friday 24 July	44	158
Saturday 25 July	45	133
Sunday 26 July	33	121
Monday 27 July	30	174
Tuesday 28 July	42	189
Wednesday 29 July	35	180
Thursday 30 July	36	173
Friday 31 July	34	161
Saturday 1 August	37	132
Sunday 2 August	29	123
Monday 3 August	32	173
Tuesday 4 August	34	174
Wednesday 5 August	29	185
Thursday 6 August	31	178
Friday 7 August	29	166
Saturday 8 August	33	128
Sunday 9 August	37	126
Monday 10 August	27	188
Tuesday 11 August	34	185
Wednesday 12 August	36	183
Thursday 13 August	33	183
Friday 14 August	27	165
Saturday 15 August	36	144
Sunday 16 August	34	120
Monday 17 August	29	179
Tuesday 18 August	31	162
Wednesday 19 August	29	172
Thursday 20 August	33	167
Friday 21 August	32	164
Saturday 22 August	29	133
Sunday 23 August	34	110
Monday 24 August	32	161
Tuesday 25 August	30	176
Wednesday 26 August	35	153
Thursday 27 August	35	159
Friday 28 August	34	143
Saturday 29 August	32	138
Sunday 30 August	33	120
Monday 31 August	33	165
Tuesday 1 September	33	167
Wednesday 2 September	29	181
Thursday 3 September	30	172
Friday 4 September	33	162
Saturday 5 September	32	131
Sunday 6 September	33	98.5
Monday 7 September	26	156
Tuesday 8 September	30	163
Wednesday 9 September	32	172
Thursday 10 September	29	162
Friday 11 September	33	190
Saturday 12 September	34	147
Sunday 13 September	34	124
Monday 14 September	33	138
Tuesday 15 September	34	169
Wednesday 16 September	37	167
Thursday 17 September	30	167
Friday 18 September	33	148
Saturday 19 September	28	126
Sunday 20 September	28	114

Share of posts by local hour

Show the figures as a table

Share of posts by BBC News Gujarati in each local hour, beside the median of its peers.
Local hour	BBC News Gujarati	Median of its peers
00:00	0.1%	0.6%
01:00	0%	0.3%
02:00	0%	0.2%
03:00	0%	0.1%
04:00	0%	0%
05:00	0%	0.2%
06:00	0%	1.4%
07:00	0%	4.5%
08:00	0.7%	5.1%
09:00	5.3%	5.5%
10:00	6.7%	5.9%
11:00	7.5%	6.5%
12:00	7.1%	6.8%
13:00	6.5%	6.9%
14:00	6.9%	6.4%
15:00	6.8%	6.5%
16:00	6.4%	6.9%
17:00	8.1%	6.7%
18:00	8.5%	6.1%
19:00	8.6%	5.9%
20:00	8.8%	5.2%
21:00	9.4%	4.8%
22:00	2.5%	4%
23:00	0.1%	3.5%

Posts a day by weekday

Show the figures as a table

Posts a day by BBC News Gujarati on each local weekday, beside the median of its peers.
Weekday	BBC News Gujarati	Median of its peers
Monday	31	170
Tuesday	32.3	170
Wednesday	32.8	168
Thursday	32.7	163
Friday	33	163
Saturday	33.5	144
Sunday	31.8	120

What it posted

Show the figures as a table

Share of each format among posts by BBC News Gujarati, and the median across its peers.
Format	BBC News Gujarati	Its peers, median
Photo	41%	27%
Video or reel	52%	56%
Album	7%	1%
Link	0%	13%
Text only	0%	3%
Other	0%	0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

BBC News Gujarati, 18:00 to midnight: 38%
Median of its peers, 18:00 to midnight: 28%
On a weekend day, BBC News Gujarati posted 101% of a weekday's posts. The median of its peers: 81%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

BBC News Gujarati's peers are 22 broadcasters in India with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 22 peers, A to Z.

The peers

Its 22 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

[data-peer-finder] [data-js-control]{display:none}Finding a news brand by name needs JavaScript. Every news brand is on one list, A to Z.

Your news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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