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The posting benchmark

Zee Business on Facebook, beside its peers

How Zee Business's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 21 peers: broadcasters in India with 1m to 10m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Broadcaster
Followers
1m to 10m

Within India

Zee Business: 122 a day

Median in India: 93.1 a day

That is 28.9 more a day than the median in India.

Place the dots by

Posts a day13th/22Photos and video8th/22Evening posts18th/22Weekend day22nd/22
Engagement per post16th/22Engagement a day19th/22Per 1,000 followers15th/22Comments per post21st/22Comments a day18th/22

Zee Business, India

13thof 22

Rank among its peers, highest first, posts a day

Zee Business posted 122 times a day to Facebook. The median of its 21 peers: 134.

Its first gap: a weekend day

166 more posts a weekend would reach its peers' median. What it would take

Peers: 21 broadcasters in India with 1m to 10m followers, 12 weeks to 20 September 2026.

See all nine measures

Zee Business's 21 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Zee Business beside 21 peers

Zee Business and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day12213th of 22134
Photos and video92%8th of 2283%
Evening posts25%18th of 2228%
Weekend day32%22nd of 2287%
Engagement per post3116th of 2275
Engagement a day14,92319th of 2255,186
Engagement per 1,000 followers0.01115th of 220.015
Comments per post6.221st of 2236
Comments a day75818th of 222,884

What it would take

What would reaching the median of its peers take?

Zee Business's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

166more posts a weekend

80 on Saturday and 86 on Sunday, to bring each to the median of its peers

On a weekend day, Zee Business posts 32% of a weekday's posts. The median of its peers: 87%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Zee Business
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
Zee BusinessA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday1380
Tuesday1540
Wednesday1630
Thursday1590
Friday1400
Saturday51.1130.780
Sunday45.7130.786

The other measures, in posts

  • Posts a day

    122 now; the median of its peers 134

    12 more a day, 84 a week

  • Evening posts

    18:00 to midnight: 25% of its posts; the median of its peers 28%

    32 more of its 854 posts a week between 18:00 and midnight: 209 now, 241 at the median
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Zee Business's Facebook posts drew 758 comments a day, 74% less than the median of 21 broadcasters in India with 1m to 10m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Zee Business's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Zee Business posted, beside its peers

Its own posts beside its 21 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Zee Business
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Zee Business, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayZee BusinessMedian of its peers
Monday 29 June139161
Tuesday 30 June122145
Wednesday 1 July131136
Thursday 2 July120154
Friday 3 July126141
Saturday 4 July48101
Sunday 5 July4585
Monday 6 July118145
Tuesday 7 July135145
Wednesday 8 July139132
Thursday 9 July126156
Friday 10 July126163
Saturday 11 July4594
Sunday 12 July3590
Monday 13 July140155
Tuesday 14 July140169
Wednesday 15 July148151
Thursday 16 July143154
Friday 17 July136140
Saturday 18 July54107
Sunday 19 July3388
Monday 20 July138174
Tuesday 21 July144168
Wednesday 22 July160163
Thursday 23 July155162
Friday 24 July160144
Saturday 25 July52116
Sunday 26 July3695
Monday 27 July124157
Tuesday 28 July165144
Wednesday 29 July177155
Thursday 30 July203149
Friday 31 July173128
Saturday 1 August5699
Sunday 2 August47102
Monday 3 August150140
Tuesday 4 August172167
Wednesday 5 August164153
Thursday 6 August173167
Friday 7 August144154
Saturday 8 August48118
Sunday 9 August5388
Monday 10 August150141
Tuesday 11 August182144
Wednesday 12 August185162
Thursday 13 August175177
Friday 14 August145164
Saturday 15 August46129
Sunday 16 August5179
Monday 17 August156142
Tuesday 18 August147153
Wednesday 19 August153154
Thursday 20 August162149
Friday 21 August132147
Saturday 22 August4690
Sunday 23 August5189
Monday 24 August147141
Tuesday 25 August167141
Wednesday 26 August175131
Thursday 27 August158132
Friday 28 August106129
Saturday 29 August48111
Sunday 30 August4495
Monday 31 August156141
Tuesday 1 September140152
Wednesday 2 September177154
Thursday 3 September170162
Friday 4 September142159
Saturday 5 September5686
Sunday 6 September3891
Monday 7 September151109
Tuesday 8 September17880
Wednesday 9 September193115
Thursday 10 September158156
Friday 11 September148115
Saturday 12 September5886
Sunday 13 September5592
Monday 14 September7995
Tuesday 15 September159119
Wednesday 16 September169144
Thursday 17 September164134
Friday 18 September139141
Saturday 19 September5297
Sunday 20 September5694

Share of posts by local hour

Show the figures as a table
Share of posts by Zee Business in each local hour, beside the median of its peers.
Local hourZee BusinessMedian of its peers
00:000.5%0.5%
01:000.1%0.3%
02:000%0.2%
03:000%0.1%
04:000%0%
05:000%0.1%
06:001.6%1.3%
07:004.9%4.4%
08:006.7%4.8%
09:006.2%5.1%
10:004.8%6.3%
11:006.4%7.1%
12:006%7.2%
13:006.8%7.1%
14:006.1%6.4%
15:009.1%6.6%
16:009%7%
17:007.3%6.8%
18:005.8%6.6%
19:005.6%6.2%
20:004.4%5.8%
21:004.6%5.2%
22:003.1%3.4%
23:001%1.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Zee Business on each local weekday, beside the median of its peers.
WeekdayZee BusinessMedian of its peers
Monday138150
Tuesday154146
Wednesday163145
Thursday159154
Friday140152
Saturday51.1115
Sunday45.797.3

What it posted

Show the figures as a table
Share of each format among posts by Zee Business, and the median across its peers.
FormatZee BusinessIts peers, median
Photo44%36%
Video or reel43%56%
Album5%2%
Link1%4%
Text only7%2%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Zee Business, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, Zee Business posted 32% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Zee Business's peers are 21 broadcasters in India with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 21 peers, A to Z.

The peers

Its 21 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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