Skip to content

The posting benchmark

News18 Tamil Nadu on Facebook, beside its peers

How News18 Tamil Nadu's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: broadcasters in India with 1m to 10m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Broadcaster
Followers
1m to 10m

Within India

News18 Tamil Nadu: 195 a day

Median in India: 93.1 a day

That is 102 more a day than the median in India.

Place the dots by

Posts a day5th/21Photos and video11th/21Evening posts18th/21Weekend day18th/21
Engagement per post12th/21Engagement a day7th/21Per 1,000 followers9th/21Comments per post12th/21Comments a day6th/21

News18 Tamil Nadu, India

5thof 21

Rank among its peers, highest first, posts a day

News18 Tamil Nadu posted 195 times a day to Facebook, 84% more than the median of 20 broadcasters in India with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: a weekend day

72 more posts a weekend would reach its peers' median. What it would take

See all nine measures

News18 Tamil Nadu's 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

News18 Tamil Nadu beside 20 peers

News18 Tamil Nadu and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1955th of 21106
Photos and video83%11th of 2182%
Evening posts25%18th of 2130%
Weekend day71%18th of 2187%
Engagement per post7212th of 2177
Engagement a day92,4967th of 2155,304
Engagement per 1,000 followers0.0179th of 210.014
Comments per post3612th of 2137
Comments a day6,9506th of 211,705

What it would take

What would reaching the median of its peers take?

News18 Tamil Nadu's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

72more posts a weekend

all on Sunday, to bring it to the median of its peers

On a weekend day, News18 Tamil Nadu posts 71% of a weekday's posts. The median of its peers: 87%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • News18 Tamil Nadu
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
News18 Tamil NaduA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday2150
Tuesday2130
Wednesday2200
Thursday2110
Friday2030
Saturday189184.80
Sunday113184.872

The other measures, in posts

  • Evening posts

    18:00 to midnight: 25% of its posts; the median of its peers 30%

    62 more of its 1,365 posts a week between 18:00 and midnight: 344 now, 406 at the median
  • At or above the median of its peers on posts a day and photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

News18 Tamil Nadu's Facebook posts drew 6,950 comments a day, 4.1 times the median of 20 broadcasters in India with 1m to 10m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside News18 Tamil Nadu's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How News18 Tamil Nadu posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • News18 Tamil Nadu
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by News18 Tamil Nadu, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNews18 Tamil NaduMedian of its peers
Monday 29 June175110
Tuesday 30 June195120
Wednesday 1 July184131
Thursday 2 July162124
Friday 3 July194130
Saturday 4 July15794.5
Sunday 5 July10987.5
Monday 6 July162114
Tuesday 7 July223136
Wednesday 8 July200118
Thursday 9 July157131
Friday 10 July217104
Saturday 11 July16781
Sunday 12 July10986.5
Monday 13 July224107
Tuesday 14 July211117
Wednesday 15 July258124
Thursday 16 July256123
Friday 17 July192114
Saturday 18 July19489.5
Sunday 19 July11067
Monday 20 July242120
Tuesday 21 July236107
Wednesday 22 July256106
Thursday 23 July249126
Friday 24 July219115
Saturday 25 July22491.5
Sunday 26 July11280
Monday 27 July206121
Tuesday 28 July193115
Wednesday 29 July208111
Thursday 30 July196125
Friday 31 July186115
Saturday 1 August14896.5
Sunday 2 August12388
Monday 3 August261116
Tuesday 4 August270124
Wednesday 5 August273121
Thursday 6 August259128
Friday 7 August182122
Saturday 8 August20396.5
Sunday 9 August10178.5
Monday 10 August237118
Tuesday 11 August203123
Wednesday 12 August180130
Thursday 13 August218108
Friday 14 August223103
Saturday 15 August21595
Sunday 16 August12762
Monday 17 August188118
Tuesday 18 August225116
Wednesday 19 August212130
Thursday 20 August197121
Friday 21 August204127
Saturday 22 August16888.5
Sunday 23 August11368
Monday 24 August271132
Tuesday 25 August206117
Wednesday 26 August210122
Thursday 27 August227123
Friday 28 August180111
Saturday 29 August19987
Sunday 30 August10464
Monday 31 August175109
Tuesday 1 September176119
Wednesday 2 September203140
Thursday 3 September212127
Friday 4 September159121
Saturday 5 September17890
Sunday 6 September11586
Monday 7 September207101
Tuesday 8 September21887
Wednesday 9 September23398
Thursday 10 September17697
Friday 11 September271103
Saturday 12 September21285
Sunday 13 September12383.5
Monday 14 September22779
Tuesday 15 September19787.5
Wednesday 16 September228101
Thursday 17 September222124
Friday 18 September21499
Saturday 19 September19491.5
Sunday 20 September12078.5

Share of posts by local hour

Show the figures as a table
Share of posts by News18 Tamil Nadu in each local hour, beside the median of its peers.
Local hourNews18 Tamil NaduMedian of its peers
00:000.1%0.4%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:002.7%1.6%
07:003.4%4.3%
08:002.6%4.8%
09:003.7%5.4%
10:006.2%5.9%
11:008%6.8%
12:009%6.8%
13:007%6.9%
14:006.5%6.2%
15:008.6%6.6%
16:008.1%6.9%
17:008.9%6.8%
18:007.3%6.4%
19:007.4%6.1%
20:003.5%5.5%
21:003.9%5.2%
22:002.6%4.4%
23:000.5%2.9%

Posts a day by weekday

Show the figures as a table
Posts a day by News18 Tamil Nadu on each local weekday, beside the median of its peers.
WeekdayNews18 Tamil NaduMedian of its peers
Monday215115
Tuesday213113
Wednesday220125
Thursday211127
Friday203116
Saturday18990.7
Sunday11377.5

What it posted

Show the figures as a table
Share of each format among posts by News18 Tamil Nadu, and the median across its peers.
FormatNews18 Tamil NaduIts peers, median
Photo27%36%
Video or reel56%53%
Album0%1%
Link3%9%
Text only14%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • News18 Tamil Nadu, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, News18 Tamil Nadu posted 71% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

News18 Tamil Nadu's peers are 20 broadcasters in India with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us